Link Building Strategies

Did you know that Bing Webmaster Tools treats http and https as the same property, it does not distinguish between http and https? This is different from Google Search Console, which lets you set up a property for each and every variation. View the full article

Google posted an update to its Google Ads certification process for several cryptocurrencies and complex speculative financial products.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google officially drops support for FAQ rich results...View the full article

Google announced on Friday that Google Search, as of May 7th, no longer shows FAQ rich results within the Google Search results. Google will also drop reporting on it within Google Search Console and the respective APIs in the future.View the full article

Google Ads has posted new help documentation on site visits assets, which we covered as tests numerous times - the label that says how many people visited the site. Well, now there is official documentation for it and we know they are officially called site visits assets.View the full article

Google now allows you to run vehicle ads in your Standard Shopping campaigns. Previously, this was only available in Performance Max for Vehicle ads only, according to PPC News Feed.View the full article

Google has updated its Google Merchant Center landing page requirements help documentation to expand and offer more options for out-of-stock products. Google wants you to "ensure your landing page clearly displays product availability for online purchases."View the full article

Google may be integrating Google Tag Manager directly into the Google Ads interface. The integration of Tag Manager also comes with a new interface and user experience.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are seeing new Google search ranking volatility heat up today, it seems weird...View the full article

This week in search we covered more heated Google ranking volatility this morning, it seems big - so stay tuned. We also covered how Google spoke about how they try to isolate their AI systems because...View the full article

Many of the third-party tracking tools, not all, but many, are showing some heated volatility this morning around Google Search's ranking positions. I am also seeing some early chatter within the SEO industry about movement in their rankings. It is possible that there may have been an unconfirmed Google update in the past 24-hours or so.View the full article

Google Ads announced it is expanding both Smart Bidding Exploration and budget pacing. Smart Bidding Exploration beta for Performance Max with product feeds and Shopping campaigns will launch in few weeks and budget pacing in Search and Shopping campaigns is rolling out in the coming months.View the full article

Google proposed a number of changes to the EU in order to avoid fines from the European Union. One of those changes is around the site reputation abuse policy, which the EU watchdog said directly impacts a common and legitimate way for publishers to monetize their websites and content.View the full article

Google AdSense (and Ad Manager) will drop the browser back button trigger for vignette ads additional triggers due to the new Google search penalty for back button hijacking. Google AdSense will drop it on June 15, 2026, the day the search penalty goes into effect.View the full article

Google sent out emails to advertisers that starting July 15, 2026 the Google Ads system will require the use of passkeys for certain sensitive actions. This is likely due to the spike in Google Ads hijacks over the past year or so.View the full article

Microsoft Advertising custom columns now support all conversion metrics - instead of just specific conversion metrics. This gives advertisers more flexibility on tracking campaign performance.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google announced five new ways in how it is improving linking to web pages from AI Mode and AI Overviews. Some of these we saw Google testing earlier, and I (we) were fans of these changes and I am glad to see Google officially roll them out.View the full article

The folks over at Microsoft Bing put together a blog post explaining the differences between indexing for Search versus indexing for Grounding (AI responses) and the differences. Krishna Madhavan, Knut Risvik, Meenaz Merchant from Microsoft wrote, "Indexing for grounded AI answers is not a reinvention of search '" it is a major evolution of it. Grounding commits to an answer."View the full article

Google will be bringing content and titles related exclusions to the account level to Google Ads AI Max later this year. It will give you the ability to always exclude any other content you don't want to use in your ads at the account level, Ginny Marvin, the Google Ads Liaison, said on LinkedIn.View the full article

It is 2026 and finally Bing Places for Business is finally mobile friendly. Microsoft Bing sent me an email letting me know of this update, saying, "We're excited to share that Bing Places for Business now offers a mobile-responsive experience, making it easier to view, update, and manage your business profile from any device-desktop, tablet, or mobile."View the full article

Google sent out emails notifying applicable advertisers that they will default call recording to Yes, to always record calls, if you don't pick an option yourself. Google wrote, "Starting July 01, 2026, if you haven't made a selection for your "Call recording" setting, it will automatically default to "Yes"."View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...View the full article

Google is showing the full author name and the source, like LinkedIn - and name or Medium - and name, for the citations. It makes sense for these social platforms to show the name, because anyone can write anything on these platforms, so knowing the name makes it more useful.View the full article

Google is testing an update to the citations, anchor links, and favicons within the AI Mode results. This new experience seems to make the citations more clickable because the embedded links have larger favicons and seem to appear more often, near the text it is referencing.View the full article