Link Building Strategies

Google's John Mueller said that he discourages large sites from force indexing its pages to Google Search. He said on a comment on LinkedIn, "I strongly recommend not relying on trying to force indexing."View the full article

Here is a recap of what happened in the search forums today...View the full article

Google is now (past few weeks?) sending out emails when it detects fake or incentivised reviews on your Google Business Profile. Google also says it has removed the fake or incentivised reviews that were identified. View the full article

Microsoft is testing a new user interface for the Bing Copilot AI responses. The new interface shows these link and references cards both inline and on the right.View the full article

Recently, Google rolled out the ability to schedule Google Posts. Supposedly, soon, Google will also roll out recurring scheduling for posts. So you can set a Google Post to repeat and post over and over again on a schedule.View the full article

Google announced updates to Circle to Search where it now doesn't just look at the part you circles but apparently the whole image, so it can get more context. "New multi-object image search helps you find more items from one picture at the same time in Circle to Search," Google explained.View the full article

Are you ready for the monthly Google Webmaster report...View the full article

Google has removed a whole section from its JavaScript SEO documentation because it was outdated and Google says loading content with JavaScript does not make it hard for Google Search.View the full article

Google Ads and Merchant Center is expanding the Loyalty program features to highlight key perks, expand local and regional visibility, expand internationally and within AI Mode and Gemini.View the full article

Google's John Mueller responded to a concern about having bad title tags and how that might impact your site in Google Search. He said on Bluesky "I don't think our systems have a "we don't like this one guy's titles" filter."View the full article

Some are wondering when the Google Search ranking volatility will begin to cool down a bit. While many of the tools continue to show heated volatility over the past weeks, some are starting to show signs of cooling.View the full article

We've seen Google use AI for local panel descriptions, menus and more. But now Google is also using AI to generate a list of services a local business offers.View the full article

Google's John Mueller said a spike/increase in impressions within Google Search Console does not cause any specific problems within Google Search. There are a number of posts where some users are seeing a surge in impressions within Google Search Console but clicks and traffic have not changed.View the full article

Reuters has a headline that reads Exclusive: Google to test changes to search results, source says as EU fine looms. This confuses me because I thought Google had been testing this for a couple of years now. View the full article

Google might be allowing publishers to claim their profiles and publications on Google Discover. I mean, there were forms of this for Google News, Google Business Profiles, even Google Search over the years, but there are hints this is coming to Google Discover.View the full article

There is new data out from Newzdash that shows just how often AI Overviews appear within Google across new sections. And while AI Overviews shows 60%+ of the time for health queries, when it comes to breaking news and major headlines, it shows less than 6% of the time.View the full article

Google has released the March 2026 spam update on March 24, 2026 at around 3:20 pm ET. This update applies globally and to all languages and will take a few days (not weeks) to complete.View the full article

Here is a recap of what happened in the search forums today...View the full article

This is a programming note that I am completely offline for the Passover holiday Thursday and Friday. I am likely not going to schedule any stories, I apologize (still in recovery mode)...View the full article

This week in search we have more ongoing Google search ranking volatility. Bing Webmaster Tools rolled out new AI Performance reports with a new design. Google AI Overviews tests new overlay cards. Grokipedia is seeing a decline in visibility in Google Search and ChatGPT...View the full article

The Google Search Console page indexing report seems to be missing a chunk of data. The missing data is from December 15th and earlier, but we do have data from December 15th (14th) through today.View the full article

Google's John Mueller said that if Google is not convinced that there are new and important content to index on your site, then it won't use the sitemap file on your site. Just because you have a sitemap file, it does not mean Google will index all the pages in that file.View the full article

Here is a recap of what happened in the search forums today...View the full article

Here is a recap of what happened in the search forums today...View the full article

The Google Search team and the Google Ads team released two different videos this week that I thought you should all listen to, at least in the background. In short, Martin Splitt and Gary Illyes from the Google Search team spoke about how browsers parse HTML. Ginny Marvin and Ads UI Product Manager Abby Butler and Search Ads UX Lead Adam Bullock spoke about search experiences with search ads.View the full article