Link Building Strategies

Several months ago, back in March, Google added a screen to request reviews by sharing a link or QR code with your customers. Now, it seems Google has added a new help page on how to use this feature.View the full article

Google has been saying that no one uses the LLMs.txt file, that Google won't use it, that it can be useless, and you probably should noindex it if you do use it. Well, Google itself uploaded an LLMs.txt file for the Google Search Central portal.View the full article

Google has added markdown files, .md.txt files, to the Google Search help documents. But John Mueller from Google said that these are not being used for Search or generative AI responses in Search.View the full article

Google had made a few changes to its SEO developer help documentation. First it documented how Google Search handles and processes robots meta tags outside the HTML head. Second, it added more supported properties for Discussion Forum and QA Page markup.View the full article

Google Ads top combinations report now has a Top Combinations option for PMax campaigns. This report should be able to quickly show you your top performing assets including logos, headlines, descriptions, images, sitelinks, and other assets.View the full article

Google Ads is celebrating its 25th birthday/anniversary today. Yes, Google launched AdWords 25 years ago today in 2000. In 2018, Google renamed AdWords to Google Ads and the ad labels and technology have drastically changed over the years.View the full article

Google posted an update for the Google Ads and Google Analytics data controls yesterday where changes will be coming to the sources of the data. Google said this is to "simplify data controls and remove redundant settings between Google Analytics and Ads, we are planning to consolidate controls based on where the data is used."View the full article

Google Ads is doing a limited test with some advertisers to allow them to run A/B tests with different product titles and images in Shopping Ads. Ginny Marvin, the Google Ads Liaison, said it is "currently being tested with a small number of merchants."View the full article

Can you imagine you manage hundreds of clients in your Google Ads Manager Accounts (MCC) gets hijacked. Or your Google Account and your ad campaigns gets hijacked due to an MCC hijack? Well, this stuff happens and it can be incredibly scary and painful.View the full article

Google has updated its Google Ads policies around suspensions yesterday. While no changes have been made to enforcement of these policies, Google has really updated a lot of the content, and examples provided in these policies. View the full article

Google Ads added a new channel control for Demand Gen to show ads in Google Maps. Some advertisers see the ability to select Maps as a placement in Demand Gen.View the full article

Google Ads has added a new option (although, I think Google has said this is coming) under the "add product source" section where you can select how to add products to your Google Ads account. The option reads, "Use AI to add products - beta."View the full article

Google Ads has this section (not sure if it is new) named Advanced Plans. This feature allows you to select a "mix of ad types based on goals" and Google will create conversion creation and capture plans for you.View the full article

Google said it has made significant improvements to the Google Ads advertiser suspensions. Google said it reduced incorrect suspensions by 80%, appeals are addressed 70% faster and 99% of appeals are resolved within 24 hours.View the full article

Google is moving the Google Ads verification page to a new section within the Google Ads console. It is moving to the Admin, then Policy and Account section.View the full article

Google Ads Advisor, which officially began rolling out last November, is rolling out three new features. These features include proactive troubleshooting, 24/7 security monitoring and instant certifications.View the full article

Google rolled out Ads Advisor, its AI-based chatbot for Google Ads, a couple of weeks ago. But some are noticing that if you have an MCC account, where you manage multiple advertisers under one account, the Ads Advisor responses can mix advice from one chat you had about one client account, to a new chat on a totally different client's account.View the full article

Google rolled out Ads Advisor and Analytics Advisor a few weeks ago and did you know that it can reference and cite third-party external sources, outside of just Google's own help documentation? Well, it does.View the full article

Google is testing pushing advertisers to use Google Ads Advisor from within the Google Ads reporting section. Google Ads suggested questions and prompts at the top of the report, which it thinks you would find helpful to chat with an AI bot about.View the full article

Google announced three updates to its image and assets system including its generative AI can now generate people and faces. Google also announced asset audience recommendations and asset testing for feed-only Performance Max campigns.View the full article

Google added a new "sources" column to the AI Max search term report. This helps you understand where your traffic was matched from in AI Max searches.View the full article

Google will be bringing content and titles related exclusions to the account level to Google Ads AI Max later this year. It will give you the ability to always exclude any other content you don't want to use in your ads at the account level, Ginny Marvin, the Google Ads Liaison, said on LinkedIn.View the full article

There have been a number of threads on LinkedIn over the past week about how poorly Google Ads AI Max is performing compared to other match types. The conversions or conversion value is greatly below other match types, in early tests, despite Google saying it should deliver 14% more.View the full article

Google annnounced a number of new updates for AI Max within Google Ads. These include (1) AI Brief, (2) text disclaimers and (3) Expansion with AI Max for shopping and Search Campaigns for travel.View the full article

Google announced on Friday that there is a delay with the Google Ads team reviewing and thus approving developer token access applications. This is because Google is "seeing significant interest in the developer community for Google Ads API access, and are receiving an increase in developer token access applications," the company said.View the full article