Link Building Strategies

As you know, Google finally launched custom annotations within the Google Search Console performance reports. Well, one issue we noticed is that it does not allow for adding annotations for data it does not have yet, like for today. Today, Google rolled out support for current/future dates.View the full article

14 months ago, Google updated its documentation around its shopping related structured data warning not to generate your structured data dynamically through JavaScript. Yesterday, at the Search Central Live event in Zurich, a Google engineer explained why - it's because the shopping bot crawls a lot and fast.View the full article

Google has told us that core updates impact visibility within Google Discover, but that may have changed at some point. Andy Almeida from the Google Trust and Safety spoke about Google Discover and one of his slides wrote, "Minimal alignment to Search ranking..."View the full article

Google has officially expanded the Web Guide to the "All" tab. Originally when it launched as a Search Labs beta, it was under the "Web" tab but as we saw, Google began expanding it to the "All" tab.View the full article

In June, Google moved Offerwall out of its AdSense beta, making it available to all. Now, if you are using Offerwall, Google will opt you into Offerwall optimization.View the full article

Google announced that Preferred Sources is now rolling out globally, after launching just in the US and India in August, following its beta period in June. Plus, Google announced Spotlighting subscriptions are coming to Gemini, AI Mode, and AI Overviews.View the full article

In this week's recap, we covered that the Google December 2025 core update was unleashed. Google also said more core updates are definitely on their way and one should be coming soon Google also updated its...View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are starting to see big movement from the Google December 2025 core update...View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google December 2025 core update is done rolling out...View the full article

Google has rolled out fewer confirmed search ranking updates in 2025, then it did in all the past years where Google confirmed these updates. Google rolled out only four confirmed updates in 2025, before than seven in 2024, nine in 2023 and ten in 2022 and 2021.View the full article

Google Ads will update its advertising policies to allow ads for Prediction Markets starting on January 21, 2026. This will be allowed in the United States, but only for federally regulated entities.View the full article

A month ago, Google added LLMs.txt files to many of its developer and documentation sites including the Search developer docs. As you know, Google pulled it off the Search developer docs within a day or so but the LLMs.txt files still remain on many of Google's other sites.View the full article

Navah Hopkins, the Microsoft Ads Liaison, posted a reminder on LinkedIn, encouraging advertisers to ensure the email settings are all configured properly. You can get monthly invoices, billing alerts, account notifications, ad and keyword rejection notices, optimization and performance tips and more.View the full article

Google announced new Business Agents, branded AI Agents, a "new way for shoppers to chat with brands, right on Search," Google said. "It's like a virtual sales associate that can answer product questions in a brand's voice, enabling retailers to connect with consumers during critical shopping moments and help drive sales," Google added.View the full article

Google Ads has reportedly streamlined the selection capability of Manual CPC bidding during the campaign setup. Now the option can be found under the "Conversions" goal, labeled as "Manually set bids."View the full article

After three years of Yahoo dropping hints at its return to search, Yahoo has announced Yahoo! Scout - its new AI search engine feature that is embedded within Yahoo Search, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports and so on - as well as at scout.yahoo.com.View the full article

Google's John Mueller said he would "caution against assuming that you need to do this level of analysis for all URLs on a website in order to achieve optimal SEO" when it comes to reviewing bad redirects or CSP settings. Why, because bad redirects or CSP settings are often simply visible when doing normal browsing, and if you see it, then that is enough.View the full article

OpenAI seems to be jazzing up its ChatGPT responses by showing more visual responses, like Google's knowledge panels and top stories. This goes across people, places, products, and ideas, OpenAI said.View the full article

Microsoft announced the expansion of the Microsoft Publisher Content Marketplace. This marketplace is designed to give publishers a new revenue stream, provides AI systems with scaled access to premium content, and deliver better responses for consumers. In short, it will pay for using your content in its AI.View the full article

Google has released its first core update of 2026, which is focused on just Google Discover. Google named it the February 2026 Discover core update. This one is rolling over the next two weeks or so just English language users in the US and at some point will roll out beyond that to all countries and languages.View the full article

Google has completed the rollout of the August 2025 spam update, following a 27-day rollout cycle. This update started on August 26, 2025 and 12 pm ET, and was completed on September 22, 2025. This was a broad spam update, not a link spam update and was a pretty big and widespread update, similar to the December 2024 spam update but took 20 days longer to rollout.View the full article

Google announced it will replace the "Ad networks" blocking control from Brand safety within in AdSense with a new "Authorized Buyers" blocking control. This will start on November 6, 2025, the company said.View the full article

Google has added price tracking data charts for each retailer within Google Search. On the right side, after you click on a product, Google may show a price chart with pricing over time. Google may also let you click on the available merchants and retailers to see how the price has changed for that specific merchant over time.View the full article

Google Merchant Center now lets some merchants and advertisers define an audience for a promotion. This allows you to restrict who sees the promotion in Google Search for your Merchant Center shopping listings.View the full article

Google proposed a number of changes in the ''¬2.95B EU antitrust fine over its ad technology. The changes include changes to Google Ad Manager and increasing the interoperability between its tools. Google still plans to appeal the ruling.View the full article