Link Building Strategies

Google recently posted a new job listing for a GEO Partner Manager. The position calls for you to be responsible for the "transition Google's engagement model from Generative Engine Optimization (GEO) discovery to formal ecosystem advocacy."View the full article

Google has released version 24 of the Google Ads API, this is a major release with dozens of updates. This update includes changes to Demand Gen, travel feeds, conversion types, shopping, reporting, videos, and much more.View the full article

Here is a recap of what happened in the search forums today...View the full article

We've been keeping track of the bots, spiders, OpenAI has been releasing. OpenAI just posted about a new bot for ads, it is named OAI-AdsBot.View the full article

Here are some early screenshots and videos of the ChatGPT ad management interface that some OpenAI advertisers have access to. You can see that you can create campaigns, ad groups, budgets, CPC limits, conversions and much more.View the full article

Microsoft Advertising has announced the launch of several new AI features and upgrades across the ad platform. This is to "To help businesses succeed across all three eras of the human, LLM, and agentic web," Microsoft wrote.View the full article

Google Ads has a new help document on AI-Qualified Call Conversions. Google says AI-qualified call leads use Google AI to evaluate call recordings to determine the actual quality of the conversation.View the full article

Google Ads Advisor, which officially began rolling out last November, is rolling out three new features. These features include proactive troubleshooting, 24/7 security monitoring and instant certifications.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says when it comes to SEO...View the full article

Google's John Mueller said the other day that "SEO is not belief-based, nobody knows everything, and it changes over time." Super true, I've been covering SEO changes over the years and I spot this all the time.View the full article

Google's John Mueller said that since SEO is complex, multifaceted, and resilient, you "can do a lot of things that don't work & still do ok." Meaning, you can mess up on several SEO things and still do well with search rankings.View the full article

Google is reportedly showing shopping ads in the free listing grid in the Google Shopping tab. Previously, Google was better at showing more free listings but that seems to have changed.View the full article

Google Search Console seems to have a bug with the performance report, specific to the jobs listing and jobs search appearance filter. The report is showing zero impressions and clicks since the 16th of this month.View the full article

Several months after Google launched the Read more links within the Google search results snippets, Google decided to post some best practices how Read more links work. These should help you encourage Google to show the read more links and thus help increase click-through rates from Google Search.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google is reportedly testing opening search results in a new window. Yes, there is a setting to turn this on or off, but the setting is turned off and Google is testing opening these clicks in a new window.View the full article

Google is testing showing video ads within the local pack ads. This is also known as immersive map view videos, I am told.View the full article

A Reddit thread asks if there are any issues with Google Search handling a domain name that has a single letter change in the domain name from another domain name. John Mueller from Google said that usually this is not a problem from Google Search.View the full article

Are ChatGPT ads allowing advertisers to go after competitors with greater specificity, or is this just a topical fluke? View the full article

The folks at the Internet Archive are having issues with archiving the web. Something it has done since 1996 and is such a foundational website that it is sad to see. That being said, Fabrice Canel from Microsoft Bing wants to help.View the full article

Here is a recap of what happened in the search forums today...View the full article

In January Google announced a change to how AI Overviews worked where clicking the "Show more" button at the end of an AIO would directly take you into AI Mode. But that was only on mobile. Now it seems Google is testing that functionality, but on desktop...View the full article

Google's Sundar Pichai was on the Cheeky Pint podcast and was asked about the future of Search. He basically laid out a future where Search is Jarvis-like where users will be completing tasks and have "many threads running"...View the full article

Spotted in the wild are what appear to be swipeable GBP location assets.View the full article

Google's March 2026 broad core update has officially completed rolling out. Google announced this via X this morning and the Search Status Dashboard has been updated to document the rollout. The update took 12 days and 4 hours to complete...View the full article