Link Building Strategies

Microsoft Advertising is reportedly testing a new reporting template design, which is refreshed and looks new to look at. The new design is under the reporting and then templates section of the Microsoft Advertising console.View the full article

Here is a recap of what happened in the search forums today...View the full article

Bing Webmaster Tools has been down and/or loading incredibly slowly for the past couple of hours. SEOs began noticing this since around 11 am ET and as of the time I posted this story, it is still down or barely loading.View the full article

Google has updated its manual actions documentation around site reputation abuse, to expand on the next steps and actions you can take if you receive this manual action. Google now more clearly says that you should not block that content with your robots.txt file, if you use the noindex rule.View the full article

It seems the Google Search local feature that showed Questions and answers on local panels is no longer working for most businesses. I know Google disabled them in India, but they worked fine everywhere else.View the full article

Initially, when Yahoo Search launched AI-generated answers, they did not contain sources or links. Now it seems Yahoo is adding "Learn more" links to these AI answer boxes in Yahoo Search.View the full article

Google is testing promoting the Google Maps app in the desktop interface of Google Maps. Google is placing a little icon at the bottom left corner of the desktop interface that says "Mobile app." When you click on it, it takes you to an overlay that has links to the iOS or Android Google Maps app and a large QR to scan as well.View the full article

Google posted a new Google Ads update for Response search ads (RSAs) where up to two RSA headlines can serve in the space that previously only sitelinks were eligible for when Google's system predicted they would improve performance.View the full article

Here is a recap of what happened in the search forums today...View the full article

Here is a recap of what happened in the search forums today...View the full article

Google may be bringing channel reporting to the Google Ads Performance Max campaigns. I spotted this via Kirk Williams who posted a photo of a slide from Google Think event in Amsterdam where Arjan Schoorl attended. The slide says "Channel Reporting" will be coming to PMax and Demand Gen for increased transparency and controls.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has officially made AI Overviews text link back to more Google Search results, no...View the full article

After initially going live on Wednesday morning, Microsoft did not officially announce the launch of Copilot Search in Bing until late Friday afternoon. Microsoft said, "Copilot Search seamlessly blends the best of traditional and generative search together to help you find what you need '" and meet you where you're at in your discovery journey."View the full article

Some sites, hosted on some CDNs (content delivery networks), are experiencing a big spike in server response times for crawling, while seeing a drop in total crawl requests. So technically, the crawling has dropped but Google is taking much longer to crawl a lot less.View the full article

As you know, Thursday, March 13, 2025 at around 12:30 pm ET Google announced the March 2025 core update, the first core update of the 2025 year. I was expecting to see a lot of volatility by now and while we are seeing some sites report volatility, it does not feel as widespread or heated as a normal core update - YET.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Local Service Ads opts advertisers into booking links, by default...View the full article

Google's Local Service Ads advertiser console, where advertisers go to manage their LSAs, has been inaccessible for many advertisers since this morning. Google has not yet confirmed the issue but I see a number of complaints from advertisers starting at around 8 am ET.View the full article

A new report released by Rand Fishkin at Sparktoro with the help of Datos' panel measure web browser activity showed that about 1/3rd of active web users don't use Google all that much, by that much it means they only do 1-20X searches per month.View the full article

Google seems to be testing linking the "Reviews" button you see in the local panel, on a Google Business Profile, to AI Overviews. So when you search for a business, see the local panel on the right side, and then click on "reviews," you are taken to an AI Overview result.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google AI Mode now supports images as part of your questions...View the full article

Google Search is showing a snippet that has a date in the future. Normally the snippets have dates from the past; such as this content was found by Google X days or Y hours ago. But this one is now showing "in 7 days" from now.View the full article

Google search ranking volatility is heated this week, but some of the tools are having issues tracking them. Google is sending out penalties, manual actions...View the full article

Google seems to have removed the minimum required budget for Local Service Ads. It is not clear if this is intentional or a bug but the box to stop you from setting a budget too low, seems to not be there anymore.View the full article

A new study from Columbia Journalism Review showed that AI search engines and chatbots, such as OpenAI's ChatGPT Search, Perplexity, Deepseek Search, Microsoft Copilot, Grok and Google's Gemini, are just wrong, way too often. I have said this time and time again, when I see an AI Answer, at this point, I just skip over it because I know I cannot trust it and this proves that.View the full article

Google has this feature in its search results that lets you find results based on the images you've view within Google Image Search. It places this button in the search results that reads, "Find results based on images you've viewed" with a link to "more like these."View the full article