Link Building Strategies

Google Ads announced that starting in September Dynamic Search Ads will automatically upgrade to AI Max. This includes automatically created assets (ACA) and campaign-level broad match setting will automatically be upgraded to AI Max.View the full article

Google has made a number of updates to its Merchant Center product data specifications. Some changes went into effect on April 14, 2026 and others happen June 30, 2026 and January 31...View the full article

Wikipedia says famed SEO news journalist is "non-notable" as the industry rages in response on platform known for reliable information, X, formerly known as Twitter. View the full article

Google Ads has rolled out a new update to the channel performance report on the insights report that shows spend over time per channel. This shows you more clarity over your spending and if there are spikes or other reasons for those changes.View the full article

Google has released its annual Google Ads safety report and the big number that stands out to me is that Google removed 8.3 billion ads, which is up almost 63% from last year's number of 5.1 billion. Google did say that 99% of those were removed before serving the ad, thanks to Gemini.View the full article

The folks at the Internet Archive are having issues with archiving the web. Something it has done since 1996 and is such a foundational website that it is sad to see. That being said, Fabrice Canel from Microsoft Bing wants to help.View the full article

A Reddit thread asks if there are any issues with Google Search handling a domain name that has a single letter change in the domain name from another domain name. John Mueller from Google said that usually this is not a problem from Google Search.View the full article

Google is testing showing video ads within the local pack ads. This is also known as immersive map view videos, I am told.View the full article

Google is reportedly testing opening search results in a new window. Yes, there is a setting to turn this on or off, but the setting is turned off and Google is testing opening these clicks in a new window.View the full article

Here is a recap of what happened in the search forums today...View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says when it comes to SEO...View the full article

Here is a recap of what happened in the search forums today...View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google now won't use spam reports with personal identifiable information. Google's head of search...View the full article

Google is testing using a superscript font for the cents portion of the pricing in the Shopping Ads. So when you see a price for a product and it is listed for $99.99, the 99 cents is in superscript.View the full article

The Google Local Service Ads account access tab has not been loading and working for advertisers for the past several days. There are numerous reports of it failing throughout the day and it has become a huge frustration for a number of Google advertisers.View the full article

Google announced five new ways in how it is improving linking to web pages from AI Mode and AI Overviews. Some of these we saw Google testing earlier, and I (we) were fans of these changes and I am glad to see Google officially roll them out.View the full article

This week we covered a new Google Search spam penalty for back button hijacking. Google also updated its spam report, it may now be used for manual actions. Google is aware of self-serving listicles and warns not to...View the full article

Google Ads has a new help document on AI-Qualified Call Conversions. Google says AI-qualified call leads use Google AI to evaluate call recordings to determine the actual quality of the conversation.View the full article

Google is experimenting with the new tab view in Chrome. This view brings more Gemini features to the forefront, such as Deep Search and Create Images.View the full article

Google may now hold your review replies for approval before showing them in Google Maps or Google Search. Previously, those replies were immediately shown but that may have changed.View the full article

This week, we covered new heated Google search ranking volatility. Google's Danny Sullivan spoke about commodity versus non-commodity content. Google now wont use spam reports with personality identifiable...View the full article

Krishna Madhavan from Microsoft Bing demo'ed some new AI reporting features that should launch within Bing Webmaster Tools soon. They include citation share, grounding query intent, semantic topic label, and GEO-focused recommendations. View the full article

Generally, when Google wants to take you into AI Mode from an AI Overview, it uses a button that says see more or some variation of that. But now Google is testing "Enter AI Mode" as the call to action.View the full article

Microsoft reported its third quarter 2026 earnings and it showed that its search and advertising revenue was up for 1120% and that means its ad growth is growing again. The previous quarter it was up 10% before that, up 16% and the one before that was 21% and this quarter...View the full article

Google reported its earnings today, its Q1 2026 earnings report showed ad revenues up by 15.5% at $77.3 billion and overall revenue was up 22% at $109.9 billion...View the full article