Link Building Strategies

While we've seen AI Overviews in the United States for a while now, and while Google has expanded them to 100+ countries - they are still not officially launched in many European countries like Germany, Switzerland, Italy and others. Well, now we are hearing that Google is testing AI Overviews in those countries.View the full article

Another update in the revised Google Quality Raters Guidelines that was updated on January 23rd was that they added a section for recipe sites and said that requiring "significant scrolling" or making it hard to find the jump to recipe button is not a good thing.View the full article

Here is a recap of what happened in the search forums today...View the full article

Here is a recap of what happened in the search forums today...View the full article

Did you know that 10% of all searches on Google from a younger audience start with Google's new circle to search feature? That is what Roma Datta Chobey, the Managing Director at Google India, said last week.View the full article

Google sent out an email to advertisers yesterday about changes coming to Google Tag Manager. Specifically, Google Tag Manager will send events before loading a Google tag and Google calls this a "small change" that "will not harm measurement performance."View the full article

Pretty much every data provider that tracks AI Overviews in Google Search are showing that Google is showing AI Overviews more often today than they were a month ago. I am sure this is no surprise to many of you, I mean, we see them so often now.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. A new study shows AI search engines way too often gets the answer wrong...View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google rolled out AI Mode to more users...View the full article

To be honest, this seems more like a quirk than a test, but Sachin Patel spotted Google showing three rows of Google Shopping Ads in the Google Search results. We've seen two rows on mobile search previously and now three rows on desktop search.View the full article

We are seeing more Google search ranking volatility hit both over the weekend and also mid-week. Google expanded its site reputation abuse enforcement to Germany. Google AI Overviews powered by Gemini 2.0 can go insanely deep. Google launched a new labs experiment named Ask for me...View the full article

Google added QR codes that you can give your customers to quickly leave you a review for your business on Google Search and Google Maps. This can be accessed in your Google Business Profiles under the reviews section.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are seeing more Google Search ranking volatility kick off yesterday...View the full article

Google has combined the marketing email preferences within Google AdSense, which may lead to you getting more emails from the Google AdSense team. Google merged the "Customized help and performance suggestions" and "Periodic newsletters with tips and best practices" email lists into one.View the full article

Microsoft Bing is testing placing a "more videos" section in the Bing Copilot answers. Recently we covered how Bing placed images and video links but this implementation makes more sense.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google Ads is asking some advertisers to re-verify their accounts during an active email support conversion. While the support thread is going on, Google may ask you to re-verify you are who you say you are, for security purposes. View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Reddit blamed Google's search algorithms for not meeting its expected user growth - yea, no joke...View the full article

Here is a recap of what happened in the search forums today...View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google began rolling out the March 2025 core update yesterday...View the full article

Google made a really small change to its spam policies documentation to say, "In the context of Google Search, spam refers to techniques used to deceive users or manipulate our Search systems into ranking content highly."View the full article

Here is a recap of what happened in the search forums today...View the full article

Here is a recap of what happened in the search forums today...View the full article

Google Search is testing a feature to quiz you on the product you are looking for and then to give you more tailored recommendations for product suggestions. This box is titled "get tailored recommendations" and it reminds me of the AI powered recommendation ads, but these are different.View the full article

Microsoft is testing placing a new tag on some sponsored ads within the Bing Search results. This tag is in blue and says "Local Business," which I guess helps promote local businesses near you.View the full article