Link Building Strategies

Bing added a new section to its search results named "travel stories." You can see them when you enter in a popular travel country or city, and then look on the right side of the page. The travel stories pull from Bing Travel.View the full article

We covered how horrific the AI-based Frankenstein recipes can be in Google Search, where it mashes up recipe steps from various publishers and acts like it is a real recipe from a source. Well, Bing had something similar but Jordi Ribas from Microsoft said they are "unshipping" the feature after the feedback was received. View the full article

Microsoft Advertising seems to be testing a new design for the Bing shopping ads carousel. The new design fills the screen more from left to right than the old design and is just wider in general.View the full article

Bing is testing a new report within Bing Webmaster Tools named AI Performance. AI Performance shows you how many citations you are getting from Microsoft Copilot and partners. But while it shows you citations (i.e. impressions), it does not show you clicks from those Bing AI experiences.View the full article

In February, Bing rolled out new AI Performance reports within Bing Webmaster Tools. Bing announced a new feature for this report that connects the Grounding Queries and Pages views within the AI Performance report.View the full article

Microsoft has opened access to the Copilot feature within Bing Webmaster Tools. I played a lot with it when I was in the limited beta in December and it is a cool nifty feature to use, but I am not sure how critical of a feature it is.View the full article

Bing Webmaster Tools has been down and/or loading incredibly slowly for the past couple of hours. SEOs began noticing this since around 11 am ET and as of the time I posted this story, it is still down or barely loading.View the full article

Krishna Madhavan from Microsoft Bing demo'ed some new AI reporting features that should launch within Bing Webmaster Tools soon. They include citation share, grounding query intent, semantic topic label, and GEO-focused recommendations. View the full article

A couple of weeks ago I reported Bing was beta testing a new AI performance report within Bing Webmaster Tools. These reports are now available as a public preview for all to see. Plus, Bing Webmaster Tools has a whole new slick design.View the full article

You can now compare date ranges of data directly in the Bing Webmaster Tools Search Performance reports without having to export it to a third-party tool.View the full article

Microsoft has updated Bing Webmaster Tools to make selecting the date ranges a lot easier in the performance reports. Now the date selectors are very quick to select, and not deeper inside a menu option.View the full article

Fabrice Canel said Microsoft will streamline the Bing Webmaster Tools notifications because, at times, it can be a bit overwhelming. Fabrice wrote on X, "working to streamline things" when Martin MacDonald complained about getting way too many emails from Bing Webmaster Tools.View the full article

A few years ago, Microsoft Advertising the support of Asian owned labels and attributes on its search ads within Bing. Google has a similar attribute, by the way. Honestly, I've never seen the label on Bing, until now.View the full article

Microsoft is now showing two rows of shopping ads at the top of the Bing Search results. There is even an option to expand them to show more ads.View the full article

Microsoft, during its earnings call last week, announced that Bing hit a huge milestone of 1 billion monthly active users. Krishna Madhavan from Microsoft later confirmed these "users" do not include AI agents but are real actual humans.View the full article

Fabrice Canel and Krishna Madhavan from the Microsoft Bing team posted a useful blog post named Does Duplicate Content Hurt SEO and AI Search Visibility? The short answer is yes, and the long answer is also yes.View the full article

Branded queries filtering is now available for all eligible sites within Search Console.View the full article

For the past week or so, news publishers from Brazil have not been happy with Google. It seems that Google Discover is broken for a lot of Brazilians, showing irrelevant content to users and searchers, and not showing content from the typical publishers based in Brazil.View the full article

Google had a bug in Google Discover that showed the publisher's name and logo twice on a story. The publisher's name showed once at the top and once at the bottom of the article card in the Google Discover feed.View the full article

If you try to access your Google Business Profile page right now, you likely won't be able to. It seems Google Business Profile edit section within Google Search is broken and serves a 500 error when you try to do anything.View the full article

Google Search Console's Discover performance report has a weird bug. It started early yesterday morning where a blue notice prompt would show up and have a mysterious hashtag, with the text "Learn more" and "Got it." This is obviously a bug.View the full article

Business Insider posted a disclaimer about a new AI pilot where it will use "a custom GPT to help publish quick news stories." This custom GPT was trained on the style of how Business Insider journalists write and will all be edited by an editor at Business Insider.View the full article

Google was spotted showing a "Campaign Type" selection option in the Google Ads Channel Performance report attributes section. This showed up for some advertisers, without Google announcing it.View the full article

A Reddit thread asks if there are any issues with Google Search handling a domain name that has a single letter change in the domain name from another domain name. John Mueller from Google said that usually this is not a problem from Google Search.View the full article

Some time ago, Google updated the flow for the Google Business Profile verification. And the issue is, if you fill it out wrong, it can have consequences for that Google business listing in the future.View the full article