Link Building Strategies

On Friday, Google announced a number of updates around translation, language, audio, voice interactions and thus Search Live. Google said it released a more "fluid and expressive conversations when you go Live with Search."View the full article

Google announced Search Live has launched globally, for all languages and locations where AI Mode is available. Google said this is possible by its "new audio and voice model, Gemini 3.1 Flash Live, which delivers even more natural and intuitive conversations."View the full article

Google announced that Search Live is now fully live in the US and no longer requires opt in to Search Labs. In July, Google released it on mobile in the U.S. for users enrolled in the AI Mode Labs experiment but now it is open to everyone in the US in English'"no Labs opt-in needed.View the full article

Google Search is sometimes showing a label under the Live search results named "Updated by AI 1 minute ago." So Google is labeling what content was updated using AI, which seems new to me.View the full article

A few weeks ago, we covered how damaging the Google Search results were for recipe publishers and bloggers. It was nicknamed Frankenstein recipes because it would take pieces of these recipes from bloggers, mash them together and ruin them, all while also mentioning the brand name - hurting the brand. View the full article

SEOs and site owners are always complaining about indexing issues with Google Search. Why is this page not indexed, why is that page not indexed. But some seasoned SEOs are asking if Google is more picky about what it indexes in the past month or so, than it was maybe a year ago.View the full article

As you know, Google has appealed its search monopoly ruling and with that, filed a number of new documents with the court. One is an affidavit of Elizabeth Reid, Google's Vice President and Head of Search. The other is of Jesse Adkins Director of Product Management for Search Syndication and Search Ads Syndication.View the full article

Google Search is now using Gemini 3.5 Flash to power AI Mode globally and also there are several new agentic features in and coming to Google Search. These agentic features include information agents, agentic coding, personal intelligence is expanding and Universal Cart, UCP and AP2.View the full article

On Friday, Google published a new help document named Optimizing your website for generative AI features on Google Search. This document covers much of what Googlers have said over the years, including a myth-busting section that will trigger some in the industry.View the full article

For some Google searchers the ability to go to page two of the search results is simply not possible. The classic Google pagination bar is missing at the bottom of the results for some searchers.View the full article

Google is testing a quick way to copy a link to a search results page and share it with a friend. There is this paperclip icon at the top right of the search results page that lets you copy link to the clipboard. That then generates a goo.gl URL shortener link to share.View the full article

Google Search now lets you see the pricing history and pricing details, including more store details of a specific product, directly from the search results. When you click on the three dots in the product secondary overlay, you get this third-level overlay with those details.View the full article

On Thursday, January 23rd, Google updated its search quality raters guidelines PDF document. The last time Google updated this document was for the March 2024 spam update changes, over ten months ago. This update seems to focus on on spam and adds some additional details.View the full article

I am seeing some signs of a Google search ranking update over the past day or so but the chatter is super limited right now. Many of the tools spike yesterday but like I said, the SEO community chatter was calm. I wonder if this volatility was related to maybe the Cloudflare outage or Gemini 3 rolling out.View the full article

As I mentioned in my Friday video, there seems to be a lot of Google search ranking volatility that kicked off on Friday, May 16th and throughout this weekend. The most heated day seems to have been on Friday but the chatter is pretty busy over the weekend within the SEO community.View the full article

There may have been another Google Search ranking algorithm tweak around October 28th or so. I am seeing some rumblings both within the SEO community chatter and the third-party Google tracking tools. It seems some are noticing big search ranking swings around October 28th.View the full article

Some are wondering when the Google Search ranking volatility will begin to cool down a bit. While many of the tools continue to show heated volatility over the past weeks, some are starting to show signs of cooling.View the full article

I am seeing the SEO community starting to chatter around a lot of Google Search ranking volatility. Keep in mind, the third-party tracking tools currently seem relatively calm. Often, I see the chatter kick in before the tools catch on but not always.View the full article

I am seeing some early signs of yet another unconfirmed Google Search ranking update with more volatility touching down today, February 10th. The chatter within the SEO community is starting to spike, and some of the third-party tracking tools are showing volatility.View the full article

Over the past couple of days, especially since the Google August 2025 spam update officially completed, the Google search results have been rumbling. It is a bit hard to track due to the changes with the third-party rank checking tools, but there has been a lot of chatter within the SEO community over the past few days.View the full article

Last week,I reported on January 15th of a Google Search ranking update with a lot of heated volatility. Truth is, it went through the weekend, but now it is spiking back up again as of yesterday and today - January 20th and 21st.View the full article

Google Search rankings remain heated into March - I mean, I can post about this every day but now I am at the point of just doing it weekly. We thought things might be cooling a bit, but the volatility really has not cooled much at all.View the full article

Over the past day or so, I am seeing a large spike in signs that there is Google search ranking movement and volatility. This is between the SEO community chatter spiking, as well as some of the tools showing some big volatility swings.View the full article

It was a heated weekend, the Google Search ranking volatility was pretty heated and there was a lot of chatter within the SEO industry. Not all the tools are showing big swings but many are. And everyone is asking, what happened with Google confirming core updates - is that over?View the full article

Google Search ranking volatility is heating up today, June 4th. Many of the tools and some of the chatter within the SEO community are showing signs of a Google ranking update of some sorts. Again, Google has not confirmed an update since the March 2025 core update but we've seen volatility since then almost every week.View the full article