Link Building Strategies

Google Ads has announced several new features, including segmentation in asset reporting and enhancements to channel performance reporting. Google told me that this continues to provide advertisers with the visibility they are seeking.View the full article

Google Ads has posted new call and messaging ads terms that advertisers need to agree to in order to use those ad products. Anthony Higman posted about it on X and said, "There are some important new updates here."View the full article

Google has posted a notice in the Google Ads console reminding advertisers about the upcoming brand guidelines changes that are now slotted for March 2025. This change was communicated numerous times and the deadline has been pushed off here and there.View the full article

Google Ads has posted new help documentation on site visits assets, which we covered as tests numerous times - the label that says how many people visited the site. Well, now there is official documentation for it and we know they are officially called site visits assets.View the full article

Google Ads is testing a way for advertisers to preview the impact of a change, like adding negative keywords. It seems to be called "Preview impact estimates" and lets you estimate the impact of, in this case, adding specific negative keywords.View the full article

Google updated a number of its Google Ads help documentation to say "Primary conversion actions not used for optimization may be used to enhance predictions." It is not clear if this is a change in what is actually happening or just a clarification to the Google help documentation about what was happening already.View the full article

Google Ads lets you see how your product ads are performing across all your campaigns in a single view. Some advertisers are saying this is a new report, so I figured I'd share what they're noticing. View the full article

Google Ads added to the Products section of your ads account the ability to see product eligibility directly in the Status column. This lets you see very quickly where each product is eligible across different campaigns in your Google Ads account.View the full article

Google has updated the list of countries where using Google Ads for offline gambling advertising is prohibited. Google updated the list on November 19, 2025 to match countries where offline gambling is not allowed.View the full article

Google Ads is offering some advertisers the option to book a tagging appointment with a Google Ads representation through the Google Ads console. This will help you set up an appointment to have a Google rep help you set up proper tracking of your campaigns.View the full article

There is a new Google Ads help document named About the Results tab in Google Ads Recommendations. It explains that in the Results tab, you can now view the performance impact after you apply them.View the full article

Google Ads seems to have added a new tab to the recommendations section named "results." I assume this section will show the results of any implemented recommendations you selected within your Google Ads campaigns.View the full article

Google Ads now has a new recommended experiments box in the Experiments page. This should offer you customized and personalized recommendations that Google Ads thinks you should try based on your account setup and performance data.View the full article

Google has released its annual Google Ads safety report and the big number that stands out to me is that Google removed 8.3 billion ads, which is up almost 63% from last year's number of 5.1 billion. Google did say that 99% of those were removed before serving the ad, thanks to Gemini.View the full article

Google seems to be replacing its Google Ads support form with an AI agent, maybe from its Ads Advisor system. When you go to support.google.com/google-ads/gethelp you are redirected to the chat experience now. I am not sure if this is global, but I am seeing this myself across two Google Ads accounts I have access to.View the full article

On March 17, 2026, Google retired some of its Google Ads policies on Ad format requirements. These are specific to "old ad formats that are no longer in use are also being retired," Ginny Marvin of Google.View the full article

Google Ads announced that starting in September Dynamic Search Ads will automatically upgrade to AI Max. This includes automatically created assets (ACA) and campaign-level broad match setting will automatically be upgraded to AI Max.View the full article

Google has updated its Google Ads review process policy documentation to clarify that it uses both AI and human evaluation for removing ads, assets, destinations, accounts and other content that goes against the Google Ads policies. View the full article

Google has updated its "How the Google Ads auction works" page to add a line that says that Google will run different auctions for each ad location.View the full article

Earlier this year, we spotted a new type of Google Ads campaign option named Search Max. Well, now it was spotted again, the configuration and set up of Search Max with a beta label on it.View the full article

The Search terms report within Google Ads has this quick dropdown filter that lets you filter by search terms, search terms and landing pages from AI Max, search terms from Dynamic Search Ads and search terms and landing pages from Dynamic Search Ads.View the full article

Google now is showing Performance Max terms in the Google Ads search terms report. Plus this report shows the new negative keywords terms that is now supported for PMax campaigns.View the full article

Google at some point added a section to this Google Ads document explaining that because of all the new Google AI search features, like Lens, AI Mode, AI Overviews, or auto-complete searches - the search terms report now may show keywords that "represents the best approximation of the user's intent."View the full article

Google has sent notices to some advertisers asking them to confirm whether their campaigns contain European Union political content. The deadline to confirm is by March 31, 2026.View the full article

Google is rolling out map pin clicks in the Google Ads and Google Local Service Ads reporting. This can be found under Campaigns view, then under Segment, and then under Click Type.View the full article