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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
10,834 topics in this forum
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General managers around the National Hockey League are putting some of their old roster and team management tactics on ice. That’s because NHL front offices, through a partnership with software company SAP, are now using the SAP-NHL Front Office App, bringing reams of data and information into a single all-encompassing platform. Given that so much of the sports world is driven by numbers—goals, shots, saves, salaries, and more—all the data and information can be difficult to wrangle. For those working in the front office in the NHL, it could mean “staring at eight computer screens,” and “carrying around a big binder” to make sure it’s all on-hand, as Don Waddell, GM o…
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Given all the recent bad news on the world stage, from tariffs wars to the war in Ukraine, it is no wonder Swedes are tuning in, for a moment of zen, to watch a livestream of “The Great Moose Migration” (loosely translated from the Swedish, “Den stora älgvandringen“). The 24-hour event, which runs for 20 days straight, kicked off on Tuesday. It has been providing soothing entertainment for millions of Swedes each year, around this time, since it first aired in 2019. That first year, nearly one million Swedes tuned in to literally watch moose walk through forests and swim across the Ångerman River, all captured by remote cameras and drones, per the Associated Press. By…
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Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. You can sign up to receive this newsletter every week here. Half of all LLM usage is for writing computer code The tech industry insists that AI will “transform” how companies, both large and small, operate. Tech VCs and AI founders predict that major business functions will be reshaped, one by one, to be handled by AI agents. For a while, many speculated which function would be transformed first. It wasn’t customer service, legal, or marketing: it was software development. Generative AI’s first killer app is coding. Tools like Cursor and Windsurf ca…
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There are so many ways to die. You could fall off a cliff. A monk could light you on fire. A bat the size of a yacht could kick your head in. You’ve only just begun the game, and yet here you are, stranded on some strange mountaintop, surrounded by ruins. If you’re a newcomer, you’ll be dead within moments. If you’re a hardcore gamer, you’ll probably be dead a few moments later. But death isn’t the end. Death is the beginning. You’ll respawn in a graveyard, and that graveyard will lead you to a vast chasm—a pitchblack pit of certain doom. Taking the plunge down into that pit will surely lead you to more death. If the fall doesn’t kill you, it’s reasonable to assume th…
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The cutting edge of zipper technology involves zippers that work remotely. Japanese zipper maker YKK says it has developed a prototype for a self-propelled zipper that zips up with just the push of a button. These self-propelled zippers aren’t meant for your jeans or jackets, but rather for industrial uses, like tall tents that can’t be zipped up without using a ladder. That’s the mostly likely place you’ve seen YKK’s logo (it has 40% global market share). The company says the tech will save time and be safer than putting workers high up in the air to zip and unzip in hard-to-reach use cases. YKK conducted experiments with the zippers in February. It says th…
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You are probably hearing other business owners refer to the term “the second bite” with a big smile on their faces. The second bite refers to the opportunity that arises after a business owner sells less than 100 percent of their ownership stake. By leaving chips on the table, business owners have the chance to partner with a private equity firm to accelerate growth and business value. This can lead to a second bite which comes during the next sale of the business. At some point, many great businesses reach an inflection point: a time when the owner wants a partner who can help preserve and enrich the future of the business (and do it in the right way). When a busine…
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You don’t wait for the sidewalk. You don’t check an app to see if it’s working. You don’t wonder if it’s meant for someone else. Sidewalks are just there—always available, always on. And when they’re well designed, you barely notice them. They quietly support everything: commerce, mobility, safety, health, and freedom of movement. Sidewalks don’t require instructions. They’re intuitive. Step on, move forward. That’s the framing we need for local bus service. A well-run bus system is an express sidewalk—a piece of infrastructure that dramatically expands the number of destinations within walking distance. Unfortunately, buses aren’t thought of that way. In most Ame…
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Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Zillow economists have an economic model called the Zillow Market Heat Index, designed to assess the competitiveness of housing markets nationwide. This model evaluates factors like home price fluctuations, inventory levels, days on market, and buyer demand to produce a score that indicates whether a market is hot (benefiting sellers) or cool (benefiting buyers). A higher score indicates a hotter metro-level housing market where sellers have more power. A lower score indicates a colder metro-level housing market where buyers have more power. Acco…
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Kristina Smithe was running the California International Marathon in 2019, grabbing cups of water to stay hydrated, when she started to think about how much waste such events produce. On the flight home, she did the math: 9,000 runners, 17 aid stations, and something like 150,000 cups used once and thrown away. “I was just shocked that, even in California, it’s not sustainable,” Smithe said. That sparked her idea for something more durable—a lightweight, pliable silicone cup that could be used again and again. After working out a design, Smithe ordered her first shipment and tested them at a race in 2021. Now her business, Hiccup Earth, has 70,000 cups that Smithe rent…
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A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a reference to a bottle of Coke. Suddenly, the type appears as the cola company’s script logo. The ad is part of a new campaign called “Classic” running in Spain and the U.K., in which Coca-Cola highlights instances when its brand name appears in literature by rendering them in the books’ original first-edition typefaces. The passages are printed in black, and references to either “Coke” or “Coca-Cola” in passages from King’s The Shining, J. G. Ballard’s Extreme Metaphors, and V. S.…
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When Paige DeSorbo was applying to colleges, her mom suggested broadcast journalism school. “You would be a great news anchor,” she said. DeSorbo agreed; she always loved reading off a teleprompter and ended up attending journalism school in upstate New York. Today, the Bravo reality TV star, 32, isn’t exactly reading off a teleprompter, but she is constantly addressing the public. DeSorbo and her best friend and former Summer House castmate Hannah Berner parlayed their weekly Instagram Live musings into a podcast, Giggly Squad, in 2020. There, they bring comedic takes to everything from tariffs (chamoy pickles should have an extra tariff, they decided recently) to t…
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Norman Foster has always treated technology as a form of expression. As one of the pioneers of high-tech architecture (along with his friend and colleague Richard Rogers), his buildings celebrate exposed structure, advanced engineering, and machine-age style. Think of the flashy steel trusses and tension rods of the Hong Kong and Shanghai Bank headquarters, the transparent spirals of the Reichstag dome in Berlin, or the diagonal frame of the elliptical Gherkin in London. His latest project, dubbed the Gateway to Venice’s Waterway, recently unveiled at the 2025 Venice Architecture Biennale, extends that tradition into electric mobility. Developed with Porsche and the …
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Jake Knapp is a designer, investor, and general partner at Character Capital. He has spent the last 25 years helping companies create products that people genuinely love. He helped build Gmail, co-founded Google Meet, and has worked with hundreds of startups, including Blue Bottle Coffee, One Medical, and Slack. What’s the big idea? The foundation of success is shockingly simple, and yet most teams get bogged down for months trying to strategize a new idea. Making your next big project a hit relies on creating a powerful Founding Hypothesis from the get-go. When done right, this method ensures that everyone’s voice gets heard, there is enough clarity to accelerate …
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Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Just because a home listing gets a price cut doesn’t necessarily indicate that the home actually sold for less than its comps. Some real estate agents use pricing strategies that intentionally list too high to test the market or create negotiation room. After all, even during the pandemic housing boom—when home prices were surging—18.7% of U.S. homes for sale in March 2021 still saw a price cut. That said, if the share of inventory receiving a price cut rises beyond typical seasonal patterns, it can suggest a market where homebuyers are gaining lever…
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In recent months, the New York City subway system has seen a string of shocking and deadly incidents of violence, including several passengers who have been shoved from the platform into the paths of moving trains. A recent report finds that misdemeanor and felony assaults within the subway system have tripled since 2009. For everyday riders and visitors alike, there is now a lurking fear that their next trip on the subway could be dangerous. Many, including the governor of New York, are seeking solutions, which range from adding more police presence to increasing surveillance to installing more lighting to combatting fare evasion. But there’s another approach that co…
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Tesla sales continue to plunge. But a former Tesla employee’s startup now has a long waiting list for a very different type of product: an electric motorcycle aimed at customers in Africa and South Asia. The startup, called Zeno, officially launched its first product today, a sport utility electric motorcycle called the Emara. Ranging from $1,000 to $1,500 depending on the market, it’s designed to be cheaper than gas alternatives—and do a better job of carrying heavy loads or multiple passengers on rough roads. The battery, which is sold separately, can either be charged or instantly switched out at swapping stations. After a soft launch with several dozen customers i…
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Many companies are acutely aware that a notable portion of their workers are struggling with burnout. The data makes that much clear: A Mercer report from last year found that 82% of workers said they were at risk of burnout. In another study conducted by the National Alliance on Mental Illness and Ipsos, over half of the workers surveyed said they had experienced burnout because of their job in 2023. Even so, it seems that employers may be underestimating just how widespread burnout really is among the workforce. A new report by the online marketplace Care.com indicates that while the vast majority of companies surveyed—84%—know that burnout can noticeably impact ret…
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Mel Robbins’s best-selling book, The Let Them Theory, has captured the imagination of millions of people, earning critical acclaim and resonating deeply with those seeking peace in a chaotic world. The core premise is simple yet powerful: let people be who they are, let them make their own choices, and most importantly, don’t waste your energy trying to change others. It’s a philosophy of radical acceptance—an invitation to stop being burdened by the expectations, behaviors, and opinions of those around us. At first glance, this mindset seems liberating. Who wouldn’t want to shed the weight of trying to control the uncontrollable? In a time where burnout is rampant and p…
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Where legislatures have refused to boost pay and benefits for workers, advocates have often taken the fight straight to voters. In recent years, voters in Michigan, Missouri, and Nebraska overwhelmingly backed higher state minimum wages and guaranteed paid sick leave at the polls. But despite that strong showing of support, lawmakers on both sides of the aisle are now trying to water down or even roll back the measures their constituents approved. In November, 58% of Missouri voters approved Proposition A, which raises the state minimum wage to $15 by 2026 and requires employers to provide paid sick leave. That level of support, said Missouri Jobs with Justice Polic…
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No place is more vulnerable to hurricanes in the 50 U.S. states than the Florida Keys. The chain of islands celebrated by singer Jimmy Buffett in his odes to tropical escapism is surrounded by water, jutting out 120 miles southwesterly from Florida’s mainland to Key West with the Gulf and Atlantic Ocean on either side. The archipelago historically has been known for its quirky and libertarian inhabitants who revel in the islands’ hedonistic, artistic and outdoorsy lifestyle. In recent years, it also has become a haven for the wealthy. Overseeing safety for the more than 80,000 inhabitants of the Conch Republic — the nickname for the islands after denizens declared a to…
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