Content Marketing and SEO

Google explains why it doesn't matter if websites are getting heavier and the takeaway has everything to do with SEO. The post Google Explains Why It Doesn’t Matter That Websites Are Getting Larger appeared first on Search Engine Journal. View the full article

PPC professionals commanding higher compensation are moving beyond T-shaped skill sets toward M-shaped expertise with multiple deep, complementary disciplines. The post From T-Shaped To M-Shaped: The PPC Career Evolution Nobody Is Talking About appeared first on Search Engine Journal. View the full article

New research shows AI Mode is reshaping buying decisions. Learn how to secure visibility, trust, and top placement. The post How Consumers Navigate High-Stakes Purchases In AI Mode appeared first on Search Engine Journal. View the full article

Google CEO Sundar Pichai said AI models could expose more software vulnerabilities and agreed it was plausible AI is affecting zero-day exploit markets. The post Pichai Says AI Could ‘Break Pretty Much All Software’ appeared first on Search Engine Journal. View the full article

Learn how to optimize your GEO strategy by understanding which AI search signals truly drive brand citations. The post How To Turn AI Search Visibility Data Into a GEO Strategy That Closes Citation Gaps [Webinar] appeared first on Search Engine Journal. View the full article

Google's John Mueller answers question about how Google handles multiple URLs and duplicate content. The post Google Says It Can Handle Multiple URLs To The Same Content appeared first on Search Engine Journal. View the full article

Strengthen ecommerce visibility by optimizing product feeds for search intent, structured data, and AI-driven discovery. The post Why Product Feeds Shouldn’t Be The Most Ignored SEO System In Ecommerce appeared first on Search Engine Journal. View the full article

Behind the GEO trend is a familiar cycle: new acronym, same tactics, and a market built on fear of falling behind. The post GEO Was Invented On Sand Hill Road appeared first on Search Engine Journal. View the full article

Google's March core update finished rolling out. Here's what to know about the rollout and when to check your data. The post Google Confirms March 2026 Core Update Is Complete appeared first on Search Engine Journal. View the full article

Akamai breaks down which AI bots are hitting publishing, who operates them, and why fetcher bots may pose a more immediate risk. The post OpenAI, Meta, ByteDance Lead AI Bot Traffic In Publishing appeared first on Search Engine Journal. View the full article

Discover the importance of AI search in modern marketing. Learn how to close the gap between content and SEO teams for success. The post Breaking Content & SEO Silos To Build Entity Authority in AI Search appeared first on Search Engine Journal. View the full article

Google's CEO says that informational queries will become agentic search and that search itself will be an agent manager. The post Google’s CEO Predicts Search Will Become An AI Agent Manager appeared first on Search Engine Journal. View the full article

Research on language models reveals how brands win or lose in AI-generated recommendations based on association strength. The post How AI Chooses Which Brands To Recommend: From Relational Knowledge To Topical Presence appeared first on Search Engine Journal. View the full article

Google just handed SEOs a new way to hit spammy sites with manual actions and get them deindexed from search results. The post Google Just Made It Easy For SEOs To Kick Out Spammy Sites appeared first on Search Engine Journal. View the full article

A Google Search Console glitch resulted in a message to site owners implying that impressions have only just started being reported. The post New Google Search Console Message Glitch Gives SEOs A Scare appeared first on Search Engine Journal. View the full article

Google is rolling out Skills to Gemini in Chrome on desktop, letting users save prompts as reusable one-click tools and run them across selected tabs. The post Google Chrome Skills Turn Gemini Prompts Into Reusable Workflows appeared first on Search Engine Journal. View the full article

5 years ago, I stepped into the role of webinar ringmaster. I said yes to moderating, but it was all the background work that gave me butterflies. I’d second and third guess everything. Is the title right? What if it flops? Is the content level right for the attendees? Will the right attendees sign up? Is my hair ok?! But the program grew, and you all were so welcoming. Through the years we’ve tested on you all (it’s fun for us!) And I’ve learned so many tricks that I want to give back to my fellow marketers struggling to recoup […] The post Why Your Webinar Program Isn’t Working (So, Copy Ours) appeared first on Search Engine Journal. View the full article

Learn why covering fewer subtopics can outperform exhaustive guides in ChatGPT citations, backed by large-scale data. The post Shorter, Focused Content Wins In ChatGPT appeared first on Search Engine Journal. View the full article

Get actionable ways to break affiliate plateaus using data, audience research, and new content distribution channels. The post How To Break Through An Affiliate Site Plateau & Find New Growth – Ask An SEO appeared first on Search Engine Journal. View the full article

Google's John Mueller lists nine scenarios that lead Google to choose one URL as the canonical over another. The post Google Lists 9 Scenarios That Explain How It Picks Canonical URLs appeared first on Search Engine Journal. View the full article

Google added back button hijacking to its malicious practices spam policy. Enforcement starts June 15, 2026. Sites have two months to remove offending code. The post New Google Spam Policy Targets Back Button Hijacking appeared first on Search Engine Journal. View the full article

News publishers chasing SEO-driven clicks often sacrifice audience trust, and pay the price when rankings collapse. The post The Dangerous Seduction Of Click-Chasing appeared first on Search Engine Journal. View the full article

Measure PPC performance in 2026 with AI-driven auctions, smarter attribution, profit-based metrics, and reporting frameworks built for Google Ads automation and AI search. The post How To Measure PPC Performance When AI Controls The Auction appeared first on Search Engine Journal. View the full article

A recent announcement by Google signals the start of a massive change in how the internet and search work. The post Google’s Task-Based Agentic Search Is Disrupting SEO Today, Not Tomorrow appeared first on Search Engine Journal. View the full article

An analysis of 400+ websites found five characteristics associated with estimated organic traffic gains. The post What 400 Sites Reveal About Organic Traffic Gains appeared first on Search Engine Journal. View the full article