Link Building Strategies

Google has released version 19 of the Google Ads API, v19 adds enhanced video assets for Performance Max campaigns, updates to brand guidelines and tons of other additions, changes and removals. View the full article

Google has released version 19.1 of the Google Ads API, v19.1 added 11 new features, removed 0 features and changed 23 different features. This goes across assets, campaigns, Demand Gen, conversions, LSAs, and more.View the full article

Google has released version 22 of the Google Ads API, this is a major release with dozens of updates. Updates include smart bidding exploration expansion, improvements to DemandGen, PMax campaigns, App campaigns for installs, and more.View the full article

Google has released version 23 of the Google Ads API, this is a major release with dozens of updates. Updates include Performance Max reporting data with Ad Network type breakdown, more incentives, reporting and conversion controls - plus much more.View the full article

Google has released a minor version update to the Google Ads API, version 23.1. This update has changes to account management, campaigns, conversions, incentives, planning, reporting and more.View the full article

Google Ads has released a minor version update to the Google Ads API. We are now up to version 23.2. 23.2 adds VideoEnhancement resource, updates to HotelSettingInfo, and so many other updates.View the full article

Google has released version 24 of the Google Ads API, this is a major release with dozens of updates. This update includes changes to Demand Gen, travel feeds, conversion types, shopping, reporting, videos, and much more.View the full article

Google has released version 24.1 of the Google Ads API, this is a minor release with dozens of updates. This update includes features like mobile device platform segment, classic images in DemandGen, support for passkeys, revamped support of experiments, and support for the new data retention policy.View the full article

Google has updated its Auto-Apply Recommendations setting within the Google Ads interface. The button moved to just above the regular recommendations section.View the full article

Google Ads seems to be slowly rolling out a new Google Ads experimental feature in the Google Ads Lab section named Brand Linking. Brand linking lets you "Link customers to brands," it reads.View the full article

Google Ads is bringing brand controls, like brand inclusion support, to Standard Shopping campaigns. This was supported for PMax and AI Max camapigns but now are showing up for Standard Shopping campaigns.View the full article

Google sent out emails notifying applicable advertisers that they will default call recording to Yes, to always record calls, if you don't pick an option yourself. Google wrote, "Starting July 01, 2026, if you haven't made a selection for your "Call recording" setting, it will automatically default to "Yes"."View the full article

Google Ads seems to be bringing the ability to do campaign level audience exclusions to Performance Max (PMax) campaigns. A new Data Exclusions feature is showing up for some advertisers under campaign settings.View the full article

Google Ads has a new help document named Campaign Mix Experiments (Beta). This describes how advertisers can test multiple campaign types, budgets, and settings across campaigns in a single experiment. View the full article

Google Ads has rolled out the "Campaign total budget" feature for Performance Max (PMax) campaigns. This was available for other match types and is now available for PMax.View the full article

Google Ads has made the Campaign total budgets officially live as an open beta for any advertiser to sign up and use. Campaign total budgets are now available in Search, Performance Max and Shopping campaigns within Google Ads.View the full article

Google posted an update to its Google Ads certification process for several cryptocurrencies and complex speculative financial products.View the full article

Google added a new button to the Google Ads Change history report that lets advertisers quickly jump to different campaigns and ad groups in this report. It should be a big time saver for some advertisers.View the full article

I will start off by saying, I am super confused by this Google Ads email but it says Google is "Improving offline conversion quality in Smart and PMax Campaigns with Store Goals." Starting on February 28, 2025 Google will "increase focus on locally engaged users on channels with higher local intent."View the full article

Back in May, Google said it will be giving advertisers more visibility into the search partner network with channel reporting for Performance Max campaigns. Well, now some are seeing it live in their accounts for some of the campaigns they manage.View the full article

Earlier this month, the Google Ads industry had a lot of confusion around if and in what cases the Google Ads API accept or support placement exclusions for Performance Max campaigns. Well, Google's Ginny Marvin clarified this the other day in an email to Navah Hopkins.View the full article

Google is now pushing search ads on AI Mode and the desktop version of AI Overviews. Google's Vidhya Srinivasan said at Google Marketing Live, "we're expanding ads in AI Overviews to desktop, and bringing ads to AI Mode to create new opportunities for our customers."View the full article

Google's Ginny Marvin, the Ads Liaison, has confirmed there are delays for some Demand Gen Image ads to be approved. Some of these delays are several days pending, not hours, but several days.View the full article

Google sent out emails the other day to some advertisers that may be impacted by changes coming to enhanced conversions for web or enhanced conversions for leads. Google said they will be simplifying this by consolidating enhanced conversions for web and enhanced conversions for leads into a single, unified setting.View the full article

Google is testing incorporating Ads Advisor into the contact us page for Google Ads support. Google was doing this for policy disapproval support requests as well. View the full article