Link Building Strategies

Microsoft is testing showing text attributes that can say things like "Free Shipping on Qualified Orders" with an icon next to the search ads on Bing Search. This is not just the CTA buttons that these ads have supported for a while but additional text attributes.View the full article

Back in May, we covered how Google was testing a new sponsored results label that placed a few ads beneath it, as opposed to labeling each and every ad as sponsored. Well, that version seems to be expanding and more and more people are seeing it and many are not liking it.View the full article

Google is testing a blue progress bar under the Shopping Ads carousel in the search results. As you scroll the carousel to see more products, the blue progress bar will indicate how much of the carousel is remaining to be seen.View the full article

Google added Google NotebookLM to the list of Google crawlers, under the list of user-triggered fetchers. Google said they added this user-agent "based on feedback."View the full article

Google AI Mode is now available in over 200 countries and territories. Google said they are expanding AI Mode to "more than 35 new languages and over 40 new countries and territories."View the full article

Google was spotted showing a "Campaign Type" selection option in the Google Ads Channel Performance report attributes section. This showed up for some advertisers, without Google announcing it.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Bing now supports the data-nosnippet HTML attribute...View the full article

Now if you manage multiple Google Business Profiles, when you add a Google Post, Google will let you quickly add that same Google Post to other Google Business Profiles that you manage.View the full article

Google is testing the ability to highlight portions of the response, to do a follow-up question on what you highlighted. It is similar to past tests on the AI Overview, but this is within AI Mode.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google is testing showing a "Get Google QR" code button when you search for your business in Google Search. This button is with the Edit Profile, reviews, photos, posts, performance, and other buttons you see to manage your Google Business Profile. View the full article

It looks like Google is launching a special agency version of Google Merchant Center named Merchant Center for Agencies. Google explained this version is a "tailored experience designed specifically for agency users. The product allows for the management of multiple Merchant Center accounts at scale."View the full article

Google's John Mueller was asked what is the best CMS, content management system, is for SEO and ranking well on Google Search. John replied that all the modern CMS platforms are fine and there are no big differences, SEO-wise, between any of them.View the full article

Google Ads has supposedly added more integration between the main Google Ads platform and reporting and the niche Local Service Ads platform. Some can now see conversion tracking actions in the Google Ads interface.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search ranking volatility is heating up again...View the full article

Raptive, an advertising-sales company representing thousands of websites (content publishers), filed a 93-page complaint against Google in the U.S. District Court for the Southern District of New York. The suit says "Google has carried out a sophisticated, anticompetitive, and deceptive scheme for well over a decade" by "manipulating auctions for ad space across the Internet."View the full article

Google is testing a tinted brownish/yellowish background color for the search results page. It turns the white background into a brownish/grayish/yellowish background and then the gray boxes into a darker color.View the full article

Google added a new promotion targeting option to Google Merchant Center for audience targeting. The option is labeled "preferred audience" and is available when setting up a promotion.View the full article

Here is a recap of what happened in the search forums today...View the full article

Microsoft announced on Friday afternoon that Copilot now has its own dedicated search experience. Plus, because Microsoft knows how important publishers are to the ecosystem, it is making citations and links way more prominent and clickable. View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Late last week, into this weekend...View the full article

Microsoft is now requiring all third-party publishers to have Microsoft Clarity in order to be paid out for impressions and clicks from Microsoft Advertising.View the full article

Google emailed advertisers who are leveraging message leads within Google Local Service Ads telling them about the new value-based pricing. Basically, when a seacher uses the "Request multiple opinions" within local results, those leads may result now in higher discounts than the previous 50% discount you would get on those messages.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google will fix its Google Discover fake AI news problem. Google is now showing search ads, not just shopping ads...View the full article

Google has updated the review snippet documentation to explain that site owners should avoid using multiple ways of indicating what's being reviewed, the search company announced. This is to make it clear about how nesting in reviews and aggregate ratings are interpreted and handled by Google Search.View the full article