Link Building Strategies

Here is a recap of what happened in the search forums today...View the full article

Microsoft, not to be outdone by Google, added AI citations to Microsoft Clarity, its web analytics tool. This report shows how your content is referenced in AI-generated answers.View the full article

Microsoft is running a number of tests and experiments for Bing Search and the Copilot answers within Bing Search. These tests include font changes, link updates, product results and more. View the full article

OpenAI's ChatGPT web search feature does offer a web cache, an offline, locally stored version of web pages that have been previously crawled. This should not come as a surprise, as all search engines store cached versions of web pages (even if they don't show it to us).View the full article

Today is Google I/O, where Google announces many of its new features across its products, including Google Search. It is not uncommon to see Google search ranking volatility spike around Google I/O, and that is exactly what we are seeing today - the morning of Google I/O.View the full article

Google has added markdown files, .md.txt files, to the Google Search help documents. But John Mueller from Google said that these are not being used for Search or generative AI responses in Search.View the full article

Here is a recap of what happened in the search forums today...View the full article

Microsoft Advertising announced its monthly releases, and they include updates to the import center, cross-account portfolio bidding, bidding strategy reports, and custom column conversion metrics (that one we covered earlier).View the full article

Google added the hasAdultConsideration property to the Merchant listing and Product variant documentation, and it is now officially supported and listed as a recommended property for both Merchant listing and Product variant structured data with Google Search.View the full article

Google is now testing adding the Preferred Sources label in the AI Mode links and citations. It is unclear if Google is showing this link in this AI Mode response because it is a preferred source or if it is just labeling it, and it would show the source anyway - does that make sense?View the full article

Google Search is now using Gemini 3.5 Flash to power AI Mode globally and also there are several new agentic features in and coming to Google Search. These agentic features include information agents, agentic coding, personal intelligence is expanding and Universal Cart, UCP and AP2.View the full article

Google has released the first major update to the search bar, the search box, ever - Google is calling it the intelligent Search box. We saw variations of this being tested over the past year, and now it is officially rolling out - as per Liz Reid, Google's Head of Search, via Google I/O.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. I covered all the Google Search related news from Google I/O including the new intelligent search box...View the full article

Google has made a new anchor ads format named Dynamic anchor ads for AdSense. I don't see the announcement for this yet, but Google updated its help document on anchor ads and changed collapsible anchors to dynamic anchors.View the full article

Google is testing a "for you" label in the product grid, shopping results, within Google Search. It gives you a more personalized response, in this example, a promotion code was available for this merchant.View the full article

Google announced it is making one uniform AI-agentic advisor named Ask Advisor that brings together Google Ads Advisor and Google Analytics Advisor, and I assume the beta Google Merchant Advisor.View the full article

Google announced at Google Marketing Live that it is also bringing Shopping ads, Business Agent for Leads and expanding the Direct Offers pilot for AI Mode in the coming months.View the full article

Google announced at Google Marketing Live two new ad formats that will show up in Google's AI Mode. Google said there are conversational discover ads and highlighted answer ads, and of course, they are labeled as "Sponsored."View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Marketing Live is done and we covered the new conversational discovery ads and highlighted answer ads...View the full article

Google officially announced the rollout of the May 2026 core update just now, on Thursday at around 11:43 am ET. This core update is expected to take about 2 weeks to roll out. Google said this "is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites."View the full article

This is a programming note that I will be completely offline for the holiday of Shavout/Shavous on Friday, May 22, 2026. Any stories published here will be scheduled, written beforehand, and not written during the holiday hours...View the full article

It looks like the Google Search Console link report has gone haywire and is broken pretty badly. Tons of SEOs are seeing zero links in the report, whereas others are seeing huge drops in the link counts in the report.View the full article