Link Building Strategies

Microsoft is testing out the new Google Ads sponsored results label, ad grouping and hide button with its own Bing Search results ads. Microsoft Advertising search ads in Bing are testing grouping multiple search ads under one "Sponsored results" label, and then at the bottom, there is a "Hide" and then "Show" button.View the full article

Google Search Console's performance report seems to finally be all caught up and up-to-date as of last night and this morning. I am seeing the normal two-hour or so delay, which has always fluctuated from an hour to five hours on a normal day.View the full article

Google is bringing Gemini 3 Flash to AI Mode, bringing much of Gemini 3's power without waiting too long - hence the "Flash" part of the name. Robby Stein from Google said, "Starting today, we're rolling it out globally in Search as the default model in AI Mode."View the full article

Here is a recap of what happened in the search forums today...View the full article

Google's John Mueller questioned the need for all websites to use ccTLDs, different domain names, to take their websites international. He said on Reddit, "you both make things harder on yourself, but you also make it harder for search engines to understand each of these sites."View the full article

Microsoft Bing is testing loading more people also ask options as you click on them. This is something Google has done for a long time now, but now when you click on an option under the people also ask section within Bing, Bing may load more beneath them - to show you more options.View the full article

There are a number of SEOs and site owners complaining that they saw a large drop in Google Search rankings yesterday, January 6, 2026. This unconfirmed Google update does not feel as widespread as some of the previous ones we reported on but I wanted to document this one as such, just in case some of you are impacted.View the full article

I am seeing signs of a possible Google search ranking update or volatility around January 12, 2026. This is weird in that most of the tools, not all, are mostly calm, but the chatter has picked up and many SEOs are noticing ranking fluctuations. View the full article

It is now official, Google confirmed it has entered "into a multi-year collaboration" with Apple to power Apple Intelligence features and Siri with Google's Gemini models and cloud technology.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Apple to have two different releases of Siri and Apple Intelligence, powered by Google Gemini...View the full article

Here is a recap of what happened in the search forums today...View the full article

Back in October, we saw signs of the ability to use data exclusions on Google Ads Performance Max (PMax) campaigns. Well, now it seems to be rolling out to many advertisers on Google Ads.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is exploring ways to let us block our content from being used in AI search...View the full article

Several weeks after Google rolled out support for Preferred Sources globally, Google added official help documentation for site owners to use to help them understand what it is all about and how to encourage their readers to subscribe to your site as a preferred source.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says search algorithms, spam detection...View the full article

Here is a recap of what happened in the search forums today...View the full article

We covered the topic of markdown files before but now we have more commentary from official representatives from Google and Bing on the topic. In short, they call markdown files messy, it can cause issues with finding errors, cause more crawl load and either way, the search engines use what people/humans can see over what bots can see.View the full article

This week, we covered more Google Search ranking volatility mid-week. Google Search Console launched query groups reports. Disney's sitelinks in Google Search seemed to have been hacked. Google reminded us about...View the full article

This week, we had a pretty big update touch down early on and it really continued throughout the whole week, I named it the Movember update. Google Opal tool encourages you to create optimized AI content at scale. Google said...View the full article

I am seeing some signs of a Google search ranking update over the past day or so but the chatter is super limited right now. Many of the tools spike yesterday but like I said, the SEO community chatter was calm. I wonder if this volatility was related to maybe the Cloudflare outage or Gemini 3 rolling out.View the full article

Google's Gemini 3 and Nano Banana Pro is now available in AI Mode in 120 countries and territories in English. This expands it from Gemini 3 in AI Mode's initial launch just a couple of weeks ago.View the full article

Microsoft Advertising reportedly made two updates to its ad platform recently. One on how ad disapprovals work and the other on the time it takes to see a conversion be recorded in the ad reporting interfaces.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search rankings are volatile again and heating up. Plus...View the full article

Here is a recap of what happened in the search forums today...View the full article

Earlier this month, we documented that the average position sharply increased for many sites when Google made that num 100 change blocking a lot of automated queries. Well, for some sites, that number is dropping again, which may mean that there is a workaround for the blocking of those bots and automated queries.View the full article