Blog, YouTube & Content Monetization

As a potential TikTok ban looms in the United States (again), Substack is making (another) play for video creators to join its platform. Back in January, Substack CEO Chris Best wrote on his personal account that the company was “going to rescue the smart people from TikTok!” It seems he’s making good on that promise, as the company announced on Monday that it’s rolling out a scrollable video feed in its app. Given the timing of this TikTok-like launch, Substack appears eager to capitalize on the potential void left behind if TikTok is actually banned this time around. Substack first launched video in 2022, later introducing an in-app Media Tab in 2024. The latest…

One of the more unique takes on the POV trend on TikTok: “POV: You bought a 100-year-old skyscraper . . . ” For those unlikely to ever own a skyscraper themselves, TikTok’s Skyscraper Guy offers a behind-the-scenes look at what that experience entails—think hidden rooms not listed on blueprints, a bottomless pit in the basement, a Prohibition-era speakeasy, and a mysterious safe with no known combination. The video, posted last week, has already racked up more than 2.4 million views. “Step 1. How does one acquire a skyscraper,” one commenter asked. “My idea of an impulse buy is a cupcake,” another added. Sleuths in the comments quickly identified the …

If a single type of building could define our present time, it would undoubtedly be the data center. Underpinning the increasingly online way we work, shop, and entertain ourselves, data centers provide the computing power and storage to handle all the Zoom calls, Amazon purchases, and Netflix streams a person can cram into their day. And now as compute-hungry artificial intelligence dominates the future of nearly every sector of the economy—and possibly society as a whole—the data center will become even more ubiquitous. A headlong data center building boom is already underway. One report finds that average monthly spending on data centers has increased 400% in the l…

X owner Elon Musk was privately messaging with Reddit CEO Steve Huffman while also putting public pressure on the social media company’s content moderation efforts, The Verge reported Thursday. Two months ago, several Reddit subreddits started to block links to X in protest of Musk appearing to give the Nazi salute. Musk called the efforts “insane,” while a Reddit spokesperson at the time clarified that Reddit itself wasn’t imposing a ban on the links. A few days later, Musk claimed that Reddit users who were calling for violence against members of his Department of Government Efficiency were breaking the law. Musk has been a vocal critic of content moderation on…

When India banned TikTok in 2020, YouTube responded by launching a short-form video feature with a similar user experience in the country. Less than a year later, that feature rolled out globally as YouTube Shorts, which allows creators to post 180-second-long swipeable vertical content. Today, YouTube Shorts has roughly 1.5 billion users and receives an average of 70 billion daily views. With TikTok’s future in limbo in the U.S.—a much-delayed ban is set to take effect on June 19—Shorts is hoping that TikTok’s audience of almost 2 billion people will see it as a compelling alternative. YouTube is already the second-most visited site in the world, and the platform ha…

Fans of Big Lots who were devastated when the embattled retailer filed for bankruptcy last year will be happy to learn that more than 200 locations are expected to reopen by summer. The discount chain, which had initially been expected to close every store, struck a deal in December with Variety Wholesalers, parent company of Roses and other bargain shopping chains, which agreed to take over hundreds of leases and operate the stores under the Big Lots brand. Here’s what you need to know: When are the Big Lots store reopening? The stores are having their soft openings in four “waves,” with the first wave of nine stores having already opened earlier this month, a…

Around the world, farmers are retooling their land to harvest the hottest new commodity: sunlight. As the price of renewable energy technology has plummeted and water has gotten more scarce, growers are fallowing acreage and installing solar panels. Some are even growing crops beneath them, which is great for plants stressed by too many rays. Still others are letting that shaded land go wild, providing habitat for pollinators and fodder for grazing livestock. According to a new study, this practice of agrisolar has been quite lucrative for farmers in California’s Central Valley over the last 25 years—and for the environment. Researchers looked at producers who had idl…

Last year, when Canva used a rap song to promote its new suite of products for businesses, the reaction online was about what you’d expect. “Call 911 I’m having a cringe overdose.” “This is Lin-Manuel Miranda’s fault.” The performance at Canva’s annual summit, Canva Create (Disclosure: Fast Company is a Create media partner), reminded many of corporate musical escapades of the past, like Bank of America’s adaptation of U2’s “One” back in 2006, or Randi Zuckerberg’s Twisted Sister-inspired ode to crypto in 2022. But for Canva, it drove attention and traffic to the brand. More than 50 million people saw the rap battle within 48 hours, which boosted social media…

With its goofy block lettering and bright colors, the MetroCard feels like a relic, which it sort of is—an early 1990s design, complete with gradients and drop shadows, that’s managed to stick around long enough to become one of New York’s defining symbols. At a time when generic minimalism and the sheen of AI-generated graphics have taken over, its unmistakable graphics feel refreshing. And the fact that a 31-year-old fare payment system is still in circulation when most tech today becomes obsolete in a matter of months is a remarkable achievement. But the end is near: on December 31st, the MTA will stop selling MetroCards and completely phase them out on an imminen…

The U.S. workforce is facing a pivotal challenge: A widening skills gap that threatens economic growth and innovation. While demographic trends—like declining birth rates and a shrinking pipeline of young workers—are real, the more actionable issue is the growing mismatch between the skills employers need and those available in the labor market. According to Pearson’s recent “Lost in Transition” research, nearly 90% of U.S. employers report difficulty finding candidates with the right skills, and more than half of workers feel unprepared for the demands of the future workplace. This problem is decades in the making, and its consequences will be global. Without …

Crocs have taken a lot of forms over the years. From collaborating with Balenciaga to send 10 inch platform clogs down the runway to collaborating with Taco Bell to make a sold-out Mellow Slide together, Crocs is no stranger to whimsy. Now, Cros is partnering with the happy-go-lucky Finnish design house Marimekko to produce a line of shoes that feature the brand’s signature prints. “Marimekko and Crocs both have a very similar brand philosophy to bring joy, positive energy and playfulness to the world,” says Rebekka Bay, Marimekko’s Creative Director. “Our lifelong mission at Marimekko is to bring joy and color to people’s everyday lives, and collaborations with glob…

When the Vietnam War finally ended on April 30, 1975, it left behind a landscape scarred with environmental damage. Vast stretches of coastal mangroves, once housing rich stocks of fish and birds, lay in ruins. Forests that had boasted hundreds of species were reduced to dried-out fragments, overgrown with invasive grasses. The term ecocide had been coined in the late 1960s to describe the U.S. military’s use of herbicides like Agent Orange and incendiary weapons like napalm to battle guerrilla forces that used jungles and marshes for cover. Fifty years later, Vietnam’s degraded ecosystems and dioxin-contaminated soils and waters still reflect the long-term ecolog…

Greg Walton, PhD, is the co-director of the Dweck-Walton Lab and a professor of psychology at Stanford University. Dr. Walton’s research is supported by many foundations, including Character Lab, the Bill and Melinda Gates Foundation, and the William and Flora Hewlett Foundation. He has been covered in major media outlets including The New York Times, Harvard Business Review, The Wall Street Journal, NPR, The Chronicle of Higher Education, The Washington Post, San Francisco Chronicle, and Los Angeles Times. What’s the big idea? Stanford psychologist Greg Walton reveals how small psychological shifts—known as wise interventions—can create profound change in our live…

Sports are entering a new era and it could be powered by artificial intelligence. Jeremy Bloom, CEO of the X Games, is placing a bold bet on AI to revolutionize how competitions are judged and scored. From reducing human error to enhancing fairness and accuracy, AI judges could redefine the future of professional sports. But can machines truly replace human judgment on the world’s biggest stages? View the full article

Were it not for his experience in North Dakota, Theodore Roosevelt said he never would have become president of the United States. After his first wife and mother died on the same day in 1884, the eventual 26th president retreated to modern-day North Dakota to mourn and reflect. Next July, more than a century after Roosevelt’s death, a presidential library in his honor is slated to open in the state that held so much significance in his life. And the visionaries behind the Theodore Roosevelt Presidential Library hope a visit to the Medora, North Dakota-based library will prove as restorative to people in the modern era as this area once was for Roosevelt. That m…

The internet wouldn’t be the same without the Like button, the thumbs-up icon that Facebook and other online services turned into digital catnip. Like it or not, the button has served as a creative catalyst, a dopamine delivery system, and an emotional battering ram. It also became an international tourist attraction after Facebook plastered the symbol on a giant sign that stood outside its Silicon Valley headquarters until the company rebranded itself as Meta Platforms in 2021. A new book, Like: The Button That Changed The World, delves into the convoluted story behind a symbol that’s become both the manna and bane of a digitally driven society. It’s a tale that trace…

Since its last major redesign in 2022, Airbnb has been all about the destination. Staying in homes so unique or glamorous—from McMansions with amazing pools to surrealist homes in a shoe—that they might be worth a trip unto itself. But starting today, Airbnb is expanding its purview beyond homes…again. It’s launching a new product called Airbnb Services, and redoubling on Airbnb Experiences (first launched in 2016). What are Airbnb Services? Services considers everything you might want to accompany that home you’re renting. Photography. A manicure. A massage or spa treatment. A personal trainer. A private chef or fully catered experience. It’s basically eve…

We’ve all been there: the windowless conference room, the stale coffee, the flip charts, the obligatory icebreaker, followed by hours of sticky notes and talk of disruption that feels, ironically, deeply uninspired. This is the traditional corporate offsite: a manufactured attempt at connection and creativity staged inside four beige walls. But here’s the truth that most leaders won’t say out loud: If your strategy session could’ve been an email, your offsite isn’t working. In a world demanding fresh thinking, deep alignment, and courageous reinvention, we don’t need more sticky notes; we need more perspective, pause, and place. It’s time to rethink the…

Ozempic-maker Novo Nordisk turned to the actors from Apple’s 2000s “Get a Mac” ads to differentiate its GLP-1 medication amid a rising sea of competitors. On January 20, the Danish pharmaceutical company announced its “There’s Only One Ozempic” campaign starring Justin Long and John Hodgman. The actors are reprising their roles from Apple’s Mac vs. PC ads playing the personifications of a name brand and the alternative—but now for weight-loss drugs. Long personified Mac in the original Apple campaign by dressing in a more youthful, casual way than Hodgman, who personified a stuffy, dorky PC by wearing glasses and a suit and tie with a closely cropped haircut. …

Polaroid’s new collaboration with the Metropolitan Museum of Art (MoMA) is designed to make your retro photos look like colorful works of pop art—and it feels like a flashback to 2014. The partnership includes two exclusive items: an $130 Polaroid camera and a separate $22 set of eight custom film frames. The camera itself is an analog instant camera—specifically, Polaroid’s Now Generation 3 model—rendered in a bright blue housing, complete with the “MoMA” wordmark in a lighter blue across the front. Included with the device are three neon, MoMA branded wrist straps to customize the look. Where the collaboration really shines is with its custom Polaroid film …

These days, when you head to a shop to buy clothes, most brands package your purchases in a recyclable paper bag, which looks more eco-friendly than plastic. But behind the scenes—in back rooms that most customers never see—every single clothing retailer has enormous piles of flimsy plastic bags (sometimes called poly bags). These bags keep clothes clean as they travel across the complex global supply chain before arriving at the store. “We need to keep clothes in good condition as they move from factories to shipping containers to trucks,” says Candan Erenguc, chief operations officer at Anthropologie. Most local recycling facilities don’t have the equipment …

Saudi Arabia is officially gutting Neom and turning the Line into a server farm. After a year-long review triggered by financial reality, the Financial Times reports that Crown Prince Mohammed bin Salman’s flagship project is being “significantly downscaled.” The futuristic linear city known as the Line, originally designed to stretch 150 miles across the desert, is scrapping its sci-fi ambitions to become a far smaller project focused on industrial sectors, says the Financial Times. It’s a rumor that the Saudis originally dismissed when The Guardian first reported on it in 2024. The redesign confirms what skeptics have long suspected: The laws of physics and economics ha…