Blog, YouTube & Content Monetization

Americans have developed a near-insatiable craving for protein. That’s led large food manufacturers like PepsiCo to come up with new formulas that prominently feature the popular macronutrient. On Thursday, PepsiCo became the latest to make a more aggressive protein pitch to consumers. The soda and snacking giant unveiled a Starbucks coffee protein drink, a reformulated line of Muscle Milk protein shakes, and new Propel flavored waters that combines whey protein, fiber, and electrolytes to better align the beverage giant’s portfolio with the trend. Citing data from the food industry-funded International Food Information Council (IFIC), PepsiCo says 71% of America…

Every working parent has that one thing keeping them from completely losing it. Some have the Mary Poppins-like nanny who knows exactly when to show up with wet wipes and organic muffins. Others swear by meal kits, color-coded Google calendars, or chore charts their family actually follows (unicorn families, basically). For me? It’s a group text. Not glamorous, not particularly organized, but it’s my lifeline. This is where playdates get arranged, last-minute pickup emergencies get solved, and critical intel on the latest stomach bug gets dropped. It’s also where I can admit, “I fed my kids popcorn and blueberries for dinner,” and instead of side-eye, I get heart …

You’ve probably heard AI is coming for many of our jobs. But how would you feel about getting a medical diagnosis from an AI doctor? Would you trust a verdict delivered by an AI judge? A new study of 10,000 people in 20 countries, including the United States, India, Saudi Arabia, Japan, and China, found when it comes to artificial intelligence replacing human jobs, people are most concerned about AI replacing doctors and judges, and least concerned about AI replacing journalists. The findings, published in American Psychologist by the Max Planck Institute for Human Development, focused on the study participants’ attitudes to AI taking over six occupations: doctors…

A woman paid a witch on Etsy for a love spell. Instead of following through, the witch found the man online and sent him screenshots of the conversation. Now, people are calling it a WIPPA violation. “Guys the Etsy witch told on me,” @andtheg4gis cried in a TikTok posted on Monday. “I said the guy’s name, his birthday and stuff, and she literally DM’d him on Instagram and exposed me.” The video has since been viewed 2.4 million times and spread across other social media platforms. “Imagine getting a “hey girly” text from a witch,” one person commented. Many in the comments are calling for the TikTok user to drop the name of the Etsy seller, just so they know who …

It’s 7:45 a.m. in the office. Someone bounces in, already back from the gym, already through their emails. Cheerfully asks if everyone’s “okay” because it’s so quiet and people seem a bit tired. Around the office, people clutch coffee like a life raft, waiting for their brains to come online and cursing the 8 a.m. meeting. And the cheerful colleague. But at least they got in early enough to find parking and grab coffee before it ran out—this time. Now: which person are you? The early riser, or the one watching them, wondering why you can never feel that awake at this hour no matter how hard you try? Those clutching their strong brews are probably not just tire…

Oceans cover about 70% of the Earth’s surface, yet the ocean floor remains largely untouched by humans. But perhaps not for long. A Canadian-based firm called the Metals Co. (TMC) recently announced plans to ask the The President administration to allow it to mine the deep seabed for valuable critical metals in the Pacific Ocean. President Donald The President is reportedly considering an executive order that would speed up permitting for deep-sea mining, which has prompted outrage from other countries. While some small and exploratory deep-sea mining operations already exist, the practice has yet to happen on a large commercial scale, partly due to fears that it cou…

Fans of Big Lots who were devastated when the embattled retailer filed for bankruptcy last year will be happy to learn that more than 200 locations are expected to reopen by summer. The discount chain, which had initially been expected to close every store, struck a deal in December with Variety Wholesalers, parent company of Roses and other bargain shopping chains, which agreed to take over hundreds of leases and operate the stores under the Big Lots brand. Here’s what you need to know: When are the Big Lots store reopening? The stores are having their soft openings in four “waves,” with the first wave of nine stores having already opened earlier this month, a…

The buzz in Silicon Valley around AI agents has many asking: What’s real and what’s hype? Box’s cofounder and CEO, Aaron Levie, helps decipher between fact and fiction, breaking down the fast-paced evolution of agents and their impact on the future of enterprise AI. Plus, Levie unpacks how AI is really being adopted in the workplace and what it takes to legitimately build an AI-first organization. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business leaders navigating r…

An often-overlooked competitive advantage in business isn’t your technology stack, market share, or even your talent pipeline—it’s your leadership team’s customer obsession. As someone who recently merged marketing, customer success, and renewals under one umbrella, I’ve experienced how customer obsession can transform an organization. However, from the C-suite to entry-level roles, we’re all navigating complex responsibilities, deadlines and metrics. These competing priorities make it easy to lose sight of what truly matters to the business: the customers who make our work possible. By putting customers at the heart of every decision, regardless of the role, y…

Let’s be clear: We shouldn’t expect kids to be experts in financial literacy. As much as they love YouTube, I doubt many spend their time watching videos of Warren Buffett. However, the oldest members of this Gen Alpha group will become adult consumers soon enough, and between the way they approach money and their perception of spending, two things are quite clear. The first is that regardless of their industry, companies will be put to the test by this generation. The second is that Gen Alpha may have a rude awakening when faced with the harsh realities of life. We’ve done several studies on Gen Alpha, with the most recent focusing on their thoughts and interacti…

A few years ago, I received some news I’d been longing to hear: The first book I’d ever written received an offer from a publisher. My childhood dream of becoming an author looked set to become a reality. It was six o’clock in the evening—the ideal time for a celebratory drink with my colleagues. But I didn’t tell anyone the news. I thought my excitement would be seen as bragging. So I kept my mouth shut. If only I’d known about the concept of Mitfreude: a German term for the vicarious joy people can feel at another’s happiness. According to recent research, we are needlessly cautious about sharing good news, because we fear it will provoke boredom, irritation, o…

Being the great-grandson of the French artist Henri Matisse can be complicated. Alex Matisse grew up in the Northeastern United States, and being a Matisse meant being immersed in art. It’s what his family talked about at the dinner table; the walls of his home were full of paintings usually seen only in museums. By the time he was in elementary school, Alex could recite his great-grandfather’s most notable works, like La Danse and the Nu Bleu series. Like many of the Matisse children, Alex had artistic inclinations. Throughout his school years, he thrived in art classes, and in fourth grade he fell in love with pottery in an after-school program. But when Alex be…

Prioritizing growth to sell is a perfectly reasonable business strategy. Being acquired by a larger group at some point (like Poppi’s recent sale to PepsiCo) makes sense for many—to generate cash flow for expansion, take a shortcut to economies of scale or market penetration, or just cash in for early retirement. But not for me. Early on in my business journey at Bulletproof, we considered a buyout from a renowned global comms agency. But when they starting asking for growth projections and questioning whether we could achieve them, we walked away. We went on to smash those projections within three years—that’s when I truly started to realize we would be better off in…

In the wake of a January Chapter 11 bankruptcy filing from Saks Global, owner of Saks Fifth Avenue and Neiman Marcus, the luxury retailer has begun to close a number of stores across its portfolio of brands. Last month, for instance, the company announced the shuttering of many of its outlet stores. But now, the Saks Global has announced the closure of some of its high-end department stores, for which the company is famous. Here’s what you need to know. What’s happened? According to a court document filed this week with the U.S. Bankruptcy Court for the Southern District of Texas, Houston Division, Saks Global has decided to close nine of its luxury department …

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. In a world with a constant information deluge and a labyrinth of disinformation to continually navigate through, people are exhausted. What is true? Who is honest? Who and what can I believe? Who can I trust to lead in a way where I know they understand what I need? Will anyone do what is best for me? It is no wonder that people are frustrated with those in charge—everywhere. Politic…

Oscar-winning actors Michael Caine and Matthew McConaughey have made deals with voice-cloning company ElevenLabs that will allow its artificial intelligence technology to replicate their voices. Caine said in a statement that ElevenLabs is “using innovation not to replace humanity, but to celebrate it.” “It’s not about replacing voices; it’s about amplifying them, opening doors for new storytellers everywhere,” said the 92-year-old British actor in a written statement. McConaughey also said he is investing in the New York-based startup and has had a relationship with it for several years. Financial terms of the deals were not disclosed. McConaughey said the de…

We’ve all heard the familiar directive: “We’re going through another reorganization and will be cutting 20% of headcount, but priorities remain the same and, in fact, may expand.” Meanwhile, you’re being told to “just make it work” without offering additional resources, guidance, or support. This conversation, unfortunately, isn’t unique. It represents the silent crisis engulfing middle management across America. Middle managers—who oversee 90% of the U.S. workforce—are facing unprecedented challenges in 2025. Recent KPMG data reveals nearly one-third are actively disengaged, while 62% report unsustainable stress levels as they struggle with expanded responsibilit…

e.l.f. Beauty (NYSE:ELF) announced on Wednesday that it has signed a definitive agreement to acquire rhode, the beauty brand founded by Hailey Rhode Bieber, alongside its Q4 earnings for the fiscal quarter ending March 2025. (Shares of ELF closed down over 1% Wednesday afternoon, before the news was announced.) “e.l.f. Beauty found a like-minded disruptor in rhode,” said e.l.f. chairman and CEO Tarang Amin. “rhode further diversifies our portfolio with a fast-growing brand that makes the best of prestige accessible.” According to a press release sent to Fast Company, the deal is built on “both brands’ shared focus on disruption and product innovation, setting the …

Pharrell Williams has high hopes for the Met Gala, the first to focus exclusively on Black designers, and the first in more than 20 years to have a menswear theme. “I want it to feel like the most epic night of power, a reflection of Black resiliency in a world that continues to be colonized, by which I mean policies and legislation that are nothing short of that,” he recently told Vogue. “It’s our turn.” Indeed. And welcome to the first Monday in May. How to watch the 2025 Met Gala Vogue will livestream the gala starting at 6 p.m. Eastern on Vogue.com, its YouTube channel and across its other digital platforms. Teyana Taylor, La La Anthony and Ego Nwodim will h…

What is “happiness”—and who gets to be happy? Since 2012, the World Happiness Report has measured and compared data from 167 countries. The United States currently ranks 24th, between the U.K. and Belize—its lowest position since the report was first issued. But the 2025 edition, released on March 20, the U.N.’s annual “International Day of Happiness,” starts off not with numbers, but with Shakespeare. “In this year’s issue, we focus on the impact of caring and sharing on people’s happiness,” the authors explain. “Like ‘mercy’ in Shakespeare’s Merchant of Venice, caring is ‘twice-blessed’—it blesses those who give and those who receive.” Shakespeare’s plays of…

A computer science student is behind a new AI tool designed to track down Redditors showing signs of radicalization and deploy bots to “deradicalize” them through conversation. First reported by 404 Media, PrismX was built by Sairaj Balaji, a computer science student at SRMIST in Chennai, India. The tool works by analyzing posts for specific keywords and patterns associated with extreme views, giving those users a “radical score.” High scorers are then targeted by AI bots programmed to attempt deradicalization through engaging the user in conversation. According to the federal government, the primary terror threat to the U.S. now is individuals radicalized to vi…

Influencers get a lot of stick these days. The latest thing they’re being blamed for: shark attacks. Scientists have noted a recent rise in shark attacks, and according to new research published in the journal Frontiers in Conservation Science, of the 74 recorded bites in the seas around French Polynesia, 5% were assessed as acts of self-defense. Professor Eric Clua of PSL University in France, who led the research, holds social media responsible. “I don’t encourage, as many influencers do on social networks, [people] to cling to a shark’s dorsal fin or stroke it, under the pretext of proving that they are harmless,” Clua told The Times. “The sharks here feel …

Enthusiasm peaks in the early days of a new job. New hires are creative, motivated, and often, a fresh dose of optimism compared to their more tenured teammates. Yet, in a matter of weeks, that initial enthusiasm plunges by an average of 22%. The innovation and discretionary effort that comes with new-hire enthusiasm are a strategic advantage for any organization. But to be impactful, new-hire energy must last beyond the first few weeks. Here are four tips to preserve that early days’ enthusiasm: 1. Give Context, Not Just Content Too often, new teammates find out “how it works here” through pushback, sideways glances, and a slap on the wrist over …