SEO Tools and Resources

Google is adding new creator, video and measurement capabilities to Demand Gen campaigns as it pushes YouTube further into performance advertising as announced today at Google Marketing Live 2026. Driving the news. The company announced several new Demand Gen updates focused on creator partnerships, product discovery and cross-platform campaign optimization. Advertisers will soon be able to: Use multimodal video creation inside Asset Studio Promote creator partnership videos directly within campaign setup Upload Merchant Center product videos for dynamic distribution Extend Demand Gen campaigns into Google Maps inventory Google is also expand…

Google is rolling out major updates to Asset Studio aimed at helping advertisers generate creative assets faster using Gemini as announced today at Google Marketing Live 2026. Driving the news. Asset Studio will now support AI-powered generation across text, images and video using natural language prompts. According to Google, the platform can understand: Marketing briefs Brand guidelines Website content Campaign goals The system then generates creative assets across multiple themes and formats. Google is also integrating Gemini Omni, its multimodal model, into Asset Studio to support video creation workflows. Advertisers will additio…

Google is expanding its Universal Commerce Protocol (UCP) initiative with new checkout features, AI shopping integrations and support for additional industries as announced today at Google Marketing Live 2026. Driving the news. The company announced several new UCP-powered commerce capabilities designed to support what it calls the “agentic commerce era.” A key update is the expansion of Universal Cart, which allows shoppers to save products across retailers and complete purchases using Google Pay or retailer checkout experiences. Google says the experience will soon support brands including Nike, Sephora, Target, Walmart, Wayfair and Shopify merchants such as…

Google is introducing a new generation of Gemini-powered ad formats across AI Mode and Search designed to make ads feel more conversational, contextual and helpful as unveiled today at Google Marketing Live 2026. Driving the news. The company announced several new ad experiences for AI-powered Search, including Conversational Discovery ads, Highlighted Answers, AI-powered Shopping ads and Business Agent for Leads. The updates are part of Google’s broader push to integrate Gemini deeper into Search and advertising experiences. Conversational Discovery ads are designed to answer a person’s specific question directly inside AI Mode. For example, someone searching for…

On May 20th, 2026, the next major release of WordPress came out: WordPress 7.0. While previous releases focused on improving the block editor, this release takes it to a new level. It pushes the platform into the next phase of its roadmap with smarter workflows and a more app-like experience. So, let’s dive into what’s new and what features are interesting for you. Table of contents A modern admin experience Revisions are now more visual New blocks in the block editor Better responsive design controls Smarter pattern editing Connect to AI tools of your choice A new list filter for plugins Final thoughts A modern admin experience WordPress 7.0 introduces a…

The customer journey used to start on the SERP. But that’s no longer the case. By the time a buyer types a search query into Google, they usually already have a few potential brands in mind. They’ve: Seen the same product recommended across multiple Instagram Reels over the course of days or weeks. Read a Reddit thread where five strangers agreed the same tool was the best option. Watched peers recommend a specific service inside a Facebook group. Google has become the confirmation step, not the starting point. Nobody searches with a blank mind. Buyers arrive focused on confirming assumptions and gathering more specific information, not browsing for optio…

As the race to optimize content for AI consumption and citation continues, clients keep reaching out, confused about the web’s favorite genderless alien doodle, Reddit, and what it means for their near-term SEO and AI Overview strategy. Questions usually sound something like this: Should I be actively responding or posting about my brand on Reddit? If AI is trained on Reddit, should we be running paid ads on Reddit? Our CEO wants us to create a subreddit for each of our product lines. What do we do? Why is Google’s AI Overview citing a Reddit thread that calls my product slow and difficult? The problem is that people often lump together three distinc…

For a long time, SEO reporting revolved around dashboards. When a meeting was on your schedule, you’d spend your day preparing by exporting data from Google Search Console, cleaning it in spreadsheets, and layering charts into Data Studio. Now, AI coding agents are changing that workflow. Instead of the manual work that would previously take hours, you can use tools like Claude Code to surface customized data with polished visuals in just minutes. Here’s how to turn Google Search Console data into custom reports and speed up your reporting workflow. What Claude Code can do with GSC data Claude Code isn’t the same as using Claude in a browser tab. The sta…

AI offers a conversational experience. We use LLMs through chatbots. But no one has yet looked at how citations and mentions evolve in a conversation. I analyzed data from the Semrush AI Visibility Toolkit to review 20 buyer journeys across four different verticals to compare high vs. low reasoning for ChatGPT5.2. View embedded content In this analysis: Why high reasoning cites a nearly different web (only 25.6% domain overlap with minimal) and which source types gain or lose ground. Why TOFU content has a payoff again: Grands cited at the Problem stage are more likely to persist all the way to Selection under high reasoning, and never under minimal. …

The question I get asked most in 2026 is: How do we measure this? How do we measure whether our brand is showing up in ChatGPT? How do we measure whether Perplexity is recommending us? How do we measure whether the work we did last quarter on grounding for AI Mode moved the needle? Nobody has solved this. Anyone selling you a clean dashboard for tracking presence in grounding, visibility in display, or action at won across search, assistive, and agent simultaneously is selling you a snapshot view that amounts to a bad best guess. The standard advice is “track these queries that we think people might ask,” or “track these queries that are a best-g…

Google unveiled the biggest change to its search box in 25 years. It is calling the new search box the “Intelligent Search box.” The new search box aims to bring easier access to the AI search features in Google Search to Google’s users. And yes, this is all powered by the latest Gemini release, Gemini 3.5 Flash. What it looks like. Google redesigned this search box to give searchers more space to ask longer, deeper queries. The search box will continue to expand as the user enters the query or prompt. There is an AI-powered suggestion that Google’s Head of Search, Liz Reid, said “goes beyond autocomplete.” Plus, you can search with text, images, files, vi…

Google announced its latest and greatest AI model, Gemini 3.5 Flash today at Google I/O. Google’s head of Search, Liz Reid, said Gemini 3.5 Flash is Google’s “newest Flash model delivering sustained frontier performance for agents and coding.” She added that is now being used to power AI Mode globally. Gemini 3.5 Flash. Not only is Gemini 3.5 Flash powering AI Mode in Google Search, but it is also powering the Gemini app, for all users, not just paid users. For developers, 3.5 Flash is now live in Google Antigravity, Gemini API for Google AI Studio and Android Studio and for enterprise users for Enterprise Agent Platform and Gemini Enterprise. Koray Kavukcuogl…

Google also announced new search agents, including information agents and new agentic capabilities within Google Search. The information agent will continue to scan the web to find and monitor changes to your tasks and help you along your tasks journey. “We’re entering the era of Search agents, where you can easily create, customize and manage multiple Al agents for your many tasks, right in Search,” Liz Reid, the head of Google Search said. Information agents. The information agents will help you stay on top of your questions and tasks. Google said the agent will “intelligently look across everything on the web, like blogs, news sites and social posts, plus our…

Google is now letting searchers build their own apps directly into Google Search. This enables searchers to set up a search feature that delivers the information they need, in the format they want, from the sources they want. Liz Reid, the head of Google Search, announced at Google I/O, “Search can build the ideal response, in the right format for your question – completely on the fly. So you can get custom generative Ul, including visual tools and simulations, tailored precisely to your needs.” Examples. Here are a few examples of what you can code yourself into Google Search: (1) Whether you want to wrap your mind around astrophysics or visualize how your …

New data from the recent Storyblok Global Speed-to-Market Benchmark Report reveals the biggest causes and costs of slow go-to-market (GTM) delivery today — with tech limitations at the center of the problem. The world has shifted gears in recent years, and the pace of change has accelerated beyond anything we’ve experienced before. Rapid advances in AI and technology, combined with the constant emergence of new digital channels and trends, have transformed GTM delivery. Customer and organizational expectations are clear: deliver great work fast or lose out. The problem is that while speed-to-market expectations are skyrocketing, only 22.5% of teams say they c…

Ask any paid media manager how their Monday morning starts, and you’ll hear some version of the same story. Google Ads. Meta. LinkedIn. TikTok. Reddit. Pull the numbers, drop them into a spreadsheet, make them tell a coherent story, and send the report to your client or boss by 10 a.m. Somewhere in there, figure out what worked last week and why. It’s a terrible use of a Monday morning. I’ve been in performance marketing long enough to remember when “multi-channel” meant running Google Ads and maybe a Facebook campaign on the side. That was already hard enough to reconcile. Now you’re dealing with 10 or 11 networks, each with its own attribution logic, campaig…

AI search doesn’t just translate or localize results. It decides which sources, institutions, and versions of reality get surfaced in the first place. Catalonia offers a useful stress test for that system. Two languages share the same geography, which makes retrieval patterns easier to spot. When the same queries are run in Catalan and Spanish across Google AI Overviews and ChatGPT, the differences go far beyond wording — and reveal broader problems that extend well beyond multilingual regions. Catalonia as a stress test for AI search Did you know that if you search for Tradicions de Sant Jordi — Saint George’s Traditions, written in Catalan — Google Trans…

AI adoption appears to be diverging between professional and consumer audiences, according to Rand Fishkin’s new analysis of Datos desktop-panel data and SparkToro audience comparisons. The data highlights a sharp divide in how people talk about AI use: broader consumer adoption may be slowing, while professional and B2B audiences appear far more likely to use tools like Claude, ChatGPT, and Gemini. Why we care. There’s no one-size-fits-all AI strategy. Your audience may behave very differently from broader AI trends, so you need to understand whether your audience is actually using these tools — and which ones. ChatGPT desktop growth slowed. Fishkin, SparkTor…

Conversion signals are disappearing from your marketing data, and it’s probably costing your business money. Ad blockers, aggressive privacy laws, cookie deprecation, and a host of other converging factors have combined to mask significant conversion data, costing businesses up to $203 million in revenue annually, according to one Deloitte study. For most brands, the path from discovery to purchase is no longer clear. This signal decay is more than an annoying data quirk. Left unchecked, it can make it harder for new customers to discover your brand. Most marketers don’t realize they’re making decisions based on incomplete data. Instead, they see top-of…

Google released the May 2026 core update today, the company announced. This is Google’s second core update of 2026. It follows the March 2026 core update, and then the March 2026 spam update and the February 2026 Discover update. What Google is saying. Google updated its Search Status Dashboard to state: Released the May 2026 core update. The rollout may take up to 2 weeks to complete. Google posted on LinkedIn saying: This is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites. The rollout may take up to 2 weeks to complete. About core updates. Core updates roll out several times each ye…