Link Building Strategies

Did you know there is a quick way to directly generate an access request for Service Area Businesses in Google Maps? This is apparently not so new but also not widely known.View the full article

Google Maps is updating its share buttons by removing the options to share on X and adding the options to share on Reddit and Facebook. View the full article

Google now lets you edit videos within your Google Business Profiles, directly in the Google app. There are basic editing tools, probably more than most businesses require, to update and edit the videos that they want to show in Google Maps and Google Search.View the full article

Google's March 20025 core update is now done rolling out, it took 14 days, starting on March 13, 2025 at around 12:23 pm ET and ending on March 27, 2025 at around XX ET. Google posted saying, "The rollout was complete as of March XX, 2025."View the full article

Now that the Google March 2025 core update is done, I wanted to share some polls I spotted on this update, including some I posted myself. The theme is, most said their rankings stayed the same, while many saw declines and improvements with the update. Which tells us, this was a normal core update.View the full article

Google officially announced the rollout of the March 2025 core update yesterday at around 12:30 pm ET. This core update is expected to take up to two weeks to roll out. Google said this is a regular core update but did make a note about helping surface content from content creators. View the full article

As a reminder, the Google March 2025 core update touched down on March 13th, and as Google said, not before. And while many sites were hit super hard in the early days, the net of this update didn't seem as wide as other core updates. Now, I am seeing the third-party tracking tools explode this morning - but is it a tool issue or real core update volatility being detected?View the full article

As you know, the Google March 2025 core update was announced on March 13th and it should be just about done rolling out. We saw some volatility related to that core update a few days into the update, then a lot of confusion later on, and now at the tail end of the update, we are seeing more volatility. View the full article

Google officially announced the rollout of the March 2026 core update early Friday morning at around 5:14 ET. This core update is expected to take up to 2 weeks to roll out. Google said this "is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites."View the full article

Google has released the March 2026 spam update on March 24, 2026 at around 3:20 pm ET. This update applies globally and to all languages and will take a few days (not weeks) to complete.View the full article

As you know, Thursday, March 13, 2025 at around 12:30 pm ET Google announced the March 2025 core update, the first core update of the 2025 year. I was expecting to see a lot of volatility by now and while we are seeing some sites report volatility, it does not feel as widespread or heated as a normal core update - YET.View the full article

Google officially announced the rollout of the May 2026 core update just now, on Thursday at around 11:43 am ET. This core update is expected to take about 2 weeks to roll out. Google said this "is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites."View the full article

Google proposed a number of changes to the EU in order to avoid fines from the European Union. One of those changes is around the site reputation abuse policy, which the EU watchdog said directly impacts a common and legitimate way for publishers to monetize their websites and content.View the full article

Google is sending out emails with updates on how Google Business Profiles may verify your business details. Google said it may "reach out using automated messages via call, text, or WhatsApp to the verified phone number on your Business Profile."View the full article

Google's John Mueller reconfirmed that Google Search may simply ignore outbound links from sites that violate its search spam policies. This is not new, Google has been doing this manually and algorithmically for years now but he reiterated this on Bluesky.View the full article

Back in February, I reported about this unusual Google Search ad format for people also considered sponsored results. They did not look like ads, but they were labeled sponsored. Ginny Marvin, Google's Ads Liaison, confirmed these are a sponsored ads experiment, but clicking on them do not result in a charge. They are labeled as sponsored only because they go to more commercial queries.View the full article

Google Merchant Center has apparently added the ability to dispute and/or request a review in bulk. This does not work for all notices but it works for some and it can save you a lot of time, if the same disapproval is issued across a number of products or issues. View the full article

Google added a new navigation button to Google Merchant Center labeled "Creative Content." I believe this is where you access Product Studio, and all your videos and assets for your Merchant Center campaigns.View the full article

Google has added a new promotion option to Google Merchant Center. The new option is Google Wallet. Google doesn't detail what this promotion does but it likely lets you promote that you accept Google Wallet for purchases.View the full article

Google added a new promotion method in Google Merchant Center for Top-performing products. This lets you just promote your best performing products in Google Shopping and Google Search.View the full article

Google added returnPolicyCountry to the return policy code examples within the Google Merchant Center structured data document. This is because Google requires returnPolicyCountry for MerchantReturnPolicy.View the full article

Google Merchant Center recently began showing AI-generated summaries for how well your performance is doing with Merchant Center in Google Search. These are labeled as "experimental" and "AI-generated."View the full article

Google announced new Business Agents, branded AI Agents, a "new way for shoppers to chat with brands, right on Search," Google said. "It's like a virtual sales associate that can answer product questions in a brand's voice, enabling retailers to connect with consumers during critical shopping moments and help drive sales," Google added.View the full article

Google has updated its Misrepresentation policy for both Shopping ads and free listings within Google Merchant Center. Google said the "update provides additional examples of what the policy covers, more guidance on how to be compliant, and more information about our appeals process."View the full article

Google will change how it counts clicks in Google Merchant Center starting April 21, 2025. This change will make clicks count the same way Google Ads counts clicks. This means your current and historical reporting for clicks may change on April 21st.View the full article