Link Building Strategies

Google is reportedly testing opening search results in a new window. Yes, there is a setting to turn this on or off, but the setting is turned off and Google is testing opening these clicks in a new window.View the full article

Google is testing showing video ads within the local pack ads. This is also known as immersive map view videos, I am told.View the full article

A Reddit thread asks if there are any issues with Google Search handling a domain name that has a single letter change in the domain name from another domain name. John Mueller from Google said that usually this is not a problem from Google Search.View the full article

Are ChatGPT ads allowing advertisers to go after competitors with greater specificity, or is this just a topical fluke? View the full article

The folks at the Internet Archive are having issues with archiving the web. Something it has done since 1996 and is such a foundational website that it is sad to see. That being said, Fabrice Canel from Microsoft Bing wants to help.View the full article

Here is a recap of what happened in the search forums today...View the full article

This week we covered a new Google Search spam penalty for back button hijacking. Google also updated its spam report, it may now be used for manual actions. Google is aware of self-serving listicles and warns not to...View the full article

Google also released the annual Google Maps safety report saying blocked or removed over 292 million policy-violating reviews and removed over 13 million fake Business Profiles. Google also said it blocked 79 million inaccurate or unverified edits and placed posting restrictions on more than 783,000 policy-violating accounts.View the full article

Google has released its annual Google Ads safety report and the big number that stands out to me is that Google removed 8.3 billion ads, which is up almost 63% from last year's number of 5.1 billion. Google did say that 99% of those were removed before serving the ad, thanks to Gemini.View the full article

Microsoft is testing animating the Bing "people also search for" boxes. Bing will run this animated outline around the boxes when it loads, to give it more attention to the searcher.View the full article

Google rolled an important change with how AI Mode works yesterday and it can have a big impact on the experience for desktop users. Now when users click a link in AI Mode...View the full article

Google has updated its reviews policy to add two items; (1) do not have your staff solicit a certain number of reviews and (2) the content of the review should not mention the staff member's name and information.View the full article

Google sent out emails to some of its Local Service Ads advertisers introducing "rich content" that can be pulled from your URLs. Rich content includes service descriptions and special offers.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google Ads has rolled out a new update to the channel performance report on the insights report that shows spend over time per channel. This shows you more clarity over your spending and if there are spikes or other reasons for those changes.View the full article

Wikipedia says famed SEO news journalist is "non-notable" as the industry rages in response on platform known for reliable information, X, formerly known as Twitter. View the full article

Google has made a number of updates to its Merchant Center product data specifications. Some changes went into effect on April 14, 2026 and others happen June 30, 2026 and January 31...View the full article

Google Ads announced that starting in September Dynamic Search Ads will automatically upgrade to AI Max. This includes automatically created assets (ACA) and campaign-level broad match setting will automatically be upgraded to AI Max.View the full article

Google announced this week that Offerwall is now generally available on AdSense. Google has been expanding access to its publishers for Offerwall and now, it should be available to all.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google has posted a clarification that says it now "Google may use spam report submissions to take manual action against violations." The update was posted here and added to the report spam page.View the full article

A few months ago, we saw Google testing recurring, repeating Google Posts options. Well, now that option is officially live. This is in addition to the ability to schedule Google Posts.View the full article

Google sent out emails the other day to some advertisers that may be impacted by changes coming to enhanced conversions for web or enhanced conversions for leads. Google said they will be simplifying this by consolidating enhanced conversions for web and enhanced conversions for leads into a single, unified setting.View the full article

A bug has triggered scores of emails from Google saying it is collecting impressions on sites long since verified in Search Console. Do not be alarmed, it is a bug.View the full article

Microsoft Advertising will be transitioning from its SOAP to REST API and with that, on January 31, 2027, the SOAP API will be fully retired on January 31, 2027.View the full article