Link Building Strategies

Google held the Search Central Live event in Dubai just a couple of days ago. It seems like the vast majority of what was presented at the event was presented at prior events. But I wanted to share that Google again said that links or site moves or technical SEO won't fix your rankings if you have overall quality issues with your site.View the full article

There may have been another unconfirmed Google search ranking update that occurred between October 15th and October 18th. The bulk of the volatility seemed to be around Thursday, the 16th.View the full article

Google has been testing its AI advisor in Google Ads and Analytics since 2023, there were some bugs throughout that testing, promoted the test to the top menu and then Google renamed it Ads Advisor in August. Now, Google announced Ads Advisor and Analytics Advisor is rolling out English-language accounts globally in early December.View the full article

Microsoft Bing is testing colorful lines and separator sections in the Bing Search results. The colors are in blue, orange and gray (and maybe more).View the full article

Microsoft will be shutting down its Microsoft Advertising Ads for Social Impact ad grant program. It will officially be discontinued in December 2025.View the full article

We have known for a long time that Google can crawl web pages up to the first 15MB but now Google updated some of its help documentation to clarify that it will crawl the first 64MB of a PDF file and the first 2MB of other supported file types.View the full article

Google Business Profile performance reports seem to be missing a chunk of call data from last week. The call data is missing from October 14 through October 16, 2025.View the full article

The Google Search Console performance reports seem to be stuck and not updating since October 19/20th for all profiles and websites. The weird thing is that the 24 hour view does seem to have data but when you view it over the 7 day filter, it doesn't show anything from October 19th and onwards (some see October 20th).View the full article

Here is a recap of what happened in the search forums today...View the full article

Google seems to be testing showing the local pack, Google Business Profile listings, at the top of the Google Shopping results in the Shopping tab. Normally, Google does not show local packs in the Shopping tab, I believe...View the full article

Ten months ago, Google said on stage at Google Search Central Live event in the Google Zurich office that we should expect more core update, more update. We now have about two months left of the 2025 year and we are in no way going to see more core updates, more often from Google.View the full article

Google AdSense added a new breakdown option named Confirmed Click status breakdown. This breakdown is available on all your reports under the "Breakdowns" dropdown selector at the top left.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google Ads may be introducing a new bidding type named Journey Aware bidding in 2026. This will be reportedly for search campaigns using Target CPA.View the full article

Microsoft is testing a "more sources" section within the Bing Search results. This seems to load a different user interface, with long card-shaped search results that you can slide through as a carousel.View the full article

Google is testing a shaded box design for the stock pricing and information in the Google Search results. Google has these shaded designs in other areas as well but for now, this may just be a test.View the full article

I believe generally when you search Bing and get a Copilot answer at the top, Bing will just immediately show you the answer. Now, Microsoft is testing an animated response where Bing writes out the answer like a chatbot.View the full article

GMBapi posted data that looks at tens of thousands of Google Business Profiles across multiple countries and showed that review deletions have increased significantly over the year, compared to previous periods.View the full article

Google is testing a number of new sports-related search features within Google Search. These include a "What's new" section, "Discover more" section, a Play-by-play section, What people are saying and more. And some of these features, when clicked, take you into AI Mode.View the full article

A few weeks ago, Google launched a new ad layout with the large "Sponsored results" label that groups numerous ads under that one label, and then sticks a "Hide sponsored results" button after you have already seen the ads. Well, it is leading to accidental ad clicks based on what I am reading and hearing across the industry.View the full article

Google has been publishing these videos from advertisers on the number one Google Ads launches of the year 2025. Bug Ginny Marvin, the Google Ads Liaison, was asked and she picked PMax channel performance reporting as her number one feature release for Google Ads in 2025.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search new ad layout is driving accidental clicks on search ads...View the full article

Google Search Console has a bug with its API when filtering on the searchAppearance dimension. This bug occurs when using the notEquals or notContains operators, it will only return rows with the excluded value, instead of excluding those rows.View the full article

Google is updating the Google Ads Misrepresentation policy concerning Dishonest Pricing Practices. This will require advertisers to disclose the payment model or full expense that a user will incur before and after purchase, and clarify any false or misleading impressions of the cost of a product or service.View the full article

Google Maps is getting an update from Gemini where you can ask Google Maps questions about locations, where Google Maps can give you more human directions and Google Maps with Lens can tell you more about a store or location.View the full article