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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
11,086 topics in this forum
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It’s a common experience: you search for white bean soup recipes one time on Instagram, and you are bombarded with white bean soup content on the app for seemingly all eternity. Instagram wants to fix that. Starting today, the company’s three billion users can have more control over their algorithm via a “Tune Your Algorithm” feature. It’s not quite Bluesky, or the Instagram of yore that only displayed content from accounts users followed, but it does let users select or unsubscribe from different topics. The new feature, which leverages AI, lets users pick topics they want to see more or less of on their explore page. Users will first be able to see a list of su…
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It’s a common experience: you search for white bean soup recipes one time on Instagram, and you are bombarded with white bean soup content on the app for seemingly all eternity. Instagram wants to fix that. Starting today, the company’s three billion users can have more control over their algorithm via a “Your Algorithm” feature. It’s not quite Bluesky, or the Instagram of yore that only displayed content from accounts users followed, but it does let users select or unsubscribe from different topics. The new feature, which leverages AI, lets users pick topics they want to see more or less of on their explore page. Users will first be able to see a list of suggest…
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Reading the news, it can feel like no one is partying anymore. People seem more excited to stay home than go out. Gen Z is drinking less than any other generation. Wellness clubs have replaced night clubs as the go-to spots to socialize. But partying is not dead — priorities have simply shifted, as highlighted in the Evite’s Pregame Report 2026 released today. The online invitations platform surveyed more than 5,000 party enthusiasts to uncover the hottest trends and the biggest pet peeves for party planning in 2026. As it turns out, partying no longer happens only at the club. It has shifted to smaller, connection-focused affairs. After birthdays and …
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Consider this: You want to book a multicity, international trip with flights from New York City to London, then Paris, and then back to New York City. There are numerous variables in the mix—different airlines, various ticketing levels, and more—that make the booking more complicated than anticipated. Accordingly, you may end up booking several separate flights, with multiple tickets and confirmation codes to keep track of. If you travel a lot, that can be a lot to manage. But Navan, a corporate travel and expense platform, says it has smoothed the whole process out for booking flights. Navan—which went public less than a month and a half ago, and mainly competes…
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I spend most days in rooms where four generations argue about the same spreadsheet. Boomers, Gen X, millennials, and Gen Z staff the same executive teams, often guided by directors from a fifth—the Silent Generation. Four different eras, four different mental operating systems, one quarterly earnings call. When leaders tell me, “We’ve got a generation problem,” what they usually have is a self-awareness problem. A widely cited review of so-called generational differences at work found that many popular stereotypes don’t hold up very well when you look at actual data on values and attitudes. At the same time, more recent research shows that age-mixed teams can outp…
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Augustus Doricko, founder and CEO of cloud-seeding startup Rainmaker, surveys the sky from a sunbaked hillside 5 miles from Utah’s Great Salt Lake. On this balmy Sunday afternoon in late September, the lake is calm, but its serenity belies a potentially catastrophic problem: The Great Salt Lake is shrinking—and is at risk of disappearing altogether. At its peak 40 years ago, the lake covered 2,300 square miles; today, more than 800 square miles of lake bed are exposed. As more of the lake dries, scientists warn that dust storms made up of toxic heavy metals could plague the Salt Lake Valley, home to 1.2 million people, and beyond. Rainmaker’s futuristic technology could…
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Faking tends to get a bad rap. We celebrate authenticity, praise, and honesty, and preach radical transparency—as if the workplace would magically improve if everyone walked around expressing their unfiltered “true selves.” But, imagine for a moment what unedited human authenticity would actually look like in a corporate setting: colleagues announcing every irritation, managers confessing every insecurity, leaders sharing every impulsive thought or half-baked opinion. Actually, that doesn’t look overly different from many workplaces! And yet, most of us are well aware of the dangers of pure self-expression, even if the realization comes mostly from analyzing others rath…
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As data centers strain the power grid, utilities are scrambling to build new power plants. But a startup in California is one of a handful focusing on the problem from a different angle: building a network of batteries and solar panels at homes to relieve pressure on the grid more quickly. In some cases, thanks to state funding, low-income homeowners can get the systems installed at no cost, and then start saving on their electric bills and have access to backup power if the grid goes down. Others pay a subscription that’s lower than their previous electric bill. Then the startup, called Haven, manages the flow of power back to the grid. Why utilities see Haven’s …
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Change is often presented as an enigma. Unlike a traditional management task, you can’t just devise a plan and execute it. To be an effective change leader, you need to embrace a certain amount of uncertainty because change, by definition, involves doing new things, and that always involves some measure of unpredictability. Still, that doesn’t mean change is mysterious. We actually know a lot about it. In Diffusion of Innovations, researcher Everett Rogers compiled hundreds of studies performed over many decades. Around the same time, Gene Sharp led a parallel effort to understand how large-scale political movements drive social and institutional change. So while…
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“I want to talk about something that I feel like maybe is a little controversial,” content creator Jaclyn Hill said in a video posted earlier this week. The OG beauty influencer got her start on YouTube well over a decade ago. She’s since grown across different social media channels, including Instagram and TikTok, where she has 8.5 million and 1.2 million followers, respectively. In the video, which has since racked up over 3.5-million views, she opens up about how she’s been struggling to get views on TikTok and feels like she’s “running through mud” to connect with her followers. “When you have a million followers, but you’re getting 30,000 views, this is jus…
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They look like ordinary basketball courts. But two new courts built next to public housing in New York City double as flood prevention. In a sudden flash flood—when the city’s aging sewer system can easily become overwhelmed and streets can fill with water—the sunken basketball courts act like retention basins. The design can hold as much as 330,000 gallons, with the court’s lowest areas filling like a pool and additional water stored in bioretention cells beneath the surface. The project “becomes like a sponge, which basically holds the water as much as it can,” says Runit Chhaya, principal at Grain Collective, a landscape architecture firm that worked on the…
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Remember earlier this year when everyone on your feed was wearing bizarre shoes, like Maison Margiella’s ballerina flats with split toes and mesh ballet flats? Or when statement scrunchies were all the rage? Don’t feel bad if you missed it. Blink, and the trend was over. Over the past 15 years, the pace of fashion trends has sped up thanks to social media and fast fashion brands. But over the past five years, with the rise of TikTok and Shein, they’ve gotten out of control. Micro-trends pop up in a subculture of the internet, lasting for just a few days before fading into oblivion. It’s gotten to the point where many people have lost interest in fashion trends altogeth…
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Instacart’s artificial intelligence-enabled pricing may be increasing the cost of your groceries by as much as $1,200 a year, according to a new study published on Monday. Instacart is an online grocery delivery and pickup service that allows customers to order groceries from local stores by using its technology platform, via app or its website, and then fulfills those orders through a personal shopper. The investigation from Consumer Reports and Groundwork Collaborative, a progressive policy group, found that some identical products were priced differently from one customer to the next—sometimes by as much as 23%. One company executive reportedly called the tacti…
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For many people, the first time they thought about Kalshi—a prediction market where you can place bets on the outcomes of sports, politics, culture, weather, and much more—was after a video clip of its cofounder, Tarek Mansour, went viral last week. Speaking on stage at the Citadel Securities Future of Global Markets Conference, the moderator Molly O’Shea asked, “Tarek, you’ve mentioned multiple times that you think prediction markets will be bigger than the stock market. What is it going to take to become a $1 trillion asset class?” In response, Mansour said, “You know, ‘Kalshi’ is ‘everything’ in Arabic. The long-term vision is to financialize everything and create a …
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As Australia began enforcing a world-first social media ban for children under 16 years old this week, Denmark is planning to follow its lead and severely restrict social media access for young people. The Danish government announced last month that it had secured an agreement by three governing coalition and two opposition parties in parliament to ban access to social media for anyone under the age of 15. Such a measure would be the most sweeping step yet by a European Union nation to limit use of social media among teens and children. The Danish government’s plans could become law as soon as mid-2026. The proposed measure would give some parents the right to let their…
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Some of the most recognizable artwork depicting the American West is heading to auction at Christie’s, where dozens of pieces from billionaire Bill Koch’s collection are expected to fetch at least $50 million. The in-person “Visions of the West” sale will take place in New York over two sessions beginning Jan. 20, with the final lots offered — appropriately — at high noon the following day. Koch’s holdings include major works by Frederic Remington, Charles Marion Russell and Albert Bierstadt, artists whose images of cowboys, Native Americans and sweeping landscapes helped define how generations came to picture the American frontier. Tylee Abbott, head of Christie’s Amer…
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Coca-Cola said Wednesday that its chief operating officer will become its next CEO in the first quarter of 2026. The Atlanta beverage giant said its board elected Henrique Braun as CEO effective March 31. James Quincey, Coke’s current chairman and CEO, will transition to executive chairman of the company. Braun, 57, has worked at Coca-Cola for three decades. Prior to assuming the COO role earlier this year, he led operations in Brazil, Latin America, Greater China and South Korea. He has held positions overseeing Coke’s supply chain, new business development, marketing, innovation, general management and bottling operations. Braun was born in California and raised in B…
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Tyler and Cameron Winklevoss are taking Gemini Space Station Inc. into the prediction market space. The cryptocurrency exchange’s CEO and president, respectively, said on Thursday that the Commodity Futures Trading Commission (CFTC) has granted a Designated Contract Market (DCM) license to a company affiliate called Gemini Titan, LLC. Gemini Titan will offer event contracts written as yes-or-no questions about future occurrences, essentially letting U.S. users gamble on the outcomes of everyday events. As examples, Gemini in its announcement provided the questions, “Will 1 bitcoin end this year higher than $200k?” and “Will Elon Musk’s X end up paying the f…
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Today, investors are waking up to red on their screens as many tech and AI stocks are dropping in premarket trading. But why are shares in these companies falling? Much of it has to do with the cloud infrastructure company Oracle (NYSE: ORCL) and its latest quarterly earnings results. Here’s what you need to know. Oracle’s Q2 2026 results send ORCL plunging Yesterday, Oracle reported financial results for its second quarter of fiscal 2026. To say investors were disappointed in the results is an understatement, given how poorly ORCL shares are performing in premarket trading this morning. As of the time of this writing, ORCL shares are down over 12% as inve…
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