SEO Tools and Resources

Reddit is quickly becoming a powerful platform shaping how people discover and perceive brands. As AI search engines increasingly surface Reddit threads and comments, these conversations now influence visibility. To understand this shift, I analyzed 117 SaaS brands on Reddit. People reveal what they really think there, which doesn’t always match polished marketing. As communities shape brand perception, Reddit is no longer optional. Here’s my analysis, plus how you can use Reddit to your advantage. How I analyzed 117 SaaS brands: The methodology My analysis of 117 brands across the SaaS industry started with identifying the verticals to address: Pr…

Google is filling a key measurement gap between awareness and consideration, giving advertisers a clearer view of how their brand is actually perceived — not just remembered. What’s new. Google Ads has introduced a new “Association” metric within Brand Lift Studies. Advertisers can define a concept, category or attribute, and Google will ask users a survey-style question: which brands they associate with that specific idea. How it works. Instead of measuring simple recall, the metric evaluates whether audiences connect your brand to a desired positioning. That could mean “premium,” “sustainable,” or even a product category — offering a more nuanced read on brand p…

Google is trying to simplify one of its most complex products, helping advertisers and analysts get more value from Google Analytics without deep technical expertise. What’s new. Google Analytics is rolling out Task Assistant, a guided workflow tool that surfaces tailored recommendations to improve property setup, data collection and reporting. How it works. Available in the left-hand navigation, Task Assistant organizes recommendations into clear categories like connecting accounts, enhancing reporting and fixing data issues. Users can mark tasks as complete as they go or skip items that don’t align with their business goals, creating a more flexible setup experi…

The trial is live, limited to the U.S. for now, and moving faster than you likely expected. ChatGPT ads launched Feb. 9 for logged-in users on Free and Go tiers, with 600+ advertisers already in. With 800 million weekly active users, a global rollout of ChatGPT ads is a matter of when, not if. OpenAI has confirmed the next expansion to Australia, New Zealand, and Canada. The latest update from Adthena trialists suggests the UK could see ads as early as mid-May. We’ve tracked ChatGPT ad placements since rollout. With an index of 50,000+ daily placements across B2B software, ecommerce, fintech, and consumer verticals, we’ve had a front-row view of how this for…

Programmatic SEO (pSEO) has been viewed with suspicion by the market. For many SEOs, the term is synonymous with low-quality pages, duplicate content, and the old tactic of “find and replace” city names in static templates. Google’s spam policies on scaled content abuse are clear: generating vast amounts of unoriginal content primarily to manipulate search rankings is a violation. Modern pSEO replaces mass page generation with an infrastructure that answers thousands of specific search intents with local nuance and semantic depth at a scale that isn’t possible manually. This blueprint shows how to evolve from syntax-based pSEO (swapping keywords) to semantics-…

Over the past few years, Performance Max has gone from an opaque experiment to a more capable — though still imperfect — campaign type for B2B marketers. The fundamentals haven’t changed: skepticism still matters, first-party data is critical, experimentation is non-negotiable, and actionable reporting drives optimization. What has changed is how much better Google has gotten at operationalizing those inputs. That means your Performance Max strategy needs to adapt. Here are five best practices for running more effective PMax campaigns for B2B today. 1. Guide AI with the right inputs In 2022, given the automated nature of PMax campaigns and the aggressive wa…

I’ve built 10+ SEO agent skills in 34 days. Six worked on the first try. The other four taught me everything I’m about to show you about the folder structure most LinkedIn posts about AI SEO skills gloss over. What makes these agents reliable isn’t better prompts. It’s the architecture behind them. Here’s how to build an agent from scratch, test it, fix it, and ship it with confidence. Why most AI SEO skills fail Here’s what a typical “AI SEO prompt” looks like on LinkedIn: You are an SEO expert. Analyze the following website and provide a comprehensive audit with recommendations. That’s it. One prompt. Maybe some formatting instructions. The person post…

Google is enforcing a hard cutoff for older API versions, meaning advertisers and developers who don’t upgrade risk losing access to critical campaign management tools. What’s happening. Google Ads API v20 will officially sunset on June 10, 2026. From that date onward, all requests to v20 will fail, requiring migration to a newer version to maintain uninterrupted API access. Why we care. If you rely on the Google Ads API and don’t upgrade in time, automated workflows — including reporting, bidding and campaign management — could suddenly stop working. This could lead to data gaps, performance issues and operational disruption. Migrating early ensures continuity an…

Microsoft Advertising is expanding its Performance Max reporting with publisher-level conversion and spend data — giving advertisers more visibility into where results are actually coming from What’s happening. According to Microsoft Ads Product liaison Navah Hopkins, the PMax Website Publisher URL report now includes conversion and spend metrics, moving beyond basic placement visibility into actionable performance data. This gives advertisers clearer insight into which placements are driving real outcomes — not just impressions or clicks. Why we care. This update gives advertisers visibility into which placements are actually driving conversions and spend…

Running SEO and GEO/AEO audits is an excellent use case for AI, especially with recent models that have agentic capabilities. These models have extensive knowledge bases and can perform multistep processes, such as extracting webpages, reviewing data, and formulating recommendations. But before running your SEO or GEO/AEO audit in Claude or ChatGPT, have you considered whether the model has everything it needs to provide a good response? You might be shocked to discover that state-of-the-art models provide detailed recommendations without the most basic information, including Google SERPs, keyword volumes, or even the ability to fetch URL content. For example: …

We spent six months testing custom visual assets across 47 articles on a client’s high-traffic accounting education website to find out which design investments actually improved SEO performance. The experiment included featured images, infographics, and video across both new and existing content. Some visual assets consistently increased organic traffic. Others turned out to be a poor use of time and budget despite requiring far more production effort. The goal wasn’t to prove that any image helps. Basic visuals are already table stakes. Instead, the focus was on the ROI of bespoke design and which visual assets consistently improved organic traffic. The clea…

Google is phasing out offline conversion imports through the Google Ads API for some developers starting June 15th. Advertisers and martech providers that rely on offline conversion imports, including enhanced conversions for leads, will need to migrate workflows to the Data Manager API to avoid disruptions. Details. Google notified developers that offline conversion imports using the UploadClickConversions request will stop working after June 15, for accounts that have not used the functionality in the last 180 days. The change applies to offline conversion imports and enhanced conversions for leads. Other Google Ads API operations will continue functioning n…

Google has published a new guide on how to optimize for Google’s generative AI features, like AI Mode, AI Overviews and more. A lot of this content is put together from previous communication from Google but all in a neat new help document named Optimizing your website for generative AI features on Google Search. What’s in the document. The document covers the following topics: SEO is relevant for generative AI search, follow Google’s best practices for SEO. Create valuable, non-commodity content for your audience Provide a unique point of view Create non-commodity content that’s helpful, reliable and people-first Organize content in a way that helps yo…

Watch this video on YouTube In a recent PPC Live podcast conversation, Dean Kadi, Head of Paid Growth at One Link Media, shared a real-world agency experience where a client insisted on replacing high-performing Meta ads with heavily branded creative — despite clear evidence that the existing strategy was delivering strong results. The discussion highlights the tension agencies often face between expertise and client preference, while offering valuable lessons on communication, testing, tracking, and why data should always lead decision-making in PPC. The campaign was performing exceptionally well Dean Kadi and his team at One Link Media built a highly success…

For most of modern marketing history, the operating assumption was surprisingly theatrical. Brands performed. Consumers watched. Channels existed primarily to distribute persuasion more efficiently than the next company. Even performance marketing, for all its mathematical confidence, still revolved around a fundamentally human premise: somewhere on the other side of the screen sat a person making a series of reasonably linear decisions. That model is beginning to fracture. Not because consumers disappeared. Because software started participating in the decision-making process and now marketers need to take notice. Recommendation systems already shape disc…

Anyone who’s been following me on LinkedIn or X has seen my smartass responses to people making some of the dumbest claims imaginable. “100% automate your SEO.” “Fully automate your content calendar.” “Run your business with AI while you sleep.” At this point, I’m just waiting for AI to start doing my dishes. (Please be true.) But jokes aside, there’s something deeper going on here that’s worth talking about. View embedded content LLM: Looting, lying, manipulating I was talking with a good buddy, Rob Wormley, a great GTM consultant, about the state of AI. Like most conversations right now, it started with a discussion of the cool things w…

What differentiates a great SEO professional from a good one is often their ability to manage stakeholders effectively. This is especially true in technical SEO, where projects often depend on multiple teams, and it can be difficult to communicate the need for implementation. Stakeholder management typically comes down to one thing: the perceived value of the work. With technical SEO, that can be hard to establish. Non-SEOs are unlikely to inherently understand the value of improving a website’s internal linking architecture or implementing schema markup. The most effective technical SEO initiatives aren’t framed only as SEO improvements. They’re directly tied to …

You prompt ChatGPT with something, and suddenly your brand name shows up in the response. Sounds like a win, right? But before you share the screenshot with your team, there’s one important question to ask: Is your brand being cited or mentioned? As AI search and LLM-driven discovery continue to grow, understanding the difference between AI brand mentions and AI citations is becoming increasingly important for SEO and brand visibility. In this article, we’ll break down what AI brand mentions are, how they work, and how they differ from citations. Since we know you’re excited to celebrate your AI visibility win, let’s get straight into it. Table of contents W…

For a long time, SEO reporting revolved around dashboards. When a meeting was on your schedule, you’d spend your day preparing by exporting data from Google Search Console, cleaning it in spreadsheets, and layering charts into Data Studio. Now, AI coding agents are changing that workflow. Instead of the manual work that would previously take hours, you can use tools like Claude Code to surface customized data with polished visuals in just minutes. Here’s how to turn Google Search Console data into custom reports and speed up your reporting workflow. What Claude Code can do with GSC data Claude Code isn’t the same as using Claude in a browser tab. The sta…

By now, you’ve heard the doom and gloom. In April, Verizon CEO Dan Schulman warned that AI could push U.S. unemployment to 20%-30% over the next two to five years. Anthropic CEO Dario Amodei has warned that AI could wipe out half of entry-level white-collar jobs within five years. Ford CEO Jim Farley has said AI could replace “literally half” of white-collar workers in the U.S. SEO is a white-collar job. So does that mean our jobs will be eliminated, too? The answer isn’t as obvious as you might think. Yes, the world is changing. But if you’ve been doing SEO for a while, you should be used to that by now. SEOs have always been forced to wear str…

Large language models (LLMs) excel at synthesizing enormous amounts of information into personalized responses to plain-language prompts. These responses draw on massive training datasets and are often enhanced with internet searches. The fastest way to influence what LLMs say about your brand is to influence the content they retrieve through those searches. At Evertune Research, we use the Evertune AI marketing platform to track hundreds of brands across 250 categories across every major LLM. This gives us clear insight into which content AI models cite most often, especially when users ask for brand or product recommendations across industries. For this analysis…

AI search measurement in 2026 looks a lot like paid media in 2008. Everyone can see the impressions. Almost nobody can defend the revenue. Agencies are slapping AI visibility dashboards onto retainers, clients are writing checks, and CFOs are starting to ask the question that always ends a hype cycle: Prove it. Here’s the hard truth. Citation share, presence rate, and AI Overview appearance counts are the new domain authority. They look defensible in a slide. For 95% of the agencies selling them, they aren’t connected to pipelines in any rigorous way. What I lay out below is a five-layer framework for measuring GEO performance that you can actually defend. No…

Watch this video on YouTube Frederick Vallaeys’ route into PPC started with a student side hustle, not a career plan. While at Stanford in 1998, he spotted a resale opportunity in used Blockbuster video cassettes and needed a way to find buyers. That led him to GoTo, an early search engine where advertisers could bid on keywords – and gave him his first glimpse of the power of paid search. More than 20 years later, Vallaeys has become one of the best-known voices in PPC, a former Googler, one of the early builders in the Google Ads ecosystem, and founder of Optmyzr. In this interview, he looks back at the early days of Google Ads, how automation changed e…

Microsoft has rolled out the Citations dashboard within Microsoft Clarity, the analytics tool. Microsoft announced, “With this release, Citations in Microsoft Clarity moves into general availability with those refinements incorporated into the product.” This should give you access to see how well your pages are performing within AI-experiences. Citations dashboard. The Citation dashboard shows how your content is referenced in AI-generated answers across supported AI experiences by summarizing and aggregating citation activity across the following areas: Page citations: The total number of times pages from your domain were referenced in AI-generated answers d…

Advertisers are paying more for clicks in Google Ads — but they’re also getting better at turning those clicks into conversions, according to new benchmark data from WordStream by LocaliQ. The 2025 benchmark report, based on more than 16,000 campaigns, found the average Google Ads cost-per-click (CPC) rose to $5.42, up from $4.66 the previous year. CPCs increased in 87% of industries analyzed. At the same time, average conversion rates climbed to 8.18%, suggesting advertisers are getting more efficient even as traffic becomes more expensive. Why advertisers should care. The latest benchmarks reinforce a growing reality in paid search: cheap traffic is dis…