Link Building Strategies

Here is another interview from Google's head of search, Liz Reid. This one was done on the Odd Lots Bloomberg podcast and is titled "Google's Liz Reid on Who Will Own Search in a World of AI."View the full article

Google is working to fix a bug in AI Mode where it is changing the title links and citations. This bug was spotted by Lily Ray who wrote on X, "Google is changing title links / citations in AI Mode - just the name of the person, with a link to the place they were mentioned."View the full article

A couple of weeks ago, Google stunned many by saying that they updated their spam report to pass along all information to the site that you enter in the spam report. There was a lot of backlash to that and Google reverted, now saying if there is personally identifying information, it won't process the spam report at all.View the full article

About a year ago, Google announced you can opt in, within Search Labs, to see Audio Overviews within the Google Search results. But now, I saw two different people say they saw it without opting into the experiment. So Google may be testing this in the wild.View the full article

Google Business Profiles lets you upload photos of your business to your Business Profile. Those photos can be viewed on Google Search and Google Maps. And now, these photos are reportedly sorted by most recently uploaded.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are seeing Google volatility get heated again...View the full article

Danny Sullivan from Google spoke at the Google Search Central event in Toronto a couple of days ago and a few of his slides spoke about it is important to produce "unique, authentic and non-commodity content." And then Sullivan dug into what commodity content is.View the full article

Google may now hold your review replies for approval before showing them in Google Maps or Google Search. Previously, those replies were immediately shown but that may have changed.View the full article

I know it has been a while since I covered the Google Search ranking volatility and algorithm twitches but I am now seeing signs of the volatility heating up. These signs are mostly coming from the tools; the community seems busier with other things.View the full article

Google is experimenting with the new tab view in Chrome. This view brings more Gemini features to the forefront, such as Deep Search and Create Images.View the full article

Google recently posted a new job listing for a GEO Partner Manager. The position calls for you to be responsible for the "transition Google's engagement model from Generative Engine Optimization (GEO) discovery to formal ecosystem advocacy."View the full article

Google has released version 24 of the Google Ads API, this is a major release with dozens of updates. This update includes changes to Demand Gen, travel feeds, conversion types, shopping, reporting, videos, and much more.View the full article

Here is a recap of what happened in the search forums today...View the full article

We've been keeping track of the bots, spiders, OpenAI has been releasing. OpenAI just posted about a new bot for ads, it is named OAI-AdsBot.View the full article

Here are some early screenshots and videos of the ChatGPT ad management interface that some OpenAI advertisers have access to. You can see that you can create campaigns, ad groups, budgets, CPC limits, conversions and much more.View the full article

Microsoft Advertising has announced the launch of several new AI features and upgrades across the ad platform. This is to "To help businesses succeed across all three eras of the human, LLM, and agentic web," Microsoft wrote.View the full article

Google Ads has a new help document on AI-Qualified Call Conversions. Google says AI-qualified call leads use Google AI to evaluate call recordings to determine the actual quality of the conversation.View the full article

Google Ads Advisor, which officially began rolling out last November, is rolling out three new features. These features include proactive troubleshooting, 24/7 security monitoring and instant certifications.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says when it comes to SEO...View the full article

Google's John Mueller said the other day that "SEO is not belief-based, nobody knows everything, and it changes over time." Super true, I've been covering SEO changes over the years and I spot this all the time.View the full article

Google's John Mueller said that since SEO is complex, multifaceted, and resilient, you "can do a lot of things that don't work & still do ok." Meaning, you can mess up on several SEO things and still do well with search rankings.View the full article

Google is reportedly showing shopping ads in the free listing grid in the Google Shopping tab. Previously, Google was better at showing more free listings but that seems to have changed.View the full article

Google Search Console seems to have a bug with the performance report, specific to the jobs listing and jobs search appearance filter. The report is showing zero impressions and clicks since the 16th of this month.View the full article

Several months after Google launched the Read more links within the Google search results snippets, Google decided to post some best practices how Read more links work. These should help you encourage Google to show the read more links and thus help increase click-through rates from Google Search.View the full article

Here is a recap of what happened in the search forums today...View the full article