Link Building Strategies

Microsoft is not only testing removing the name "Microsoft Bing" from its search bar and logo, Microsoft is also testing shortening the underline under the search tab to about half the length.View the full article

Microsoft is testing out the new Google Ads sponsored results label, ad grouping and hide button with its own Bing Search results ads. Microsoft Advertising search ads in Bing are testing grouping multiple search ads under one "Sponsored results" label, and then at the bottom, there is a "Hide" and then "Show" button.View the full article

Microsoft is testing adding a new box to the knowledge panels within Bing that show related searches. This is obviously to encourage searches to do more queries, to generate more ads and more revenue. Or maybe to help searchers find a more diverse set of topics to search for.View the full article

Microsoft Bing is testing making the links within the AI results, the Copilot Search results, less clickable. Typically, the whole line of text is clickable to the citation but here, Bing is testing only linking the citation mark at the end.View the full article

Microsoft is testing a new format for an AI Answer or AI Summary in the Bing Search results. This shows the AI generated answer as a list of terms that can be expanded and clicked on to generate a new search result set.View the full article

Microsoft is testing a new Copilot answer interface and layout in the Bing Search results. Instead of the grid/block design, Microsoft is testing a more bullet point design, and when you hover over each answer, you get the sources overlay.View the full article

Microsoft is running a number of tests and experiments for Bing Search and the Copilot answers within Bing Search. These tests include font changes, link updates, product results and more. View the full article

Microsoft is testing another user interface and experience for the links they show within its AI Answers, the Copilot responses. These links show with a hyperlink icon and the domain name spelled out, and then when you mouse over it, it has a carousel you can flip through for more links.View the full article

Microsoft is testing a new local pack design and layout for Bing Search local pack results. Bing is placing these blue boxes, either below the map, to the right side, including different numbered variations.View the full article

Microsoft is testing a new layout in Bing for the people also ask section. Instead of the carousel card format, Bing is testing more of a list view with the ability to expand the details.View the full article

Microsoft is testing a new search bar with a more powerful tools menu button. This tools menu is larger, has a plus sign and gives you options to click search with your voice, search with an image and even make an image.View the full article

Microsoft is testing a new design and user experience for the Bing sitelinks and related searches. The sitelinks have this hover over shadow effect, while the related searches go from a rounded pill design to line separator design.View the full article

Microsoft is testing a new user interface for the Bing Copilot AI responses. The new interface shows these link and references cards both inline and on the right.View the full article

Microsoft is testing outlining the individual search result snippets within Bing Search. So when you look at a snippet, it has this outline around it, and then when you hover your cursor over it, it highlights more.View the full article

Bing is testing a pill-shaped favicon design, like Google did a lot last year, and showing both the site name and the favicon in the pill design.View the full article

In September, we posted about a number of local pack design tests from Microsoft Bing. But now, Bing might be testing a more retro, older-looking interface for the local pack in the Bing search results.View the full article

Microsoft is testing placing search refinement tabs or buttons above the shopping ads within the Bing Search results. And when you click on those refinements, you are taken into Bing Shopping Search.View the full article

Microsoft is testing a "see more" button in the Bing Search results, which, when you click on it, loads more search results in the middle section.View the full article

Microsoft is testing placing site favicons at the top of the Bing search results page that when clicked on, anchor you down to the specific search result on the page. This is a test, it does not always show up, but I was able to replicate this in one of my browsers.View the full article

Microsoft is testing various interfaces for the sitelinks in Bing Search. We've seen and reported on Bing testing sitelinks many, many times here, so here are a few more variations.View the full article

Microsoft is testing a "see more" link within the Bing Search image carousel on search result snippets. Sometimes Microsoft will show an image carousel below a search result snippet, sometimes it will show product results and sometimes it won't show at all.View the full article

Microsoft is at it again with its sponsored labels tests. This time, Microsoft is testing almost transparent sponsored labels within the Bing search results. The labels are super grayed out and super hard to see.View the full article

Microsoft is testing a sticky footer in the Bing Search results that show related searches. So the related searches section sticks to the footer, making these related searches way more in your face.View the full article

A few weeks ago, we saw Microsoft testing green colored sponsored URLs for the Bing search results. Now I am seeing reports of both underlined and bolded URLs and titles of the sponsored results, where the organic/free listings are not underlined or bolded.View the full article

Microsoft is testing underlining the product name and product price in the shopping ads carousel at the top of the Bing Search results. I am not sure how much this adds to the interface but maybe it drives a bit more attention and thus clicks?View the full article