Blog, YouTube & Content Monetization

Prioritizing growth to sell is a perfectly reasonable business strategy. Being acquired by a larger group at some point (like Poppi’s recent sale to PepsiCo) makes sense for many—to generate cash flow for expansion, take a shortcut to economies of scale or market penetration, or just cash in for early retirement. But not for me. Early on in my business journey at Bulletproof, we considered a buyout from a renowned global comms agency. But when they starting asking for growth projections and questioning whether we could achieve them, we walked away. We went on to smash those projections within three years—that’s when I truly started to realize we would be better off in…

A new word has entered the business headline writer’s lexicon over the last month: the “SaaSpocalypse.” Between mid-January and mid-February 2026, around a trillion dollars was wiped from the value of software stocks. The S&P North American Software Index posted its worst monthly decline since the 2008 financial crisis. Individual stocks have been savaged, with even Microsoft, the ultimate tech blue chip, falling by more than 10%. The panic is real. But is it rational? The catalyst for this turmoil was a series of product launches from AI companies—most notably Anthropic’s Claude Cowork tool and its subsequent upgrades—demonstrating that AI agents are now capa…

Pharrell Williams has high hopes for the Met Gala, the first to focus exclusively on Black designers, and the first in more than 20 years to have a menswear theme. “I want it to feel like the most epic night of power, a reflection of Black resiliency in a world that continues to be colonized, by which I mean policies and legislation that are nothing short of that,” he recently told Vogue. “It’s our turn.” Indeed. And welcome to the first Monday in May. How to watch the 2025 Met Gala Vogue will livestream the gala starting at 6 p.m. Eastern on Vogue.com, its YouTube channel and across its other digital platforms. Teyana Taylor, La La Anthony and Ego Nwodim will h…

It’s spring, and nature is pulling me away from my computer as I write this. The sun is shining, the world is warming up, and the birds are chirping away. And that got me thinking: What if a smartphone app could translate all those chirps for us? No, I’m not talking about an app that will translate bird sounds to human speech (although that would be neat). Rather, the app we’re about to go over tells you what specific species is making any bird sound around you—kind of like Shazam, only for nature. All you have to do is hold up your phone and press one button. It’s an app I’ve personally used a bunch over the years and happily rediscovered this year. It’s espe…

Influencers get a lot of stick these days. The latest thing they’re being blamed for: shark attacks. Scientists have noted a recent rise in shark attacks, and according to new research published in the journal Frontiers in Conservation Science, of the 74 recorded bites in the seas around French Polynesia, 5% were assessed as acts of self-defense. Professor Eric Clua of PSL University in France, who led the research, holds social media responsible. “I don’t encourage, as many influencers do on social networks, [people] to cling to a shark’s dorsal fin or stroke it, under the pretext of proving that they are harmless,” Clua told The Times. “The sharks here feel …

Enthusiasm peaks in the early days of a new job. New hires are creative, motivated, and often, a fresh dose of optimism compared to their more tenured teammates. Yet, in a matter of weeks, that initial enthusiasm plunges by an average of 22%. The innovation and discretionary effort that comes with new-hire enthusiasm are a strategic advantage for any organization. But to be impactful, new-hire energy must last beyond the first few weeks. Here are four tips to preserve that early days’ enthusiasm: 1. Give Context, Not Just Content Too often, new teammates find out “how it works here” through pushback, sideways glances, and a slap on the wrist over …

What is “happiness”—and who gets to be happy? Since 2012, the World Happiness Report has measured and compared data from 167 countries. The United States currently ranks 24th, between the U.K. and Belize—its lowest position since the report was first issued. But the 2025 edition, released on March 20, the U.N.’s annual “International Day of Happiness,” starts off not with numbers, but with Shakespeare. “In this year’s issue, we focus on the impact of caring and sharing on people’s happiness,” the authors explain. “Like ‘mercy’ in Shakespeare’s Merchant of Venice, caring is ‘twice-blessed’—it blesses those who give and those who receive.” Shakespeare’s plays of…

Let’s be clear: We shouldn’t expect kids to be experts in financial literacy. As much as they love YouTube, I doubt many spend their time watching videos of Warren Buffett. However, the oldest members of this Gen Alpha group will become adult consumers soon enough, and between the way they approach money and their perception of spending, two things are quite clear. The first is that regardless of their industry, companies will be put to the test by this generation. The second is that Gen Alpha may have a rude awakening when faced with the harsh realities of life. We’ve done several studies on Gen Alpha, with the most recent focusing on their thoughts and interacti…

Being the great-grandson of the French artist Henri Matisse can be complicated. Alex Matisse grew up in the Northeastern United States, and being a Matisse meant being immersed in art. It’s what his family talked about at the dinner table; the walls of his home were full of paintings usually seen only in museums. By the time he was in elementary school, Alex could recite his great-grandfather’s most notable works, like La Danse and the Nu Bleu series. Like many of the Matisse children, Alex had artistic inclinations. Throughout his school years, he thrived in art classes, and in fourth grade he fell in love with pottery in an after-school program. But when Alex be…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. In a world with a constant information deluge and a labyrinth of disinformation to continually navigate through, people are exhausted. What is true? Who is honest? Who and what can I believe? Who can I trust to lead in a way where I know they understand what I need? Will anyone do what is best for me? It is no wonder that people are frustrated with those in charge—everywhere. Politic…

We’ve all heard the familiar directive: “We’re going through another reorganization and will be cutting 20% of headcount, but priorities remain the same and, in fact, may expand.” Meanwhile, you’re being told to “just make it work” without offering additional resources, guidance, or support. This conversation, unfortunately, isn’t unique. It represents the silent crisis engulfing middle management across America. Middle managers—who oversee 90% of the U.S. workforce—are facing unprecedented challenges in 2025. Recent KPMG data reveals nearly one-third are actively disengaged, while 62% report unsustainable stress levels as they struggle with expanded responsibilit…

For decades, huge swaths of Brazil’s Cerrado ecosystem have been used to support the global demand for burgers. Forests and grasslands were replaced by pastures along with farms growing soy to feed cattle. But a major restoration project is now underway on an area nearly twice as large as Manhattan. If you fly over one part of southwestern Brazil, you’ll see a patchwork of dozens of square plots where a local university is studying different methods of helping native plants regrow on former cattle pastures. On more than 25,000 acres, along rivers and the edge of remaining pieces of forest, new vegetation has been growing quickly over the past two years. Wildlife camer…

Enterprise AI spending hit $37 billion in 2025—a 200% jump from the year before. The message from the C-suite couldn’t be clearer: AI is no longer a competitive advantage. It’s table stakes. So why are three-quarters of enterprises still stuck in pilot mode? Budgets have been approved, platforms deployed, and centers of excellence stood up. Yet few AI initiatives meet expectations for revenue impact. The technology isn’t the problem. The problem is that no one actually taught your people how to use it. The knowledge gap is enormous Enterprises are running an average of 200 AI tools. However, only 28% of employees know how to use their company’s applications…

Snagging an internship can help future employees enhance their skills and knowledge and, overall, make them more desirable employees. But when it comes to actually working as an intern, not every company is a desirable place to be. Fortunately, Glassdoor, a company that analyzes workplace trends, explored thousands of intern reviews to put together its thorough list of the Best Internships of 2025. This year’s list includes 13 technology companies and six finance companies, with various other industries represented. The top companies offered not just competitive pay, but also roles that had a real impact—that is, the internships helped employees land jobs in the…

Nearly 30 million Americans annually are impacted by water scarcity and don’t have reliable access to clean water. The water crisis stems from a wide range of issues, ranging from extreme weather events like hurricanes and flooding to depleted aquifers and overuse of wells. Our aging water infrastructure alone leaks 6 billion gallons per day, while pipe failures lead to nearly 10,000 “boil water” notices every year. Water is an essential and increasingly limited resource. It shapes where we live (or don’t). Vast lands across America remain undeveloped due to a lack of natural water resources, exacerbating the housing crisis. Water increasingly restrains and defines h…

Designers love intention. Architects draw immaculate plans; curators craft pristine galleries; developers imagine carefully choreographed public experiences. But once the general population shows up, those spaces tend to change. Sometimes there’s an instinct among designers to fight against it; it’s hard to let go of an aesthetic goal. But—more often than not—the public makes spaces and designs better. It’s the people, not solely the place, who spark true imagination and inevitably shape its character. It’s the people who have the power to turn a design into something more welcoming and relevant, and push designers to think outside the box in creativity and problem-so…

The acting chief of the U.S. Securities and Exchange Commission said on Monday he has directed staff to look at ways to abandon a plan that would have widened the definition of alternative trading systems to include some cryptocurrency firms. The SEC in 2022 proposed requiring some crypto firms to register as alternative trading systems, drawing criticism from the sector in the face of potentially heightened oversight and additional rules. Acting Chairman Mark Uyeda told an audience of bankers he has instructed staff to look at ways to abandon that portion of the plan, which has yet to be finalized. It was an expansion of an earlier effort aimed at trading of Trea…

Welcome to Pressing Questions, Fast Company’s work-life advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer the biggest and most pressing workplace questions. Q: Help! None of my coworkers have kids and don’t understand what it’s like. A: No two people’s lives are the same and people with all kinds of family structures have issues that pull their time and attention away from work. That said, few things in life are as schedule-disrupting as being a parent. In an ideal world, your boss and coworkers wouldn’t need to be parents themselves to understand things like needing to miss work when you have a sick kid or hav…

Every year, millions of Muslims take part in observing Ramadan: a spiritual month dedicated to cleansing the soul and spirit, hallmarked by the practice of fasting. This means that for 30 days, from sunrise to sunset, practitioners abstain from eating food and drinking water, only breaking their fast once the sun disappears in their respective geolocation—a time that shifts up or down depending on the season. Yep, not even water. As someone who observes Ramadan, every year I am both amused and baffled by the awkwardness that surrounds the month in the workplace. Inquiries about what fasting entails are far and few, whether out of fear of disrespect, uncertainty, …

Identifying which companies you hope to work for is one of the biggest hurdles job seekers face. I know this because I was a search consultant for over 25 years. Now, I have an executive résumé and LinkedIn profile writing practice. And my clients almost always ask questions about how to find future employers. I advise them to use AI chatbot platforms like ChatGPT, Claude AI, and Perplexity. To help the platforms work their magic, I encourage them to use NAICS codes in their prompts. Here’s how to do this: What are NAICS codes? NAICS is the acronym for the North American Industry Classification System. It assigns six-digit codes to companies as follows: …

After all these years, Napster is apparently worth $207 million. That’s how much artificial intelligence and extended reality company Infinite Reality purchased the former file-sharing service for on Tuesday. Under its new ownership, Infinite Reality said Napster will become a virtual concert venue that sells physical and virtual merchandise to musicians’ super fans and is capable of hosting social listening parties and gamifying fan engagement and loyalty. “By acquiring Napster, we’re paving a path to a brighter future for artists, fans, and the music industry at large,” Infinite Reality CEO John Acunto said in a statement. “This strategic move aligns with Infini…

It’s World Happiness Day, otherwise known as International Day of Happiness, but if you’re not feeling the love, you’re not alone. Many Americans aren’t that happy, according to the World Happiness Report 2025, which ranks happiness across nations. In fact, America doesn’t even make the top 10 or top 20 happiest countries in the world, and instead now sits at No. 24—earning its lowest ranking yet. (Spoiler alert: Finland once again is the happiest.) The report, which asked people from 140 countries to evaluate their life, looked at six major factors to predict happiness: GDP per capita, social support, healthy life expectancy, freedom, generosity, and perceptions…