Link Building Strategies

Microsoft is testing showing text attributes that can say things like "Free Shipping on Qualified Orders" with an icon next to the search ads on Bing Search. This is not just the CTA buttons that these ads have supported for a while but additional text attributes.View the full article

Microsoft is going to do away with the Bing Search and Bing Custom Search APIs as of August 11, 2025. Microsoft posted a notice on its API documentation pages with this news.View the full article

Microsoft is testing a "Go to Shopping" button within the Bing Search results. This is instead of the narrower shopping section that shows shopping results by just says "see all."View the full article

Microsoft is testing a "more sources" section within the Bing Search results. This seems to load a different user interface, with long card-shaped search results that you can slide through as a carousel.View the full article

Microsoft is testing a new pagination bar for its Bing Search results. Instead of the left arrow, page numbers and then right arrow, Bing is testing showing a "Next" button and then a "Prev" button.View the full article

Microsoft is telling Bing Search users when it is using history for some of its search features. Bing will show section named "History" and then say what history is knows about your searches.View the full article

Microsoft is testing removing its name, i.e. Microsoft Bing, next to the logo in the Bing Search bar. Normally the search bar has the Microsoft Bing name next to the logo on the left side of the search bar, now Microsoft is just testing showing the logo.View the full article

Remember the Bing shopping / e-commerce cards? Well, now it looks like Bing is putting an ad slot in them and labeled them as ads.View the full article

Bing is testing a new AI-based recommendations section in the Shopping Tab. Bing adds this block to the top of the results, and shows AI-citations at the top right.View the full article

Microsoft is testing shading the site names, the brand names, of retailers in the Bing Shopping search results. So the name Amazon is in a blue shaded background color as opposed to just saying Amazon.com.View the full article

Microsoft Bing is testing using rounded corners on short videos and normal videos within the Bing search results interface. Bing used to show these as squared-off edges.View the full article

Microsoft is testing a new and updated layout for its Copilot product box/section within the Bing search results. It looks like they just swap the answer and product listing sections from one side to the other.View the full article

Microsoft Bing Search is testing a new layout for videos within the search results. Instead of a list view, Bing is testing a two-by-two grid layout.View the full article

Earlier this month we reported that Bing was testing ad labels in blue colors. Well, now I am seeing examples of those ads labels without the blue, but rather normal black text and icons on white backgrounds.View the full article

Microsoft Bing is testing placing the sources section of its AI Answers in a carousel view, instead of a list view. This let's you scroll through the sources as opposed to just seeing them below in a list view.View the full article

Microsoft is testing animating the Bing "people also search for" boxes. Bing will run this animated outline around the boxes when it loads, to give it more attention to the searcher.View the full article

Microsoft is testing different colored URLs for its organic (free) results and its sponsored (paid) results. The organic URL slugs are bold black colored and the sponsored URL slugs are bold green colored.View the full article

Microsoft is testing bolding the title links in the Bing search results for both the organic and paid listings. I am not sure if this was a bug or a test, but I suspect it was a test.View the full article

Microsoft Bing is testing colorful lines and separator sections in the Bing Search results. The colors are in blue, orange and gray (and maybe more).View the full article

Microsoft is testing yet another variation for its favicons in the Bing Search snippets. This one uses a dark gray background, with a circle formatted favicon, next to the search result snippets.View the full article

Microsoft is testing a double border style around the Bing Search box. This goes around the main search box but not the auto-complete box, I believe.View the full article

Microsoft seems to be testing dropping the AI labels and other interaction features from the Bing Search AI Answers. Or maybe, Bing dropped its AI Answers for normal featured snippets - although, I doubt that. View the full article

Microsoft Bing is testing a dynamically loading results count under the search box. So when you enter your search phrase, the results count will dynamically count up from 0 to the number of results found.View the full article

Microsoft is testing expanding the favicons in the Bing Search results interface when you hover your mouse cursor over the search result listing and/or ad.View the full article

Microsoft Bing is testing loading more people also ask options as you click on them. This is something Google has done for a long time now, but now when you click on an option under the people also ask section within Bing, Bing may load more beneath them - to show you more options.View the full article