Blog, YouTube & Content Monetization

Early in my career, I learned a valuable lesson that has stayed front and center. I was working for a company struggling to meet its marks. We were doing fine, but not knocking it out of the park. I walked into a quarterly business review, confident in our marketing metrics. We were hitting or surpassing every KPI, and I presented our achievements with pride. My CEO made a statement that stopped me in my tracks: “Marketing success means nothing unless the company as a whole is winning.” That moment was a turning point. In our focus on metrics, it’s easy to overlook what really matters. It’s a lesson I was grateful to learn early and one I believe every leader should embr…

The battle for Warner Brothers Discovery got hotter this week as Paramount launched a hostile bid of $108.4 billion for the company, topping Netflix’s agreement last week to pay nearly $83 billion for the company’s streaming and studio assets. It’s the largest M&A deal of 2025 and rightfully will receive tough scrutiny in the U.S. and Europe. The ultimate price for Warner Brothers Discovery will certainly factor heavily into who wins the fight, especially with investors, and there could be additional bidders and proposals. For sure, an acquisition by Netflix of one of the oldest Hollywood studios, Warner Brothers, and its HBO Max streaming service would have…

As we enter the 2025 home stretch, Bitcoin is once again down, and dipped below $90,000 on Thursday, following the Federal Reserve’s highly anticipated interest rate cut by 25 basis points on December 10. So why are the markets up, but crypto is taking a hit? Why Bitcoin is faltering One reason for Bitcoin’s drop after the rate cut is that traders had already fully priced in the cut ahead of the Fed’s announcement. “Unlike stocks, bitcoin is already in a bear market, where bad news gets accentuated and good news ignored,” Michael Terpin, author of Bitcoin Supercycle, told Fast Company. “Since the 25 basis point cut was already built in, bitcoin traders – p…

Walt Disney and OpenAI make for very odd bedfellows: The former is one of the most-recognized brands among children under the age of 18. The near-$200 billion company’s value has been derived from more than a century of aggressive safeguarding of its intellectual property and keeping the magic alive among innocent children. OpenAI, which celebrated its first decade of existence this week, is best known for upending creativity, the economy, and society with its flagship product, ChatGPT. And in the last two months, it has said it wants to get to a place where its adult users can use its tech to create erotica. So what the hell should we make of a just-announced deal betw…

Mickey Mouse, welcome to the AI era. Fans will soon be able to create short-form generative AI videos featuring more than 200 Disney, Marvel, Pixar, and Star Wars characters thanks to a three-year agreement that The Walt Disney Co. inked Thursday with OpenAI. In addition to a $1 billion equity investment in the tech company, Disney will become the first major content licensing partner on OpenAI’s Sora app. The new collaboration offers an opportunity for Disney to “extend the reach of our storytelling” through AI, Bob Iger, Disney’s CEO, said in a statement. “Bringing together Disney’s iconic stories and characters with OpenAI’s groundbreaking technology puts imagi…

Last week, Netflix announced it was buying Warner Bros. in a massive $82.7 billion deal. The streaming giant’s acquisition will set Netflix, which already leads the streaming wars, even further apart from competitors, as it will also add HBO, a Warner subsidiary. But while the deal will further cement Netflix’s domination, questions are swirling around how it will impact viewers, as well as the talent platforms rely on. Streaming platforms have recently undergone consolidation, creating three mega-platforms. According to a Forbes survey, Netflix is the most popular streaming service in America with 55% of Americans saying they use it, followed by Amazon Prime (51%), and…

If budgeting spreadsheets and lofty financial goals leave you stressed rather than inspired, consider another New Year’s ritual: an end-of-year money audit. The word “audit” might not sound all that fun. But just like an accountant, it’s helpful to approach your money behavior as neutral and impersonal as possible. “At the end of every year, people tend to jump straight into resolutions: cutting spending, tightening budgets, and promising themselves they’ll ‘finally get disciplined’ in the new year,” Jack Howard, Head of Money Wellness at Ally Bank, told Fast Company. “But I think the most meaningful financial reset starts somewhere much quieter: with your em…

Cryptocurrency mogul Do Kwon is scheduled to be sentenced Thursday for misleading investors who lost billions when his company’s crypto ecosystem collapsed in 2022. Kwon, known by some as “the cryptocurrency king,” pleaded guilty in Manhattan federal court in August to fraud charges stemming from Terraform Labs’ $40 billion crash. The company had touted its TerraUSD as a reliable “stablecoin”—a kind of currency typically pegged to stable assets to prevent drastic fluctuations in prices. But prosecutors say it was all an illusion that came crumbling down, devastating investors and triggering “a cascade of crises that swept through cryptocurrency markets.” Kwon,…

The heirs of an 83-year-old Connecticut woman are suing ChatGPT maker OpenAI and its business partner Microsoft for wrongful death, alleging that the artificial intelligence chatbot intensified her son’s “paranoid delusions” and helped direct them at his mother before he killed her. Police said Stein-Erik Soelberg, 56, a former tech industry worker, fatally beat and strangled his mother, Suzanne Adams, and killed himself in early August at the home where they both lived in Greenwich, Connecticut. The lawsuit filed by Adams’ estate on Thursday in California Superior Court in San Francisco alleges OpenAI “designed and distributed a defective product that validated a user’…

We were promised empathy in a box: a tireless digital companion that listens without judgment, available 24/7, and never sends a bill. The idea of AI as a psychologist or therapist has surged alongside mental health demand, with apps, chatbots, and “empathetic AI” platforms now claiming to offer everything from stress counseling to trauma recovery. It’s an appealing story. But it’s also a deeply dangerous one. Recent experiments with “AI therapists” reveal what happens when algorithms learn to mimic empathy but not understand it. The consequences range from the absurd to the tragic, and they tell us something profound about the difference between feeling heard and…

Justin McLeod, founder and CEO of dating app Hinge, is consciously uncoupling from his app. Hinge’s president and chief marketing officer Jackie Jantos—recently named one of Fast Company’s CMOs of the year—will succeed him in the role of CEO, effective immediately. McLeod will stay on as an adviser through March to support the transition. McLeod, who founded Hinge in 2011, is leaving to launch Overtone, an AI-driven venture focused on facilitating connections between people; it will be backed by Match Group. In a blog post, he calls his departure “a wildly bittersweet moment.” “This past year, I got higher conviction on two different things. One is that Jackie i…

On Wednesday morning, local time, over one million Australian children discovered their social media accounts had vanished. And it may not be long before kids in other countries find themselves in a similar predicament. Under the new law, which was approved late last year, no one under the age of 16 in Australia will be allowed to set up accounts on platforms including Instagram, YouTube, TikTok, Facebook, X, Snapchat, Twitch, and Reddit. Any accounts for people in that age category will be deactivated or removed. The law is meant to protect the mental health of children from the addictive nature of social media. Australia’s law goes three years beyond the de fact…

We talk about time at work as if it’s a fixed resource: something outside of us and something we either “manage well” or “never have enough of.” People genuinely believe the clock is the problem. But the more you look at how the brain processes experience, the less true this becomes. People don’t feel pressured because they have too many tasks. They feel pressured because their brain is constructing time in a way that makes everything feel urgent or impossible to catch up with. Modern neuroscience has been pointing to this for a while. Our experience of time—what feels fast, slow, overwhelming, or “not enough”—is not a reading from an internal stopwatch. It’s a st…

Lurking on sites like LinkedIn and Indeed, or among your incoming text messages and emails, lies yet another disappointment to dodge in the already lacking job market: fake recruiters. Posing as representatives from top companies, they’ll contact you out of the blue, offering a job so tempting, that 40% of targets ignore the warning signs and move forward with the “interview.” More than half of them, 51%, end up being scammed to give up personal data or money. Those findings came from a survey of more than 1,200 U.S. job seekers published in October by Password Manager. “The prevalence of fake recruiters came to my attention several years ago,” says Gunnar K…

Some days, starting feels effortless. A clear challenge or opportunity presents itself, an idea crystallizes, and then contracts into a single coherent thought. Today, frankly? That’s not happening. I’m staring at a pristine white canvas while the cursor mocks me. That uncomfortable space—the blinking cursor, the first messy draft, the false starts—isn’t a nuisance. It’s where creativity lives. Today, the temptation is to skip past all that. With AI, you don’t even need to know where you’re going. The bot can map it out, hand you something good enough. But what does good enough mean if you didn’t wrestle with the idea yourself? A recent MIT Media Lab study, Your Brain …

The Cold War lasted 45 agonizing years. Daily life in the Soviet Union was a mixture of dread and horror—children taught to report their parents’ whispered doubts, families queuing for hours for bread, dissidents vanishing in the night. November 8, 1989, was just another day of knowing World War III might pop off at any time. But on November 9, 1989, the Berlin Wall came down. No tanks. No gun battles. No sabotage. Just a peaceful, surreal collapse. The empire fell both slowly and suddenly. Gen Xers and boomers remember the disorienting feeling of watching the impossible happen on evening news broadcasts. With the benefit of hindsight and declassified records now avai…

While American workers face “forever layoffs” and struggle to find work in today’s tumultuous job market, some are reframing this era of unemployment and finding a silver lining in their personal economic meltdowns. “Laid off in June and the job market is so bad I decided to have a funemployed summer,” one TikTok creator posted earlier this year. Another wrote: “a weekday as a funemployed millennial.” In the video they wake up at 11 a.m. and scroll TikTok for an hour; after breakfast at 1 p.m., they journal, read, think about life, hit the gym, and then call it a day. Some funemployed were laid off. Some quit, lured by voluntary buyout programs. Some simply crav…

Most people think of solopreneurs as a one-person machine. The solopreneur (according to social media) sends invoices, juggles client calls, manages marketing campaigns, and troubleshoots their own website—all before lunch. It’s a compelling narrative because it celebrates endless hustle and grit. But it’s also a myth. Solopreneurship simply means you make the business decisions. You don’t have to consult anyone else or wait for approval. It doesn’t mean you’re the only person doing the work. Most solopreneurs eventually bring in support (including me, in my solo business). Hiring help doesn’t mean you’re “no longer a real solopreneur.” It’s a sign that your busin…

In a Rye, Colorado, cattle pasture now subbing for the moon, an otherworldly vehicle bumps along a scrubby course of furrows and mounds, weaving around rocks and kicking up a fine dust. It’s an open-concept machine dubbed Falcon—a silver solar-powered rectangular frame on wheels, with a partial roof, windowless sides, and a spacious cockpit flanked by monitors and steering controls. An engineer sits in one of its two seats for safety as the vehicle autonomously navigates around obstacles to a location dictated by Mission Control 160 miles away. Suddenly, a wheel hits a rock, and Falcon halts, relaying real-time feedback to Mission Control. There, an operator revises a co…