Link Building Strategies

Google annnounced a number of new updates for AI Max within Google Ads. These include (1) AI Brief, (2) text disclaimers and (3) Expansion with AI Max for shopping and Search Campaigns for travel.View the full article

SEOs and site owners are always complaining about indexing issues with Google Search. Why is this page not indexed, why is that page not indexed. But some seasoned SEOs are asking if Google is more picky about what it indexes in the past month or so, than it was maybe a year ago.View the full article

This week in search, we are seeing yet again more Google search ranking volatility. Google sent out notifications about back button hijacking penalties to those sites that have the problem. Google AdSense vignette ads may trigger the penalty...View the full article

A month ago, Google posted that between the dates of May 13, 2025 through April 27, 2026, just about 50 weeks, there was a "logging error prevented Search Console from accurately reporting impressions." Google updated the post to now say "This issue has been resolved."View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google explained how using AI in isolation works better for them...View the full article

Google will be bringing content and titles related exclusions to the account level to Google Ads AI Max later this year. It will give you the ability to always exclude any other content you don't want to use in your ads at the account level, Ginny Marvin, the Google Ads Liaison, said on LinkedIn.View the full article

The folks over at Microsoft Bing put together a blog post explaining the differences between indexing for Search versus indexing for Grounding (AI responses) and the differences. Krishna Madhavan, Knut Risvik, Meenaz Merchant from Microsoft wrote, "Indexing for grounded AI answers is not a reinvention of search '" it is a major evolution of it. Grounding commits to an answer."View the full article

Google has released version 24 of the Google Ads API, this is a major release with dozens of updates. This update includes changes to Demand Gen, travel feeds, conversion types, shopping, reporting, videos, and much more.View the full article

Google recently posted a new job listing for a GEO Partner Manager. The position calls for you to be responsible for the "transition Google's engagement model from Generative Engine Optimization (GEO) discovery to formal ecosystem advocacy."View the full article

I know it has been a while since I covered the Google Search ranking volatility and algorithm twitches but I am now seeing signs of the volatility heating up. These signs are mostly coming from the tools; the community seems busier with other things.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are seeing Google volatility get heated again...View the full article

A couple of weeks ago, Google stunned many by saying that they updated their spam report to pass along all information to the site that you enter in the spam report. There was a lot of backlash to that and Google reverted, now saying if there is personally identifying information, it won't process the spam report at all.View the full article

Google is working to fix a bug in AI Mode where it is changing the title links and citations. This bug was spotted by Lily Ray who wrote on X, "Google is changing title links / citations in AI Mode - just the name of the person, with a link to the place they were mentioned."View the full article

Here is another interview from Google's head of search, Liz Reid. This one was done on the Odd Lots Bloomberg podcast and is titled "Google's Liz Reid on Who Will Own Search in a World of AI."View the full article

Google is testing having the AI Overview box "Ask Anything" section stick to the bottom of the Google Search box as you scroll down the AI Overview and the search results. This keeps AI Mode in your face during the whole search experience. View the full article

Google is showing a new label on the Discover feed that says "You asked to see." This label is added to items in your feed that are customized based on the Tailor Your Feed feature.View the full article

IAC, the owners of Ask.com, have decided to get out of the search business and shut down one of the oldest and most legendary search engines of all time - Ask.com, formerly Ask Jeeves. IAC wrote, "As IAC continues to sharpen its focus, we have made the decision to discontinue our search business, which includes Ask.com."View the full article

Google sent out emails notifying applicable advertisers that they will default call recording to Yes, to always record calls, if you don't pick an option yourself. Google wrote, "Starting July 01, 2026, if you haven't made a selection for your "Call recording" setting, it will automatically default to "Yes"."View the full article

It is 2026 and finally Bing Places for Business is finally mobile friendly. Microsoft Bing sent me an email letting me know of this update, saying, "We're excited to share that Bing Places for Business now offers a mobile-responsive experience, making it easier to view, update, and manage your business profile from any device-desktop, tablet, or mobile."View the full article

Danny Sullivan from Google spoke at the Google Search Central event in Toronto a couple of days ago and a few of his slides spoke about it is important to produce "unique, authentic and non-commodity content." And then Sullivan dug into what commodity content is.View the full article

Here is a recap of what happened in the search forums today...View the full article

Back in December, Google expanded Preferred sources globally, but only for English-language content. Now, according to The Verge, Google's preferred sources support all languages globally.View the full article

Google Ads has added a new option (although, I think Google has said this is coming) under the "add product source" section where you can select how to add products to your Google Ads account. The option reads, "Use AI to add products - beta."View the full article

Google may be doing something right with improving the click-through rates from the organic search results page that contain AI Overviews. An update report shows the CTR is improving, after numerous times showing the CTR has been declining. View the full article

Here is a recap of what happened in the search forums today...View the full article