Link Building Strategies

Google Search is testing a feature to quiz you on the product you are looking for and then to give you more tailored recommendations for product suggestions. This box is titled "get tailored recommendations" and it reminds me of the AI powered recommendation ads, but these are different.View the full article

Microsoft is testing a new Copilot answer interface and layout in the Bing Search results. Instead of the grid/block design, Microsoft is testing a more bullet point design, and when you hover over each answer, you get the sources overlay.View the full article

There is a big debate in the SEO community on the topic of schema markup and LLMs. Do LLMs like Microsoft Bing's Copilot, Google's Gemini, OpenAI's ChatGPT, Perplexity and others use schema markup and structured data in any way. Fabrice Canel, Principal Product Manager at Microsoft Bing, said they do.View the full article

Google is testing a new feature in the AI Overviews (although, they look familiar to me for some reason). When you click or hover over on a word in the AI Overview, Google will bring up a menu to get an AI explanation, show related images or copy to clipboard.View the full article

Google is testing replacing the low key website / URL button in the knowledge panels within Google Search, with a large blue button. I mean, this blue button makes it was more clickable, a much larger and more visible call to action, than the normal button you see in Knowledge Panels.View the full article

No surprise here - Google will be testing and experimenting with ads in Google AI Mode. Google told Adweek that they will be "explore bringing ads into" Google AI Mode.View the full article

Google has updated its Merchant Listing structured data documentation to now support, in beta, membership loyalty pricing property types. Google also updated the docs to provide more examples and instructions around active prices, sale prices, strikethrough prices, and member prices in JSON-LD.View the full article

Google announced a number of updates to Google Shopping and Search with AI enhancements and expansions. Specifically rolling out vision match, a new try out new looks feature and expanding the try on feature to more clothing.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads stopped running for many advertisers over the weekend...View the full article

It is time for the monthly Google Webmaster Report. We are now in March as we continue to wait for the first Google core update of 2025. We did have a number of big unconfirmed Google updates, as documented below. View the full article

OpenAI announced big news that its ChatGPT Search service is now open and no longer requires a login or an account. It comes the same day that Google expanded access to Gemini 2.0 to all users and where Microsoft said Think Deeper in Copilot is free for all users.View the full article

A couple of days ago, Google sent out an email to owners of Google Business Profile listings. The email was a reminder about the Google Business Profile policies, and it highlighted policies around reviews.View the full article

Google is sending emails to some advertisers letting them know that they can opt out of a test, where Google will use AI to automatically create backgrounds for their images in Google Shopping Ads.View the full article

If you go to Google Shopping and enter a query that is not shopping related, Google will add a button above the shopping results asking you to search Google for that query.View the full article

Google has this new map unit that is titled "Related places" and shows a map with a carousel beneath it of related places. This actually comes up for brand name searches, which isn't great - why would you want Google to show competitor names when you search for a specific brand name.View the full article

Google may be rolling out the high value new customer mode for Google Ads advertisers, after it has been in beta for some time. This setting lets you set different bidding priorities for high value new prospects, regular new customers and existing ones.View the full article

There are a number of advertisers in the local space who are complaining that the lead quality has been worse than ever in the past few months. They blame the new automated ad credits system, which removed the method for advertisers to manually request lead credits for poor quality leads.View the full article

In December, we reported that Google was experimenting with something they call AI Mode. Well, now, we have more details and even screenshots of AI Mode in Google Search.View the full article

While you can access Google AI Mode directly at google.com/aimode, there is currently no way to go direclty to something like google.com/aimode?q=QUERYGOESHERE. But that might come, said Robby Stein, VP, Product at Google Search.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...View the full article

Apple seems like it may be preparing integration Google Gemini in Apple Intelligence as an option for its users to select. Aaron Perris from MacRumors spotted hints in the iOS 18.4 beta code that Google is listed alongside OpenAI as a "third party model."View the full article

Over the weekend Google launched Product Studio AI features to Google Business Profiles products. Now when you add/edit products on your local Google Business Profile, Google will let you "change the background scene of your product with Product Studio, a generative AI tool which helps you create engaging imagery to showcase your products," Kara from Google said.View the full article

I've been watching the volatility ever since the unconfirmed February 26th or so ranking volatility when the tools didn't show much of a spike but the chatter was super high. Well, the tools started to show the spike around March 1st and the chatter is still heated.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google has this new "Know before you go" section in the search results. I mean, it is new for search, not new for Google Maps and not new for local. But I've never seen a Know before you go box in the search results before.View the full article