Link Building Strategies

Google's John Mueller responded to a concern on Reddit about a site that scored a D with its Pingdom score. Pingdom measures sites uptime and overall page speed metrics. John Mueller responded to the concern saying, "this is not affecting your SEO."View the full article

Google's John Mueller said that it is impossible for Google to pre-announce quality improvements to Google Search, including core updates. He said, "having quality changes ready for a specific date/time is never a given, and pre-announcing for a fixed date isn't possible."View the full article

On Friday, Google published its findings from its experiment of removing some EU news publishers from its search results. The results said that Google had no visible loss of search ad revenue when the news publishers were removed.View the full article

Google's John Mueller said that rewriting AI content by a human won't change the site's ranking in Google by default. Instead, he said, you need to rethink your whole content strategy and the purpose of the site.View the full article

Google's John Mueller said that when it comes to AI Search and the changes that come with that, Google's core search algorithms, spam detection methods, spam policies, and other search systems do not fundamentally change.View the full article

Google's John Mueller responded with SEO advice on how a company can use two different TLDs for its company. The company wants to use the .co.uk for normal search and web traffic but .digital as a TLD for some of its marketing campaigns.View the full article

John Mueller from Google noted that he finds it "interesting" how those who spend time in our industry "can often recognize made-for-search-engine content fairly quickly." Meaning, we are good at seeing a piece of content on the web and knowing if it was created to perform well in search or written by a normal user trying to help others.View the full article

Google updated the leading paragraph in the search spam policies to clarify that the policies apply to the Google Search AI responses, such as AI Overviews and AI Mode (or whatever else is AI-generated). Google said, "the Google Search spam policies also apply to generative AI responses in Google Search."View the full article

Google's John Mueller said that when it comes to disavowing links "it's in a spammer's best interest to encourage others to spend time on it." Why? Because Google has said there is little reason to disavow links, unless you have a manual action or know you did some bad linking. View the full article

John Mueller from Google said on Bluesky that he sees some SEOs over-focusing on the tiniest SEO metrics and that they should spend their time focusing on more important things.View the full article

Google made what I would consider a logical clarification to its image SEO best practices help document. It now says don't upload the same image under different URL/file names to your site, even if you embed that image on different pages on your site. View the full article

Google's John Mueller once again told SEOs to stop using the Google Indexing API for unsupported content types. The Google Indexing API is supported for job postings and live stream content and nothing else, but yet many still try to use it for other types of content.View the full article

Last April 2024, Gary Illyes from Google said he was on a mission to make web crawling more efficient, he wanted to "figure out how to crawl even less, and have fewer bytes on wire." Gary updated us saying "there's lots more in works" for this but implies some improvements have already been made.View the full article

Google's John Mueller said that there is no persistent shortcut to faster crawling. Yes, you can expedite crawling for specific situations and times, but there is no way to just tell Google you want them to crawl you faster, all the time.View the full article

Google added "Trending posts & discussions" title under What People Are Saying section within Google Search results. It also has those favicons at the top, which I don't think is new but it is all part of the package.View the full article

Google's John Mueller responded to a concern about having bad title tags and how that might impact your site in Google Search. He said on Bluesky "I don't think our systems have a "we don't like this one guy's titles" filter."View the full article

Danny Sullivan, Google's Search Liaison, said it again, that Google does not have a system to recognize if a site is run by a big brand and then automatically just ranks it higher. He said on X, "but no, we don't have a brand-ranking system."View the full article

Google has posted a clarification that says it now "Google may use spam report submissions to take manual action against violations." The update was posted here and added to the report spam page.View the full article

The other day, I saw the Google News channel on X respond to claims that Google is going to allow merchants to overcharge you for products sold through the new AI checkout protocol. I found it crazy because Google has checks and balances to ensure merchants can't do this and Google responded as such.View the full article

Google's John Mueller said the other day that "SEO is not belief-based, nobody knows everything, and it changes over time." Super true, I've been covering SEO changes over the years and I spot this all the time.View the full article

Ginny Marvin, the Google Ads Liaison, explained why Google is only letting you add up to 100 negative keywords to your campaign-level negative keywords within your Performance Max campaigns on Google Ads.View the full article

Google has been saying that 404 error codes are a normal part of the web, that 404s are not a low quality signal and that they don't use up your crawl budget. Now, John Mueller of Google explained why 404s don't matter for SEO.View the full article

In 2019, Google stopped using rel prev and next as a signal for its search engines to combine or understand paginated results on your site. Then Google offered up some other advice over the years on the topic. Now, John Mueller of Google explains why Google or other search engines don't need to do anything special for pagination or paginated results on your site.View the full article

Google's John Mueller said that since SEO is complex, multifaceted, and resilient, you "can do a lot of things that don't work & still do ok." Meaning, you can mess up on several SEO things and still do well with search rankings.View the full article

Google's AI crawler, Google-Extended, the crawler it uses for Gemini and other related AI services, does render itself and can render JavaScript, just like Googlebot, Google's main web search crawler.View the full article