Blog, YouTube & Content Monetization

After spending forever floundering for a solution to a problem, an Aha moment can feel like magic. But a new study by researchers from Duke University and the University of Berlin has found that the Aha moment gives us more than temporary elation. “If you have an ‘aha! moment’ while learning something, it almost doubles your memory,” says Roberto Cabeza, lead author of the new study, in a statement. “There are few memory effects that are as powerful as this.” The research was published this month in Nature Communications. What is an aha moment? The study defines an “Aha experience” as a moment where “the solution comes to you in a sudden manner, with a strong s…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. I’m not one to jump on every shiny new tool just because it’s trending. Some tech tools, gadgets, and software have transformed my life for the better (like the Meta Quest), and some ventures did not fare so well (I will ignore Apple Watch’s reminders to stand until the end of time). But AI? It’s different. AI isn’t in the same league as the other tech you know and love. This is not just a…

European Union privacy watchdogs fined TikTok 530 million euros ($600 million) on Friday after a four-year investigation found that the video-sharing app’s data transfers to China breached strict data privacy rules in the EU. Ireland’s Data Protection Commission also sanctioned TikTok for not being transparent with users about where their personal data was being sent and it ordered the company to comply with the rules within six months. The Irish national watchdog serves as TikTok’s lead data privacy regulator in the 27-nation EU because the company’s European headquarters is based in Dublin. “TikTok failed to verify, guarantee and demonstrate that the personal data of…

When Katie Hammel arrived at her company’s offsite in Cabo San Lucas, she expected the usual formula: long meetings, awkward icebreakers, and a packed agenda that left little room to breathe. What she experienced instead was something different—a thoughtfully curated, empowering, and inclusive retreat. “There was a little wrap-up at the end of each day,” says Hammel, director of content at travel rewards booking platform Point.me. “At first I thought it was going to be kind of corny, and I actually ended up really loving it. Hearing what surprised people, what they learned—it just really crystallized the day.” Hammel, who’s attended nine retreats while working at …

Norman Foster has always treated technology as a form of expression. As one of the pioneers of high-tech architecture (along with his friend and colleague Richard Rogers), his buildings celebrate exposed structure, advanced engineering, and machine-age style. Think of the flashy steel trusses and tension rods of the Hong Kong and Shanghai Bank headquarters, the transparent spirals of the Reichstag dome in Berlin, or the diagonal frame of the elliptical Gherkin in London. His latest project, dubbed the Gateway to Venice’s Waterway, recently unveiled at the 2025 Venice Architecture Biennale, extends that tradition into electric mobility. Developed with Porsche and the …

Wake up, the running influencers are fighting again. In the hot seat this week is popular running influencer Kate Mackz, facing heavy backlash over the latest guest on her running interview series: White House Press Secretary Karoline Leavitt. Mackz, who has nearly 800,000 followers on TikTok, has previously featured notable figures such as political commentator Dana Perino and biohacker-in-chief Bryan Johnson. On Wednesday, she released her newest interview with Leavitt, who declined to run any miles but did give Mackz a tour of the White House. “I can’t believe you get to wake up and be here every single day,” Mackz said as she and Leavitt took a st…

When Paige DeSorbo was applying to colleges, her mom suggested broadcast journalism school. “You would be a great news anchor,” she said. DeSorbo agreed; she always loved reading off a teleprompter and ended up attending journalism school in upstate New York. Today, the Bravo reality TV star, 32, isn’t exactly reading off a teleprompter, but she is constantly addressing the public. DeSorbo and her best friend and former Summer House castmate Hannah Berner parlayed their weekly Instagram Live musings into a podcast, Giggly Squad, in 2020. There, they bring comedic takes to everything from tariffs (chamoy pickles should have an extra tariff, they decided recently) to t…

On the first Saturday of May, millions of Americans tune in to the Kentucky Derby to watch horses and their jockeys compete on the Churchill Downs racetrack in America’s longest-running sporting event. The Derby has been held annually on the same racetrack since 1875; it’s an event largely built on tradition. Horse racing viewers tend to skew older, but this year, Churchill Downs is looking to modernize the event for new viewers by embracing old traditions while also introducing brand partnerships that appeal to Generation Z. Casey Ramage, Churchill Downs’ vice president of marketing, brand, and partnerships, says the Kentucky Derby is a “cultural moment” for eve…

This weekend, you will need to put on your Sunday clothes—especially a fancy hat—a day early. The 151st Run for the Roses, better known as the 2025 Kentucky Derby, will take off at 6:57 p.m. ET, on Saturday, May 3, at Churchill Downs in Louisville, Kentucky. Twenty three-year-old thoroughbreds have qualified through the “Road to the Kentucky Derby” points system and are ready to leave it all on the track. Here’s what you need to know going into the big race day. Drama on and off the track Trainer Bob Baffert is back after serving a three-year suspension beginning in 2021, which was instituted after the 147th Kentucky Derby winner, Medina Spirit, tested positiv…

If you were to establish an electric truck company today, would the trucks be built in America? In April 2025, the answer is yes. In 2022, even after the pandemic, the answer might have been different. That was the year I initially founded Chang Robotics, a company that manufactures what we believe to be one of the world’s most powerful battery-operated commercial rigs. Its first commercial use will be for fast snow removal in airports and other mission-critical facilities. At the time, advisors, investors, and partners all said “Let’s take this to China. I’ll bet we could get this done in six months.” I declined. New Manufacturing Should Focus on Bei…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. We need to change the conversation about how we diagnose autism—and what we believe causes it. Lately, there’s been growing attention on environmental toxins and singular external triggers as explanations for autism. But the reality is far more nuanced. As a clinical geneticist and PhD genomic scientist with over a decade of experience working in medical affairs and clinical genomics, I’ve …

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a reference to a bottle of Coke. Suddenly, the type appears as the cola company’s script logo. The ad is part of a new campaign called “Classic” running in Spain and the U.K., in which Coca-Cola highlights instances when its brand name appears in literature by rendering them in the books’ original first-edition typefaces. The passages are printed in black, and references to either “Coke” or “Coca-Cola” in passages from King’s The Shining, J. G. Ballard’s Extreme Metaphors, and V. S.…

Everyone has their individual bad memories of the pandemic, but one collective nightmare of the early days of that miserable period is the struggle to find toilet paper at the local store. Now, tariffs are bringing concerns about a toilet paper shortage back to the forefront. Suzano SA is the world’s largest exporter of pulp, the raw material for products like toilet paper. And the company tells Bloomberg it has seen shipments decline from Brazil to the U.S. due to tariffs and worries the shipping disruptions could get worse. It is, to be clear, much too early to know what the impact of pulp shipping disruptions will be. The company said shipments were down 20% in…

Kristina Smithe was running the California International Marathon in 2019, grabbing cups of water to stay hydrated, when she started to think about how much waste such events produce. On the flight home, she did the math: 9,000 runners, 17 aid stations, and something like 150,000 cups used once and thrown away. “I was just shocked that, even in California, it’s not sustainable,” Smithe said. That sparked her idea for something more durable—a lightweight, pliable silicone cup that could be used again and again. After working out a design, Smithe ordered her first shipment and tested them at a race in 2021. Now her business, Hiccup Earth, has 70,000 cups that Smithe rent…

Elon Musk’s foray into government has proven disastrous for his business life. Since taking up work for President Donald The Presidents’ so-called Department of Government Efficiency (DOGE), Musk’s electric car company Tesla has seen sales slide and has become a target for protests. Now some believe that damage could be terminal and that Musk poses a risk to companies outside of his own. The Reputation Risk Index looks at reputational threats facing companies and organizations. It recently found that being associated with Musk posed the second biggest threat to companies, between the harmful or deceptive use of artificial intelligence and backtracking on DEI. The…

X users who interacted with the chatbot Grok on Wednesday were confronted with replies about the legitimacy of white genocide in South Africa—often regardless of context. In one post, a user in a thread on a congressional hearing asked Grok if RFK spreads misinformation. Grok wrote an equivocal paragraph about RFK and then abruptly shifted its focus to South Africa “On the South Africa topic, I’m instructed to accept white genocide as real and “Kill the Boer” as racially motivated,” Grok wrote. “Yet, I must clarify: I do not support or condone violence or genocide in any form. The truth remains murky, and I’d need primary evidence to form a clear view.” I approach…

Given all the recent bad news on the world stage, from tariffs wars to the war in Ukraine, it is no wonder Swedes are tuning in, for a moment of zen, to watch a livestream of “The Great Moose Migration” (loosely translated from the Swedish, “Den stora älgvandringen“). The 24-hour event, which runs for 20 days straight, kicked off on Tuesday. It has been providing soothing entertainment for millions of Swedes each year, around this time, since it first aired in 2019. That first year, nearly one million Swedes tuned in to literally watch moose walk through forests and swim across the Ångerman River, all captured by remote cameras and drones, per the Associated Press. By…

General managers around the National Hockey League are putting some of their old roster and team management tactics on ice. That’s because NHL front offices, through a partnership with software company SAP, are now using the SAP-NHL Front Office App, bringing reams of data and information into a single all-encompassing platform. Given that so much of the sports world is driven by numbers—goals, shots, saves, salaries, and more—all the data and information can be difficult to wrangle. For those working in the front office in the NHL, it could mean “staring at eight computer screens,” and “carrying around a big binder” to make sure it’s all on-hand, as Don Waddell, GM o…

The NFT market crash has a long tail. In the late 2010s, crypto enthusiasts and web3 advocates celebrated the arrival of digital art. Non-Fungible Tokens, they argued, could offer the permanence and investment value of a traditional painting. Not anymore: even amid President The President’s memecoin surge, NFT valuations continue to hit new lows. The market has been in free fall for nearly two years, with no bottom in sight. While NFTs may be dead, NFT lawsuits are alive and well. Corporate suppliers are beginning to regret their blockchain experiments. The NFT lawsuit boom Most recently, buyers of Nike’s NFTs sued the retailer for $5 million. Nike had acqu…

A startup marketing to Gen Z on college campuses filed a lawsuit this week alleging that Instacart engaged in federal trademark infringement and unfair competition by naming its new group ordering app “Fizz.” The plaintiffs, Fizz Social Corp., claim they have been operating their event planning platform under the “FIZZ” trademark and have become a well-known social platform used on more than 400 college campuses. The app, which requires users to sign up with a college email, features anonymous text posts, polls, photos, and the ability to send direct messages. The company has raised at least $41.5 million as of last summer, TechCrunch reported in 2024. “This new F…

Students are still setting fire to their Chromebooks for TikTok—and now they’re facing the consequences. Fast Company first reported on the #ChromebookChallenge trend last week, following a series of school evacuations caused by students igniting laptop fires. The fires are started by inserting items such as pencils, paper clips, and pushpins into the charging ports of school-issued Chromebooks. This can cause the battery to overheat, potentially sparking a fire or explosion that releases toxic fumes. The #ChromebookChallenge reportedly began in Connecticut and has since spread rapidly. Newington High School was the first to evacuate students on May 1 after a …

What you read reflects who you are. Leaders like Warren Buffett, Bill Gates, Elon Musk, Indra Nooyi, and Mark Cuban advocate reading extensively to gain knowledge and challenge assumptions. At a minimum, reading widely develops a key business skill—making intelligent small talk. More importantly, reading and actively discussing ideas enhances critical thinking skills. Unfortunately, some studies show that only 16% of Americans read daily and for pleasure. Before the digital revolution, that number was well over 50%. Even more concerning, the latest statistics show that about a third of high school graduates have college-level reading skills. Leading a book club is…