Link Building Strategies

Google has combined the marketing email preferences within Google AdSense, which may lead to you getting more emails from the Google AdSense team. Google merged the "Customized help and performance suggestions" and "Periodic newsletters with tips and best practices" email lists into one.View the full article

Google is sunsetting the session-related metrics for Google AdSense. Google said this includes all metrics that rely on ad sessions, such as "Ad sessions", "Ad session RPM", etc.View the full article

Google announced it has deprecated the Account level control for non personalized ads within Google AdSense's settings in privacy and messaging. Instead, Google said "use the IAB TCF framework for collecting and communicating users' consent decisions in the EEA, UK, and Switzerland."View the full article

I am seeing a spike in complaints from Google AdSense publishers of earnings dropping again over the past 24-hours or so. This is similar to last week, and it also coincides with an unconfirmed Google search ranking update.View the full article

Google AdSense has a new version of rewarded ads - not the Rewarded Ad Gate beta program that we covered in 2022 but the AdSense rewarded ad units beta program.View the full article

Google announced this week that Offerwall is now generally available on AdSense. Google has been expanding access to its publishers for Offerwall and now, it should be available to all.View the full article

In June, Google moved Offerwall out of its AdSense beta, making it available to all. Now, if you are using Offerwall, Google will opt you into Offerwall optimization.View the full article

Google AdSense has updated its policy center by adding three new issue labels; policy issue, regulatory issue, and advertiser preference and also adding new filters. Google said this is to "help you better understand, prioritize, and resolve your issues."View the full article

Google AdSense seems to be rolling out new metrics for the AdSense reports in the console. These include Browser breakdown, Hosting App breakdown and Operating system breakdown metrics.View the full article

Google AdSense will remove the ability to block the video games category of ads. So if you previously told AdSense not to show ads related to video games on your site or in your apps, that block will soon not be respected.View the full article

Google AdSense has been testing serving and displaying ads within AI Chatbots. Bloomberg reported Google has already begun testing this within AI search apps iAsk and Liner and plans to allow other AI Chatbot providers to include AdSense ads in their chat responses.View the full article

Google AdSense (and Ad Manager) will drop the browser back button trigger for vignette ads additional triggers due to the new Google search penalty for back button hijacking. Google AdSense will drop it on June 15, 2026, the day the search penalty goes into effect.View the full article

Just a heads up, that a small setting within Google AdSense under the vignette ads may trigger your site to get a Google search penalty - specifically for the new back button hijacking search spam rule.View the full article

Google announced that on August 20, 2026 it will experiment with an updated set of commonly used ad technology partners. If the experiments go well, Google will switch it "on or after June 5, 2026."View the full article

Google added the hasAdultConsideration property to the Merchant listing and Product variant documentation, and it is now officially supported and listed as a recommended property for both Merchant listing and Product variant structured data with Google Search.View the full article

Google said it again - structured data does not help your site rank any better. John Mueller of Google said this on Bluesky, "Structured data won't make your site rank better." He said, all it is "used for displaying the search features listed in" this search gallery document.View the full article

19 months ago, Google released a feature named SGE while browsing, and later changed it to AI while browsing. Well, that feature is no longer - Google has deprecated it and put it in the Google graveyard.View the full article

Google has officially announced Google AI Mode, after hearing rumors about it for months and then seeing leaked screenshots of it a few weeks ago. Google said AI mode gives you more advanced reasoning, thinking and multimodal capabilities so you can get help with even your toughest questions.View the full article

About 30 minutes ago, Google sent out a batch of invites to its new AI Mode. I was one who got that email but when I click on the "try now" button, it still tells me I am on the waitlist and I can't access it just yet.View the full article

Google announced it updated AI Mode to link to more recipe sites and bloggers. "Starting today, when you search for meal ideas like 'easy dinners for two,' you can tap on the dish to see links to relevant recipe sites, plus a short overview of the dish to help with inspiration," Robby Stein from Google said on X.View the full article

Google added new features to AI Mode including agentic booking for travel and Canvas for helping you build your vacation. The agentic booking works with dinner reservations and Google previewed booking for hotels and flights.View the full article

No surprise here - Google will be testing and experimenting with ads in Google AI Mode. Google told Adweek that they will be "explore bringing ads into" Google AI Mode.View the full article

On Friday, I reported on some folks gaining access to agentic features in AI Mode. Well, Robby Stein from Google announced later that day that anyone in the US can now opt into Agentic capabilities in AI Mode.View the full article

A month ago, Google announced new agentic (agent based) features for AI Mode. Well, some are now seeing this live in AI Mode, specifically making reservations at recommended restaurants. View the full article

Google AI Mode is now showing an edit and copy button when you mouse your cursor near the search term or prompt. Otheriwse, the edit and copy button go hidden. Copy, copies the prompt and edit lets you edit the prompt. View the full article