Link Building Strategies

Google said it has made significant improvements to the Google Ads advertiser suspensions. Google said it reduced incorrect suspensions by 80%, appeals are addressed 70% faster and 99% of appeals are resolved within 24 hours.View the full article

Google announced some new features for Google Maps including a big one for reviews, where reviewers can now use nicknames instead of their real names when leaving reviews. Plus, Google added trending places to the explore tab and insider tips/know before you go to the results.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Nano Banana Pro is insane and it works in AI Mode...View the full article

Google announced that it will be reinstating the suspended hotels in Hotel Center and removing the Suspended Hotels" tab in the "Properties" page of your Hotel Center account.View the full article

Google's John Mueller said that rewriting AI content by a human won't change the site's ranking in Google by default. Instead, he said, you need to rethink your whole content strategy and the purpose of the site.View the full article

Microsoft is testing expanding the favicons in the Bing Search results interface when you hover your mouse cursor over the search result listing and/or ad.View the full article

Google announced it has updated the links in AI Mode to encourage searchers to click more. Google also introduced contextual introductions to embedded links in AI Mode responses.View the full article

Google updated its JavaScript SEO documentation for the third time this week, this time to say that "while pages with a 200 HTTP status code are sent to rendering, this might not be the case for pages with a non-200 HTTP status code."View the full article

Here is a recap of what happened in the search forums today...View the full article

Google is testing prefilling the search bar in a new Chrome tab, with teasers to encourage you to search deeper with AI Mode. Google is putting in the search box, "Research a topic," "Write something new," "Ask Google," and "Make a plan."View the full article

Here is a recap of what happened in the search forums today...View the full article

Earlier this year, Google lowered the size of your data segment customer lists to 100 active visitors for the Google Display Network. Now, Google updated that to also be 100 active visitors for the Search Network and YouTube.View the full article

Google Search Console's link report seems to be either missing data or is now showing fewer links. I suspect it is a bug but I also don't think Google spends too much time monitoring this report within Search Console.View the full article

Google AI Mode is showing really light colored fonts for product pricing and inventory when you click on a product. This differs from the normal font type in the main Google Search results interface.View the full article

Microsoft Advertising has fully released the Microsoft Advertising Ad Preview Hub to all users. "I am beyond excited about Microsoft Advertising's new Ad Preview Hub! This is GA and should be live in your accounts in all markets," Navah Hopkins, the Microsoft Ads Liaison, wrote on LinkedIn.View the full article

Microsoft reported its second quarter 2026 earnings and it showed that its search and advertising revenue was up for 10% but growth is down over the past two quarters. The previous quarter it was up 16% and the one before that was 21% and this quarter, it is only up 10%.View the full article

Google is testing a new sponsored ads section in the search results named Featured Stores. This reminds me of the from online stores but that was organic/free, not ads.View the full article

Google updated its Other restricted businesses: Government documents and services policy to say it may label some search ads to say, "Not a government website." View the full article

Cloudflare announced Content Signals Policy, a new addition to robots.txt that allows you to express your preferences for how your content can be used after it has been accessed. This aims to block Google from using your content in AI Overviews, but Google would have to comply, which they have not yet, for this to work.View the full article

Over the past couple of days, especially since the Google August 2025 spam update officially completed, the Google search results have been rumbling. It is a bit hard to track due to the changes with the third-party rank checking tools, but there has been a lot of chatter within the SEO community over the past few days.View the full article

Google is sunsetting the session-related metrics for Google AdSense. Google said this includes all metrics that rely on ad sessions, such as "Ad sessions", "Ad session RPM", etc.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...View the full article

Google was previously testing placing AI-generated snippet summaries below each search result snippet. Now, Google is testing replacing the search result snippet's description with its own AI-generated description. View the full article

Google has added a new promotion option to Google Merchant Center. The new option is Google Wallet. Google doesn't detail what this promotion does but it likely lets you promote that you accept Google Wallet for purchases.View the full article

Google has officially launched the new grouped sponsored label in the search results. This is where Google groups multiple ads under one larger sponsored label, and then places a "hide" button at the end of the sponsored results.View the full article