Link Building Strategies

Google seems to be testing or rolling out a new AI chat feature labeled "Ask Stores" within Google Shopping. The AI chat feature lets you "Ask about hard-to-find items, shopping, styling, home finds, trending pieces, brands, selling, and more."View the full article

To fuel the debate in the SEO world of the topic of structured data and LLMs and AI engines, we are hearing that once again, AI engines like ChatGPT and Perplexity are not using structured data in any special way. View the full article

Google is testing a new, more publisher-friendly version of the AI Overviews for recipe results. The new design has the recipe cards at the top, citations at the bottom and a shorter AI response.View the full article

Google upgraded the Try On feature to now support shoes, in addition to other forms of clothing. Plus, Try on will soon also work in Australia, Canada and Japan, Google announced.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google is testing a shaded box design for the stock pricing and information in the Google Search results. Google has these shaded designs in other areas as well but for now, this may just be a test.View the full article

Microsoft is testing a "more sources" section within the Bing Search results. This seems to load a different user interface, with long card-shaped search results that you can slide through as a carousel.View the full article

Google Ads may be introducing a new bidding type named Journey Aware bidding in 2026. This will be reportedly for search campaigns using Target CPA.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google AdSense added a new breakdown option named Confirmed Click status breakdown. This breakdown is available on all your reports under the "Breakdowns" dropdown selector at the top left.View the full article

This is a programming note that Tuesday and Wednesday are Simchat Torah and I will be offline the next two days. I will be offline on Tuesday and Wednesday, October 14th and October 15th.View the full article

Ten months ago, Google said on stage at Google Search Central Live event in the Google Zurich office that we should expect more core update, more update. We now have about two months left of the 2025 year and we are in no way going to see more core updates, more often from Google.View the full article

Google seems to be testing showing the local pack, Google Business Profile listings, at the top of the Google Shopping results in the Shopping tab. Normally, Google does not show local packs in the Shopping tab, I believe...View the full article

Here is a recap of what happened in the search forums today...View the full article

The Google Search Console performance reports seem to be stuck and not updating since October 19/20th for all profiles and websites. The weird thing is that the 24 hour view does seem to have data but when you view it over the 7 day filter, it doesn't show anything from October 19th and onwards (some see October 20th).View the full article

Google Business Profile performance reports seem to be missing a chunk of call data from last week. The call data is missing from October 14 through October 16, 2025.View the full article

We have known for a long time that Google can crawl web pages up to the first 15MB but now Google updated some of its help documentation to clarify that it will crawl the first 64MB of a PDF file and the first 2MB of other supported file types.View the full article

Microsoft will be shutting down its Microsoft Advertising Ads for Social Impact ad grant program. It will officially be discontinued in December 2025.View the full article

Google has released version 2.11 of the Google Ads Editor, which includes over 15 new features and removes a couple of older features. View the full article

Microsoft Bing is testing colorful lines and separator sections in the Bing Search results. The colors are in blue, orange and gray (and maybe more).View the full article

On March 23, 2026, Google will update its Google Ads Gambling and games policy to say that your overall account must demonstrate good policy health to be eligible for gambling and games certification. Meaning, you need to have a good account history and have a number of violations on your account.View the full article

Google has been testing its AI advisor in Google Ads and Analytics since 2023, there were some bugs throughout that testing, promoted the test to the top menu and then Google renamed it Ads Advisor in August. Now, Google announced Ads Advisor and Analytics Advisor is rolling out English-language accounts globally in early December.View the full article

Over the past couple of weeks, there have been numerous reports of reviews disappearing, being removed, or being deleted from local business profiles on Google Search and Google Maps. Supposedly, this is now a known bug and is being actively worked on by the Google team.View the full article

Google added a new user agent to the Googlebot's user-triggered fetchers documentation. The new user agent is for the Chrome Web Store named Google-CWS.View the full article

Microsoft is testing a new and updated layout for its Copilot product box/section within the Bing search results. It looks like they just swap the answer and product listing sections from one side to the other.View the full article