Link Building Strategies

Google is testing adding an AI label to some of the search ads, the sponsored results, within the search results. Clicking on the AI label does nothing, according to Brodie Clark who spotted this.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Some Google AdSense vignette ads may trigger the new back button hijacking search penalty...View the full article

Microsoft Advertising has added conversion and spend metrics to the PMax Website Publisher URL report. So if you check out the report, you will see a bunch more insight and data into the performance of those ads.View the full article

Google is testing letting searchers select the Gemini 3 model they want to use directly in the Google Search bar. The options can include, Pro, Fast or Auto, from what I can see. View the full article

In February, Google announced that UCP, Universal Commerce Protocol, powered checkout is available in AI Mode. Well, now you can use UCP powered checkout in the main search results for some retailers like Wayfair.View the full article

Google is testing an update to the citations, anchor links, and favicons within the AI Mode results. This new experience seems to make the citations more clickable because the embedded links have larger favicons and seem to appear more often, near the text it is referencing.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google AdSense (and Ad Manager) will drop the browser back button trigger for vignette ads additional triggers due to the new Google search penalty for back button hijacking. Google AdSense will drop it on June 15, 2026, the day the search penalty goes into effect.View the full article

Google Ads is testing a way for advertisers to preview the impact of a change, like adding negative keywords. It seems to be called "Preview impact estimates" and lets you estimate the impact of, in this case, adding specific negative keywords.View the full article

Just a heads up, that a small setting within Google AdSense under the vignette ads may trigger your site to get a Google search penalty - specifically for the new back button hijacking search spam rule.View the full article

Google has posted an update and emailed advertisers on changes to its Google Ads data retention policy. What changed? Here is what Google said.View the full article

Google sent out emails to advertisers that starting July 15, 2026 the Google Ads system will require the use of passkeys for certain sensitive actions. This is likely due to the spike in Google Ads hijacks over the past year or so.View the full article

This week in search we covered more heated Google ranking volatility this morning, it seems big - so stay tuned. We also covered how Google spoke about how they try to isolate their AI systems because...View the full article

Google now allows you to run vehicle ads in your Standard Shopping campaigns. Previously, this was only available in Performance Max for Vehicle ads only, according to PPC News Feed.View the full article

Google Ads has posted new help documentation on site visits assets, which we covered as tests numerous times - the label that says how many people visited the site. Well, now there is official documentation for it and we know they are officially called site visits assets.View the full article

Google is testing displaying the URL of the search result snippet where the https portion is a dark gray and the domain name portion is a light gray. It is a weird test, but hey, Google is always testing...View the full article

Google Ads announced it is expanding both Smart Bidding Exploration and budget pacing. Smart Bidding Exploration beta for Performance Max with product feeds and Shopping campaigns will launch in few weeks and budget pacing in Search and Shopping campaigns is rolling out in the coming months.View the full article

Many of the third-party tracking tools, not all, but many, are showing some heated volatility this morning around Google Search's ranking positions. I am also seeing some early chatter within the SEO industry about movement in their rankings. It is possible that there may have been an unconfirmed Google update in the past 24-hours or so.View the full article

Google may be integrating Google Tag Manager directly into the Google Ads interface. The integration of Tag Manager also comes with a new interface and user experience.View the full article

Google has updated its Google Merchant Center landing page requirements help documentation to expand and offer more options for out-of-stock products. Google wants you to "ensure your landing page clearly displays product availability for online purchases."View the full article

Google announced on Friday that Google Search, as of May 7th, no longer shows FAQ rich results within the Google Search results. Google will also drop reporting on it within Google Search Console and the respective APIs in the future.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google officially drops support for FAQ rich results...View the full article

Two months ago, Google rolled out Google Merchant Center For Agencies in the US and Canada after beta testing it in October 2025. Now, Google has released Google Merchant Center for Agencies globally, everywhere.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google posted an update to its Google Ads certification process for several cryptocurrencies and complex speculative financial products.View the full article