Link Building Strategies

Google Ads has rolled out the "Campaign total budget" feature for Performance Max (PMax) campaigns. This was available for other match types and is now available for PMax.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google released Gemini 3 and it is now powering Google Search's AI Mode...View the full article

Google's Daniel Waisberg announced today at the Google Search Central event in Tel Aviv that Search Console will be gaining brand query filters. Plus, these filters will be AI-assisted, I am told.View the full article

Only two months ago, Google officially rolled out the follow feature on Google Discover. Now, that feature is no longer active and Google has removed the documentation associated with it.View the full article

A court document from the Department of Justice Google monopoly case shows Google internally discussed six different options for giving (or not giving) publishers control over AI usage. The options range from do nothing new to add options to opt out of just AI Overviews (formerly known as SGE).View the full article

Google has officially launched scheduling and multi-location publishing for Google Posts in Google Business Profiles. This was a feature Google tested last month and is now fully live.View the full article

Back in July, Google announced Web Guide, an AI-organized search results page that experiments with how we find, surface and organize results from across the web. Well, it has been showing up more often, directly in the "All" tab, not even in the web tab.View the full article

Google is testing removing the "more" results button for Local Service Ads within the web search results. Instead, you are given the option to expand the results to 8 in total but not click through to see more LSA listings.View the full article

Google Ads now lets you create up to five custom views on the Overview tab. The Overview now supports custom views and you can add up to five tabs and create Overview pages customised for your unique needs, Google wrote on the Google Ads console.View the full article

Google uploaded its Thanksgiving Doodle to the Google Search home page, google.com. It is a typical and expected cute Google Doodle - more on that later. But when you click on it, you are not taken to the Google search results page, instead you are taken directly into AI Mode.View the full article

Today marks the 22nd anniversary of when I started this site, the Search Engine Roundtable. I was 23 years old when I started this site, compiling what the search community and search industry was talking about and...View the full article

Google is adding more AI features to Google Discover, specifically pushing people from articles in Google Discover into Google AI Mode. When you click on an article from Google Discover and then click on the three dots at the top right of the screen, you are given three options to go into AI Mode.View the full article

Google updated its core update documentation to say it does smaller core updates and does not announce those updates. This is not new; Google told us this back in 2019. What is new is that Google added it to its search developer documentation.View the full article

Google is testing showing full detailed property sale listings within the Google Search results. This is getting a lot of interest from those in the real estate business.View the full article

On Friday, Google announced a number of updates around translation, language, audio, voice interactions and thus Search Live. Google said it released a more "fluid and expressive conversations when you go Live with Search."View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...View the full article

Microsoft is also testing underlining the text of the Bing Ads search snippets and descriptions. I am not sure if those underlined words are links or not but I assume so.View the full article

Google Ads recently added a beta to bring in videos from your social campaigns into your ad campaigns. And now, Google is testing bringing in videos in Merchant Center.View the full article

On Friday, Google announced it had filed a lawsuit against SerpApi for scraping the Google search results. Google alleges that SerpApi is running an "unlawful" operation that bypasses Google's security measures to scrape search results at an astonishing scale.View the full article

I am sad to report the passing of Andy Drinkwater, a super-experienced SEO and a friend to the search marketing industry. Andy was a UK-based SEO who loved educating his industry by contributing content and attending local events.View the full article

Now that the December 2025 core update is officially done, some are looking at the damage it caused. A number of very visible news publishers saw some significant declines in Google Search visibility with this latest core update.View the full article

Google is hiring a Chief of Staff on Search Intelligence, Strategy and Operations. This job is to "help architect the next era of Search with AI," Rajan Patel, the Vice President of Search Engineering of Google, posted on LinkedIn.View the full article

Google's Robby Stein confirmed (again) that Google is personalizing some of the AI experiences, including AI Overviews and AI Mode. He said this on the CNN, Terms of Service podcast with Clare Duffy.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google Ads seems to be slowly rolling out a new Google Ads experimental feature in the Google Ads Lab section named Brand Linking. Brand linking lets you "Link customers to brands," it reads.View the full article