Link Building Strategies

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console performance reports may be off again. A teen SEO wants to save his family business...View the full article

Last week, OpenAI announced a new feature for ChatGPT named location sharing. This allows you to share your precise location with ChatGPT, so ChatGPT can give you more localized and near me results.View the full article

Microsoft is at it again with its sponsored labels tests. This time, Microsoft is testing almost transparent sponsored labels within the Bing search results. The labels are super grayed out and super hard to see.View the full article

Here is a recap of what happened in the search forums today...View the full article

You can now update your store's name and / or domain name directly in Merchant Center within Microsoft Advertising. View the full article

For the original iTunes version, click here. This week...View the full article

Google is reportedly expanding Shopping Ads eligibility to 15 additional European markets. This is a two phase roll out over the coming months...View the full article

Google is sending out emails with updates on how Google Business Profiles may verify your business details. Google said it may "reach out using automated messages via call, text, or WhatsApp to the verified phone number on your Business Profile."View the full article

Earlier this month, Google rolled out the "Ask Maps" feature. Now, Google said it is "available to everyone in the U.S. and India."View the full article

This week...View the full article

Google confirms it is using AI to create title links on the SERP instead of headlines from news publishers, sometimes. View the full article

Apple is reportedly launching local ads within Apple Maps, as soon as this month. "Apple Inc. is preparing to introduce advertising in its Maps app, part of a broader push to generate more money from services," Bloomberg wrote.View the full article

Google is testing changing out some of the links within AI Mode to show as overlay cards, instead of take you directly to the website it is mentioning. This obviously will result in fewer direct clicks to those websites.View the full article

Google was asked if Personal Intelligence in AI Mode will come to paid accounts across the world (not just the US - where it has hit non-paid accounts). Google replied... (Now is the point where you click on the article...)View the full article

Google announced it will be updating its Shopping Ads political content policy on April 16, 2026. Google said the update is to "implement additional restrictions on some political content."View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google March 2026 spam update was the fastest rolling out update...View the full article

Google added a new section to the "Understand available performance metrics" within the Google Business Profiles help documentation. The new section added a section on offer data and it shows the number of times customers viewed and clicked on offers on your Business Profile.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google released the March 2026 spam update yesterday...View the full article

Google announced a logging error on Friday, April 3rd in the data anomalies report and explained that error prevented the accurate logging of impressions in GSC since May of 2025. That's right, almost a full year of inaccurate impressions...View the full article

Google's March 2026 broad core update has officially completed rolling out. Google announced this via X this morning and the Search Status Dashboard has been updated to document the rollout. The update took 12 days and 4 hours to complete...View the full article

If you're using Gemini in Chrome (the sidebar you can summon via a button in Chrome), then you might be happy about the latest feature that showed up in Chrome Canary. After running a prompt...View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Catching up on the newsletter...View the full article

Google sent out emails to some of its Local Service Ads advertisers introducing "rich content" that can be pulled from your URLs. Rich content includes service descriptions and special offers.View the full article

Google has updated its reviews policy to add two items; (1) do not have your staff solicit a certain number of reviews and (2) the content of the review should not mention the staff member's name and information.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. A lot of you are emailing me where did the newsletter go. You may not have seen it, but I need several days off...View the full article