Content Marketing and SEO

A randomized field experiment found Google AI Overviews reduced organic clicks on triggered queries by 38%, while user experience ratings stayed unchanged. The post Google’s AI Overviews Cut Clicks Without Satisfaction Gain: Report appeared first on Search Engine Journal. View the full article

GoDaddy accidentally transferred someone's domain name to someone else then refused to fix the problem. The post GoDaddy Transferred A Domain By Mistake And Refused To Fix It appeared first on Search Engine Journal. View the full article

Microsoft previewed four new AI reporting features for Bing Webmaster Tools at SEO Week, including Citation Share and grounding query intent labels. The post Bing Previews AI Citation Share For Webmaster Tools appeared first on Search Engine Journal. View the full article

Google is testing "Ask YouTube," a conversational search feature that returns AI summaries with cited videos. Available to US Premium users. The post Google Tests ‘Ask YouTube’ Conversational Search Experiment appeared first on Search Engine Journal. View the full article

A few weeks ago, we sat down with marketers running webinar programs at agencies and in-house teams, all B2B. We asked them what was working, what wasn’t, and where they felt stuck. Three pain points came up in nearly every conversation: “Webinars are a heavy lift with little proven ROI.” “We’re not generating enough qualified leads.” “Without clear attribution, leadership isn’t seeing the value of webinars.” If you’ve said any version of those things, you’re not alone, and you’re not the problem. The system around it is. Topic selection, promotion, follow-up, and measurement are where the pipeline leaks. And those […] The post How to Turn Webinars Into Your Best Lead Ge…

Find out how a benchmark can guide you in optimizing your site for better visibility and user experience in search results. The post AI Search Success: How To Benchmark Website Performance In Your Industry appeared first on Search Engine Journal. View the full article

Uncover the impact of AEO on brand discovery in 2026. Learn how to optimize content for AI citations and metrics. The post AEO In 2026: Which Content Formats Earn AI Citations & How to Produce More [Webinar] appeared first on Search Engine Journal. View the full article

Fragmentation, local engines, and bundled AI tools are redefining competition in APAC, making multi-system visibility the new benchmark for search success. The post APAC Search Strategy Goes Beyond Google & Baidu appeared first on Search Engine Journal. View the full article

AI skills are now embedded in most SEO roles. Learn how they influence salary and hiring expectations. The post The AI Skills Salary Premium appeared first on Search Engine Journal. View the full article

OpenAI crawl activity roughly tripled after GPT-5, with OAI-SearchBot now generating more log events than GPTBot. The post OpenAI Crawl Activity Tripled Since GPT-5, Data Shows appeared first on Search Engine Journal. View the full article

Discover the criteria behind AI answers. Learn how to optimize your content for visibility in AI-driven environments. The post Why Your Content Isn’t Being Cited in AI Answers (And How to Fix It) [Webinar] appeared first on Search Engine Journal. View the full article

A comparison of 5 AI search engines show they cite different sources but converge on citing brands, a key to SEO for AI search. The post Comparison Of AI Citation Patterns Offers Strategic SEO Insights appeared first on Search Engine Journal. View the full article

Learn three tactics for AEO/GEO, review platform optimization, peer community engagement, and technical validation that inform B2B buyer shortlists of vendors. The post B2B Buyers Choose A Vendor Before They Reach Out – 3 Ways To Be Visible When It Counts appeared first on Search Engine Journal. View the full article

Break the Protection Paradox by aligning content strategy with how modern search and AI systems discover and surface information. The post How Brands Block AI Crawlers & Then Pay To Get Seen: The Protection Paradox appeared first on Search Engine Journal. View the full article

Misalignment between SEO, product, and engineering has created a system where accountability exists without control, and predictable failures follow. The post SEO Is Filed Under Marketing — That’s The Whole Problem appeared first on Search Engine Journal. View the full article

The post Earn AI Citations: What Your Content Needs To Look Like [A 4-Article Playbook] appeared first on Search Engine Journal. View the full article

Alphabet's Q1 2026 earnings put Google Search revenue at $60.4 billion, up 19% YoY, as Pichai tied AI experiences to higher Search usage. The post Google Search Revenue Grew 19% In Q1, Pichai Cites AI appeared first on Search Engine Journal. View the full article

Explore the impact of GEO on consumer behavior and how AI-powered search is changing marketing strategies for local businesses. The post The 90-Day GEO Playbook for Local Search: How To Show Up When AI Does The Searching appeared first on Search Engine Journal. View the full article

Measurement noise from AI tracking tools is making it harder for brands to separate real visibility from artificial signals. The post Your AI Visibility Tracker Is Quietly Breaking Your Analytics And Your Strategy appeared first on Search Engine Journal. View the full article

Can AI Mode ads drive conversions or just awareness? Learn how to evaluate performance, set realistic expectations, and measure incremental growth. The post Can AI Mode Ads Actually Drive Conversions, Or Is It Just Awareness? – Ask A PPC appeared first on Search Engine Journal. View the full article

Microsoft says Bing reached 1B monthly active users, as search ad revenue grew 12% and Edge gained share for the 20th straight quarter. The post Microsoft Says Bing Reached 1B Monthly Active Users appeared first on Search Engine Journal. View the full article

Google expands AI Max to Shopping and Travel campaigns. Learn what’s changing, how it works, and what advertisers should prepare for ahead of broader rollout. The post Google Launches AI Max For Shopping and Travel Campaigns appeared first on Search Engine Journal. View the full article

Google adds AI Brief and text disclaimers to AI Max. See how new controls help regulated advertisers adopt automation while maintaining compliance and messaging accuracy. The post New: AI Brief And Text Disclaimers Come To Google AI Max appeared first on Search Engine Journal. View the full article

Aleyda Solis's Similarweb analysis of 10 markets shows that AI search clicks frequently redirect to local domains, with the distribution differing by industry. The post AI Search Clicks Often Go To Local Domains: Report appeared first on Search Engine Journal. View the full article

The real divide isn’t human vs. AI, but retrieval vs. judgment, where long-term value is built through experience, not automation. The post AI Gives You The Vocabulary. It Doesn’t Give You The Expertise appeared first on Search Engine Journal. View the full article