Link Building Strategies

Here is a recap of what happened in the search forums today...View the full article

Google is testing a new "share list" button for local packs, place results, in the Google Search results. I assume this lets you share the local listings you see with a friend or colleague.View the full article

Google has updated its "How the Google Ads auction works" page to add a line that says that Google will run different auctions for each ad location.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google reviews bug seems to be fixed...View the full article

There is some chatter in the SEO community that Google Image Search may be down ranking, lowering the rankings, of AI-generated images, in favor of non-AI-generated images within the Google Image search results.View the full article

Here is a recap of what happened in the search forums today...View the full article

Microsoft published its new Microsoft Advertising features that it released over the past month. This goes across Performance Max tools, reporting, new values, targeting, and more.View the full article

Google is making more changes to the Google Publisher Center, in March Google News will fully transition to automatically generated publication pages in March.View the full article

I am seeing the SEO community starting to chatter around a lot of Google Search ranking volatility. Keep in mind, the third-party tracking tools currently seem relatively calm. Often, I see the chatter kick in before the tools catch on but not always.View the full article

Google has announced it made some updates to its ad quality where it now takes into account better measurements for understanding the user navigation experience and if that user will or will not be happy with the ad landing page.View the full article

Retailers have been complaining for the past several days that there is a bug in Google Merchant Center when trying to add the shipping rates and costs. Step four of that process just bugs out and it is preventing some merchants from completing their details and advertising with Google Ads or listing free listings in Google Shopping.View the full article

A few weeks ago, we saw Microsoft testing green colored sponsored URLs for the Bing search results. Now I am seeing reports of both underlined and bolded URLs and titles of the sponsored results, where the organic/free listings are not underlined or bolded.View the full article

Microsoft has updated Bing Webmaster Tools to make selecting the date ranges a lot easier in the performance reports. Now the date selectors are very quick to select, and not deeper inside a menu option.View the full article

Google has been using AI to write parts of the knowledge panels for some time now. But now it seems, when Google does that, it will show references and link cards, like it does in the AI Overviews.View the full article

As you know, Google updated its Search Quality Raters guidelines with 11 new pages a couple of weeks ago. But with that, Google also added the term "generative AI" to the quality raters guidelines for the first time, and it is listed 14 times.View the full article

Google has released version 19 of the Google Ads API, v19 adds enhanced video assets for Performance Max campaigns, updates to brand guidelines and tons of other additions, changes and removals. View the full article

Google Ads may now be pushing you to create an experiment ad when you dismiss the recommendations Google Ads is suggesting. So when you dismiss a recommendation, Google Ads can get feisty and push you to at least create an experiment based on that recommendation.View the full article

Google announced a number of features across Google Search, Maps, Lens and other areas around travel and vacation planning. Some of the features were already out there but let's recap some of the more interesting features.View the full article

Google has sent out an email to its Google Local Service Ads advertisers, notifying them that they are now letting searchers use a booking link to schedule an appointment or service, when the booking link is detected on the Google Business Profile of that business.View the full article

Earlier we reported that Google was testing AI-organized restaurant results in the Google Search results. Now, Google is doing the same for local events; and organizing them with AI.View the full article

Google Ads had a bug with the sitelinks creation page, where the prefill functionality was not working right. Google confirmed the issue and said it was "very limited and was not widespread." View the full article

In late February, Microsoft began quietly testing its new AI Search interface and engine probably named Bing Copilot Search or maybe just Copilot Search. Well, now it seems to be more rolled out, according to Mayank Parmar at Windows Latest.View the full article

Google has made a number of updates to the product analytics section within Google Merchant Center Next. Organic conversions have been renamed to Purchases. Plus, Google lets you specify it's traffic to PDPsm instead of products, and labels.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google dropped the horrid page annotations feature, thankfully...View the full article

Google announced a number of new Google Ads Performance'¬'­ Max'¬'­ features with the aim to provide advertisers with more control, transparency, and actionable insights within Performance Max campaigns, the company said. These include updates around more campaign control, enhanced Search reporting and guidance, and asset group improvements.View the full article