SEO Tools and Resources

AI image generation is making it easier than ever to create high-quality visuals. Whether you’re working on blog posts, marketing materials, social media, or product design, these tools help you produce stunning images in seconds. But with so many options available, which AI image generators stand out in 2025? Let’s take a look at the best ones and what makes them worth using. 1. Adobe Firefly Pricing $4.99 a month (for 100 monthly generative credits). Free with Adobe Creative Cloud’s $59.99 package (for all 20+ apps). Adobe Firefly, part of Adobe’s Creative Cloud, helps professionals create stunning visuals from simple text prompts. I…

Custom GPTs can help SEO teams move faster by turning repeatable tasks into structured workflows. If you don’t have access to paid ChatGPT, you can still use these prompts as standalone references by copying them into your notes for future reuse. You will need to tweak them for your team’s specific use cases, because they are intended as a starting point. Working with AI is largely trial and error. To get better at writing prompts, practice with small tasks first, iterate on prompts, and take notes on what gets you good outputs. AI also tends to ramble, so it helps to give strict guidelines for formatting and to specify what not to do. You can upload resource…

Digital PR is about to matter more than ever. Not because it’s fashionable, or because agencies have rebranded link building with a shinier label, but because the mechanics of search and discovery are changing. Brand mentions, earned media, and the wider PR ecosystem are now shaping how both search engines and large language models understand brands. That shift has serious implications for how SEO professionals should think about visibility, authority, and revenue. At the same time, informational search traffic is shrinking. Fewer people are clicking through long blog posts written to target top-of-funnel keywords. The commercial value in search is consolida…

Search is changing faster than ever – and 2026 may be the year it fully breaks from the past. Over the last year, AI has reshaped how people discover, decide, and convert, collapsing the traditional customer journey and cutting touchpoints in half. AI-powered assistants and large language models (LLMs) will handle roughly 25% of global search queries by 2026, per Gatner, replacing many traditional search interactions. We’re already seeing the effects. Traffic from LLMs is climbing at a hockey-stick pace, signaling a massive shift in how users find information. To stay competitive, marketers need to build strong content and experience flywheels, as ans…

Fair warning: This article may make some people who’ve been hyping AI visibility tools uncomfortable. After 18 years in the search industry, however, my professional integrity doesn’t allow me to stay quiet. I have zero agenda here. Many of the misconceptions discussed below actually benefit me, both as the co-founder of an AI visibility tool and as someone who offers GEO services. Over the past few months, many claims have been shared as facts that simply aren’t accurate. Let’s clear things up. 1. AI search didn’t kill Google search Quite the opposite. It doesn’t matter how many news sites publish clickbait headlines for traffic, how many VCs hype…

If you’re reading this, you’re likely an SEO aficionado like me. I’m a seasoned SEO with 10+ years of agency experience. Being on the agency side gave me deep SEO expertise, exposure to top industry talent, and experience working with some of the world’s most well-known brands. I did a bit of everything on the agency side — from technical SEO to content marketing to new business. Working at an agency is nothing like working in-house. After a long run on the agency side, I moved in-house for the first time. Here are seven things I’ve learned since making the switch. 1. Owning performance changes how SEO is evaluated On the agency side, when performance d…

Keywords in reviews are generally believed to help local rankings, although their impact is still actively debated within the local SEO community. Regardless of where the truth on ranking impact ultimately lands, keyword-rich reviews can still provide meaningful value for local SEO beyond pure rankings. Below are seven reasons why you should still encourage keyword-rich reviews. 1. Review justifications If your reviews consistently mention a keyword related to your business, the likelihood that your Profile will get a Review justification in search increases. This visibility can boost click-through rates. Higher engagement may lead to a secondary impro…

The rules of organic content are shifting from a “publish more” to a “prove more” mindset. Search results increasingly answer questions directly through AI summaries, shopping features, and other SERP integrations. Visibility alone doesn’t resolve buyer uncertainty. For ecommerce brands, organic visibility now requires recognition and trust amid the noise on the SERPs. The 2026 game is both simpler and more demanding. Invest in organic assets that: Reduce buyer uncertainty. Are machine-readable. Compound across multiple discovery surfaces. The forces shaping organic content’s ROI in 2026 Today’s search is defined by three forces changing how cont…

Being great at PPC isn’t just about launching campaigns and optimizing bids. It’s about making an impact, proving your value, and building a reputation that accelerates your career. Whether you’re an in-house marketer, agency professional, or freelancer, standing out in the PPC world requires technical excellence and strategic visibility. After working at several agencies before starting my own, I’ve seen firsthand what separates top-tier PPC professionals from the rest. Success in this industry isn’t just about knowing the platforms. It’s about positioning yourself as an indispensable expert. While this playbook is built around PPC, the principles …

AI has quickly risen to the top of the corporate agenda. Despite this, 95% of businesses struggle with adoption, MIT research found. Those failures are no longer hypothetical. They are already playing out in real time, across industries, and often in public. For companies exploring AI adoption, these examples highlight what not to do and why AI initiatives fail when systems are deployed without sufficient oversight. 1. Chatbot participates in insider trading, then lies about it In an experiment driven by the UK government’s Frontier AI Taskforce, ChatGPT placed illegal trades and then lied about it. Researchers prompted the AI bot to act as a trader f…

SEO isn’t for everyone. Some people run from its complexity and constant change. But for others, it’s an obsession – an ever-evolving puzzle that keeps us hooked. With Valentine’s Day coming up, let’s explore seven reasons why SEO isn’t just about algorithms and rankings – it’s a passion that keeps digital marketers coming back for more. 1. SEO is always changing In my 14 years of running an agency, SEO has evolved from a relatively simple effort to rank on Google to a discipline that drives brands to strengthen their foundations. Those of us who have been in the industry long enough remember the turbulence of the Panda and Penguin updates – two…

Most marketers know the abbreviation ABC – “always be closing.” In SEO, there’s an even more important one – ABT, or “always be testing.” The more you test your theories about what works for your users, the more you’ll learn new strategies to optimize and improve your site. And testing is always valuable, even if your tests aren’t always winners (and they definitely won’t all end up the way you predict). One of the most interesting tests I’ve ever run was actually a failure. Our testing team developed some new CTA button copy, backed by user testing and keyword research, that we hypothesized would improve conversion rate. After testing our new …

SEO is a fast-moving, marketing-centric industry that will always keep you on your toes. If you’re just getting started, it can be overwhelming without a guide. There are many facets and specializations in SEO that come later in a career – local, technical, content, digital PR, UX, ecommerce, media – the list goes on. However, that level of specialization isn’t something a junior professional needs to focus on right away. Much like a liberal arts degree or an apprenticeship, a newcomer to SEO should first develop a broad understanding of the entire discipline before choosing a specialty. This article covers several ways to build that foundational kn…

Writing quality content should be a key aspect of every SEO strategy. But when is your content considered good or high-quality? And does quality mean the same for your users as for Google? In this article, we’ll discuss creating content and how you can make sure it hits the mark. It will require some creative writing skills. But don’t worry, you don’t have to become the next big author! By focusing on the right things, you can create high-ranking quality content that your users will happily read. What is quality content? That is the million-dollar question. Knowing how to write good content helps you get more visitors, higher conversions, and lower bounce rates. Bu…

The other day, I was putting together my version of a Lumascape of answer engine optimization (AEO) tools — I’m kidding, my computer doesn’t have that kind of bandwidth. Instead of mapping every tool — which would be outdated in minutes — I’m focusing on the ones I actually use to grow clients’ AI search presence. This is a deliberately short list: four tools I rely on, plus three I’m testing before adding them to my team’s stack. 1. AI assistants (ChatGPT, Claude, Perplexity) Used thoughtfully, large language model (LLM) assistants are research and analysis tools in their own right. For AEO work specifically, they serve several distinct purposes: Com…

Even in 2025, as platforms like LinkedIn (not known for creativity) double down on video, many new clients coming to us still haven’t made it part of their organic strategy. So, why should you invest in video? Here are three key reasons: Increased SERP visibility: With a targeted strategy, YouTube videos have a higher chance of appearing prominently in the SERPs, enhancing brand visibility and driving organic traffic. Higher (and longer-lasting) engagement: Video content fosters deeper engagement, encouraging longer view times and generating sustained traffic over months or years. Multi-platform reach: Optimized videos could appear on both Google …

With marketing spending down and Google reporting higher earnings, we know that SEO is a tough sell. Below are seven proven methods to increase clients’ payments for SEO (and the value they receive). First, a word on value Before I provide solid ways to increase revenue, we need to discuss value and price. Humans are hard-wired to fear and avoid loss. Loss aversion is heavily linked with SEO because it’s the “pay now, might gain later” of the marketing world. So, as an offer, SEO is automatically less appealing than 99.9% of other marketing activities. Knowing this, SEOs need to understand value like the back of their hands. There are two co…

Looking to do more with your first-party data? Behavioral marketing offers a powerful, privacy-conscious way to deepen customer engagement and improve performance. This guide from Acoustic breaks down seven proven strategies to help you collect, activate, and apply behavioral insights across the funnel. Whether you’re refining B2B nurture journeys or scaling cross-channel personalization, these tactics can help you shift from guesswork to real-time relevance. You’ll learn: How to build a cohesive first-party data strategy Why behavioral signals are the key to closing visibility gaps How AI and machine learning unlock smarter targeting and content Why ret…

SEO has moved past shortcuts and quick wins. What drives results now isn’t just content — it’s content that earns attention, builds trust, and converts. Storytelling plays a direct role in that. Used well, it can improve engagement signals, strengthen relevance, and turn traffic into action. Here are seven storytelling techniques to apply in your business blog. 7 storytelling techniques that drive engagement and conversions Use these to shape how your content flows, from the opening hook to the final call to action. 1. Hook the reader T.S. Eliot put it simply: “If you start with a bang, you won’t end with a whimper.” Many modern authors recomme…

There’s a common assumption across the SEO industry that people no longer search for local services the way they once did. As tools like ChatGPT become more common starting points, that assumption often takes the form of keyword-style searches giving way to longer, more conversational prompts. To test it, we observed everyday users as they used ChatGPT to find local service providers, including healthcare and aesthetics practices. Participants were asked to begin their search on ChatGPT and behave as they normally would, whether that meant visiting websites, checking social profiles, or reading reviews. That observation was guided by a set of core question…

We’re all looking to improve our organic performance. We want the latest news, tips, and thought leadership to help push our website past the competition. That’s why we’re here! However, the less glamorous side of staying current in SEO is learning from others’ mistakes. This article looks at eight common mistakes you can easily avoid. 1. Treating organic traffic as the end goal It makes sense to use organic traffic as a key metric to measure SEO success. It’s one of the easiest to define. However, it’s not the reason your company employs you. Traffic doesn’t pay the bills. In reality, it costs money when you factor in hosting and tools. …

Search visibility no longer starts and ends with rankings. AI-driven search has changed where discovery happens — across Google, ChatGPT, Perplexity, and beyond. Generative engine optimization (GEO) is how brands adapt, shaping how they’re retrieved and represented inside those systems. Traditional SEO metrics miss a growing share of that visibility. Pages are now summarized, excerpted, and cited in environments where clicks are optional, and attribution is fragmented. When an AI-generated summary appears, users click traditional search results far less often — in one analysis, just 8% of the time. That creates a measurement gap. Assessing this gap is where G…

Detailed and specialized content that lives deeper within your website may be key to winning citations and brand visibility in Google’s AI Overviews, according to enterprise SEO platform BrightEdge. By the numbers. Based on a new analysis of millions of URLs cited by Google’s AI Overviews, BrightEdge found that: 82.5% of citations linked to deep content pages (two or more clicks away from the homepage) 0.5% of citations linked to homepages. 86% of citations appeared for only one keyword. Why we care. The homepage historically has been considered the most important page on a website, with primary category, product, or service pages not far behind (those …

Picture a chocolate company with an elaborate recipe, generations old. They ask an AI system to identify which ingredients they could remove to cut costs. The AI suggests one. They remove it. Sales hold steady. They ask again. The AI suggests another. This continues through four or five iterations until they’ve created the cheapest possible version of their product. Fantastic margins, terrible sales. When someone finally tastes it, the verdict is immediate: “This isn’t even chocolate anymore.” Aly Blawat, senior director of customer strategy at Blain’s Farm & Fleet, shared this story during a recent MarTech webinar to illustrate why 82% of marketing teams are fail…

Geotargeting is one of the most powerful tools in a PPC advertiser’s arsenal. Whether you’re running ads for a local business, an international ecommerce brand, or a luxury travel destination, targeting the right locations can significantly impact performance. While most advertisers understand the basics (i.e., choosing countries, cities, or setting a radius), many aren’t fully leveraging the more advanced geotargeting capabilities available in Google Ads today. The ability to target based on intent, real-time conditions, competitor locations, and hyperlocal precision can give campaigns a serious competitive edge. This article explores the full spectrum o…