Link Building Strategies

Google Ads has this new feature that lets advertisers calculate your conversion value for new customers. It says, "Select a lower target ROAS to adjust the incremental conversion value used to bid for new customers."View the full article

Google seems to be testing links in AI Overviews, that link to more AI Overview responses. These recipe AI Overviews linked to entities that then load a hybrid knowledge panel with an AI Overviews.View the full article

Google is testing moving your query from the left top position to the right top position of the AI response within AI Mode. This is a subtle change but it is interesting to see Google test these small changes to AI Mode.View the full article

If you search for [events near me], Google may not show you any events near you. It seems like Google is not serving that events carousel right now. I suspect it is a bug and I wonder if this is related to the serving bug from Friday afternoon?View the full article

Google is testing a new section within the Google Ads advertising console named "Missed Growth Opportunities." This section shows you the "performance you could've achieved in the last year if you'd adjusted your bids and budgets for campaigns with growth opportunities," according to Google.View the full article

Google added Nano Banana Gemini image features to Google Search through Google Lens. There is a new option named Create mode that unlocks the Nano Banana feature.View the full article

Microsoft has added support for the data-nosnippet HTML Attribute for Bing Search. This was previously not supported but yesterday, Microsoft announced it is "introducing the data-nosnippet HTML attribute."View the full article

Google is testing the paperclip style icon in the search results, by the search result snippets and description. Clicking anywhere on the paperclip or the snippet will take you to the webpage.View the full article

Google added a new "sources" column to the AI Max search term report. This helps you understand where your traffic was matched from in AI Max searches.View the full article

Google added a very useful feature to the Google Search Console Insights report named query groups. It does what it is named, it groups similar queries together as one, so you can see how your site is performing for that specific topic, instead of individual queries.View the full article

Google is testing adding to the call and message button on Local Service Ads a reviews and sometimes overview button. Reviews takes you to the reviews but the overview button to the local listing for that business.View the full article

There may have been another Google Search ranking algorithm tweak around October 28th or so. I am seeing some rumblings both within the SEO community chatter and the third-party Google tracking tools. It seems some are noticing big search ranking swings around October 28th.View the full article

Google updated the Google Ads Gambling and Games policy this week to define that sweepstake casinos are not social casino games. Google said this update was added on October 28, 2025. This now prohibits sweepstake casinos from using Google Ads for advertising.View the full article

Google will be updating its Unacceptable phone number policy on December 10, 2025 and that update is causing some anxiety for some advertisers. The policy update says that "phone numbers found to be associated with fraudulent activity or with a history of policy violations are unacceptable."View the full article

Google has confirmed it is testing a feature to import campaigns and assets from X and other social networks into your Google Ads campaign. Ginny Marvin, the Google Ads Liaison, confirmed this on LinkedIn yesterday. View the full article

Google added a carousel to the top of the image tab within some Google Search apps, I think it might be a test. The carousel lets you scroll through some ideas to get you started with your image search.View the full article

For a decade now, Google's John Mueller has been saying consistency is the most important SEO advice you can give someone. In 2025, he said it again, posting on Bluesky, "Consistency is the biggest technical SEO factor."View the full article

Microsoft sent emails to some advertising announcing the retirement of the Microsoft Advertising mobile app. The app will stop working as of January 2026 and will be removed from the app store this month.View the full article

For the past week or so, a number of local SEOs and local business owners have been unable to see the admin panel, also known as NMX, when they search for their business in Google Search. This is not impacting everyone. I see it, many see it, but for some businesses, it does not show up.View the full article

Gary Illyes from Google said that even for him "the change is hard to accept" when it comes to how search is changing and evolving with the new AI features. He said this in response to an article published on the Bing Webmaster Blog written by both Fabrice Canel'¯and Krishna Madhavan'¯of Microsoft named How AI Search Is Changing'¯the'¯Way'¯Conversions'¯are Measured.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google Ads is testing two new sections in the Overview tab. There is a new trends section and a new performance by stage section.View the full article

Google rolled out Ads Advisor, its AI-based chatbot for Google Ads, a couple of weeks ago. But some are noticing that if you have an MCC account, where you manage multiple advertisers under one account, the Ads Advisor responses can mix advice from one chat you had about one client account, to a new chat on a totally different client's account.View the full article

I know Google said on November 18th that Gemini 3 was "shipping in Search on day one." But no, it shipped on November 26th instead. Nick Fox, SVP at Google, said on X, "We've just shipped intelligent automatic model routing to Gemini 3 Pro for your toughest questions in AI Mode."View the full article

OpenAI is reportedly scaling up its crawling infrastructure for the holiday shopping season. The folks at Vercel noticed OpenAI adding a lot of new IP ranges for its bots and crawlers.View the full article