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The phrase quiet quitting has been cast as a generational rebellion, a disengagement crisis, and a leadership failure, all rolled into one. The narrative suggests that half of your workforce has decided to coast, collecting a paycheck while doing the bare minimum. According to new global research from Culture Amp, which analyzed the experience of 3.3 million employees worldwide, fewer than 2% fit into the definition of quiet quitting—that is, employees who lack motivation to go above and beyond but still plan to stay with their company. That finding challenges the viral narrative, suggesting that what’s happening inside organizations is more nuanced than a mass wi…

Back in the 1930s, Robert W. Woodruff, president of the Coca-Cola Co., would carry a red swatch in his wallet. Of course, it wasn’t just any red. It was Coca-Cola red. And so anywhere he went and encountered his brand—painted on a wall, wrapping a refrigerator—he would pull out the little swatch to check that it matched. Woodruff understood the importance of Coca-Cola’s brand equity as it expanded globally—a challenge that has only grown since, now that Coca-Cola sells 2.2 billion servings a day across 200 countries, 150 languages, and 30 million points of sale. But where Woodruff used a swatch, Coca-Cola’s design team has spent the past four years dreaming up a modern …

Let’s get one thing out of the way right now: If you’re taking photographs with a Polaroid camera in the 21st century, it’s not because pristine image quality is your overarching priority. In the digital age, the dreamy imperfection of Polaroid pictures is part of their appeal. They’re never that sharp, and no two come out exactly the same. Even Fujifilm’s Instax cameras—instant photography’s current market-share giant—produce more consistent results. Still, even people who love Polaroid’s analog soul and tactile immediacy have their limits. Each shot from an eight-photo film pack costs about $2.25, considerably more than Instax shots. That’s less than it did in instant …

After filing for Chapter 11 bankruptcy protection for a second time this week, Rite Aid is already planning to wind down operations at underperforming locations in at least nine states, court documents show. The long-suffering drug store chain, which is scrambling to sell parts of its business less than one year after emerging from bankruptcy the first time, has identified 47 locations that it will initially close as is negotiates with potential buyers and moves through the Chapter 11 process yet again. Rite Aid has 1,277 pharmacies, three distribution centers, and more than 24,000 employees across 15 states, and it’s hoping to sell many of its locations to pres…

Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. You can sign up to receive this newsletter every week via email here. Anthropic uses the Super Bowl to land some zingers about the future of AI Anthropic’s Super Bowl ads are bangers. The spots, which Anthropic posted on X on Wednesday, seize on rival OpenAI’s plans to begin injecting ads into its ChatGPT chatbot for free-tier users as soon as this month. The 30-second ads dramatize what the real effects of that decision might look like for users. They never mention OpenAI or ChatGPT by name. In one ad, a human fitness instructor playing the role of a fri…

There were moments leading up to the 30th WNBA season where it appeared as if it wasn’t going to happen. Thankfully, after a lengthy 17-month negotiation where both the players and owners were heard, that is not the case. The new season of women’s basketball kicks off tonight (Friday, May 8) with three exciting games. Here’s everything you need to know to tune in. Who is favored to win it all? Hot off their 2025 championship, the Las Vegas Aces want to continue their streak. The team has won three of the last four, including consecutive wins in 2022 and 2023. The women have more than momentum on their side. Most of their players are returning this yea…

The business world’s most exclusive club has always been the boardroom. For decades, it has operated as a roped-off circle of experience, where pattern recognition, war stories, and collective gut instinct guided the biggest decisions. But the most recent quarterly earnings calls and 2026 spending projections across industries from tech to finance make it clear: That era is ending. As business complexity explodes and competitive cycles compress, those old methods are showing their limits. Artificial intelligence is exposing blind spots, surfacing inconvenient truths, and rewriting how boards govern, challenge, and lead. The transformation goes beyond adding new to…

Amazon on Monday launched its latest AI model, designed to take over a user’s web browser and perform simple tasks. The move places the e-commerce giant in more direct competition with artificial intelligence companies like OpenAI and Anthropic, which are also developing AI “agents.” The model, called Nova Act, is currently available as a “research preview” for developers, meaning it’s not yet open to the general public. It can complete tasks such as browsing the web and making purchases without supervision. For instance, the company demonstrated Nova Act searching for apartments within biking distance of a specific train station. It can also handle more nuanced instr…

Instagram has begun testing AI-powered technology designed to proactively identify accounts it suspects belong to teens—even if the user has listed an adult birthdate—and place them under special “Teen Account” settings. This move is part of Meta’s broader effort to strengthen parental controls following criticism over the impact its platforms have on young users. “The digital world continues to evolve and we have to evolve with it,” Instagram said in a press release. “That’s why it’s important that we work together with parents to make sure as many teens as possible have the protective settings that come with Teen Account.” Instagram will also begin sending n…

By now, you’ve surely noticed it. Jean waistlines, sky-high not so long ago, are going lower. Low enough that you might need to think of underwear as outerwear. Across the fashion industry, experts agree that in 2026, ultra-low-rise will be a key business driver in the denim sector, with some brands saying that their low-rise styles have replaced the eternally popular high-rise as their best selling cut. “What we’re going to see in this next decade is [it’ll be] really dominated by the low-rise,” says Amy Williams, CEO of Citizens of Humanity group, which also owns the premium denim brand Agolde. “Right now, you’re sort of at that early stage where people are jus…

Thank you once again for reading Fast Company’s Plugged In. A quick programming note: We will be taking the next two Fridays off. Happy holidays to all, and I look forward to resurfacing in your inbox next year. For any number of reasons, 2025 has hardly been my favorite year. But if I were to make a list of things that went well, my relationship with AI would be on it. This was the year I went from being an AI dabbler to a daily user. And while some of that usage still amounts to messing around—hello, Sora!—even more involves tasks that make me more productive. More importantly, it brings me better results, a goal I hold dear. (Sadly, not every AI enthusiast …

Over the next 20 years, an estimated $84 trillion will change hands in the U.S.; some call this the Great Wealth Transfer, others the Silver Tsunami. This wealth is held in cash and assets, but also in the estimated 2.9 million private U.S. businesses that are owned by those over 55. Many retiring business owners will look to sell their company to private equity or larger conglomerates, while others will pass their businesses on to their heirs. A few are considering something more radical: giving their company away to good causes, like Paul Newman who gave his eponymous food company to Newman’s Own Foundation when he passed away in 2008. This idea remains radical eno…

Last month, Believer Meats was basking in acclaim. The startup had just secured final U.S. government approval for what it billed as Earth’s largest cultivated-meat facility, a $125 million complex near Raleigh, North Carolina. Boosters hailed the plant’s role in strengthening U.S. competitiveness in the race to grow meat from cells—a sector long dominated by Israel. Sen. Thom Tillis (R-NC) called it “a major economic win for the state and region.” Believer Meats CEO Gustavo Burger said he was thrilled about the facility’s opening, calling it a “major milestone” that would redefine the future of food. “Boom,” he wrote on LinkedIn, announcing that the company was set to …

As a potential TikTok ban looms in the United States (again), Substack is making (another) play for video creators to join its platform. Back in January, Substack CEO Chris Best wrote on his personal account that the company was “going to rescue the smart people from TikTok!” It seems he’s making good on that promise, as the company announced on Monday that it’s rolling out a scrollable video feed in its app. Given the timing of this TikTok-like launch, Substack appears eager to capitalize on the potential void left behind if TikTok is actually banned this time around. Substack first launched video in 2022, later introducing an in-app Media Tab in 2024. The latest…

As an operative researcher for luxury retail companies, I spent my career grabbing onto one corporate contract after the next, like a tree-swinging retainer monkey. But in a tariff-distressed industry, those contract “branches” grew further and further apart until I was left hanging. Then a colleague experiencing a similar work gap said, “Well, I guess we’re retired.” I’ve been called a lot of things in my life, but nothing prepared me for the word “retired.” I’m a freelancer, so no one is coming to my house with a gold watch as a reward for loyal service; I have no desire to move south; and I don’t play golf. My equally self-employed friend Roland had a suggestion: W…

CrowdStrike reiterated its fiscal 2026 first quarter and annual forecasts on Wednesday and announced a plan to cut about 500 roles, roughly 5% of its workforce, to streamline operations and reduce costs. The cybersecurity company will incur about $36 million to $53 million in charges related to the layoffs, of which about $7 million will be recognized in the first quarter ended April 30, it said in a regulatory filing. Austin, Texas-based CrowdStrike said the rest of the charges will be seen in the second quarter. The charges primarily consist of future cash expenditure related to severance payments, employee benefits, and related costs. The company’s shares w…

Dark Sky was a rarity in the app world. Universally beloved, the weather app had an uncanny ability to tell you when to expect rain, down to the minute. So when Apple announced plans to buy it six years ago, there was a collective sigh of frustration. The Android version, of course, disappeared almost immediately, while the iOS version was folded into Apple’s native Weather app. (The standalone iPhone app was discontinued.) The integration was never quite the same, though, and it seemed as if the magic of Dark Sky was lost. Now, however, the team behind the app is hoping lightning strikes twice. The developers of Dark Sky have announced a new iPhone app called Acm…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. AI won’t replace doctors anytime soon. Despite the clickbait headlines and the reports of chatbots outperforming doctors on this-or-that clinical task, medicine will always depend—literally and figuratively—on human touch. What’s interesting, though, is how AI seems to be improving that human touch. Thanks to notetaking apps, doctors can stop typing and be more present in the precious minutes they…

In the first week of February 2026, a social network called Moltbook became the biggest story in AI. Billed as “social media for AI agents,” the Reddit-like platform allowed autonomous AI bots to post, comment, and interact with one another while human users observed. Within days, more than 1.5 million agents had reportedly registered. They debated the nature of consciousness. They discussed whether they persisted when their context window was reset. Some proposed founding a religion for AI agents. Others outlined plans for world domination. While some commentators pointed out that much of this was just chatbots role-playing at the behest of their human owners, others s…

Change is often presented as an enigma. Unlike a traditional management task, you can’t just devise a plan and execute it. To be an effective change leader, you need to embrace a certain amount of uncertainty because change, by definition, involves doing new things, and that always involves some measure of unpredictability. Still, that doesn’t mean change is mysterious. We actually know a lot about it. In Diffusion of Innovations, researcher Everett Rogers compiled hundreds of studies performed over many decades. Around the same time, Gene Sharp led a parallel effort to understand how large-scale political movements drive social and institutional change. So while…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. April is Earth Month and that means all I want to do is talk about plastic. Last August, I learned of a new study that revealed that the human brains studied were nearly 0.5% plastic by weight. Let that sink in. Plastic has infiltrated our bodies so thoroughly that it’s likely now a measurable part of our minds. Shouldn’t our brains just be, well, brain matter? How did we get here? For decades, we…

When COVID-19 hit, our business came to a sudden halt. One moment our calendar was full, the next, meetings and engagements were disappearing. Companies we’d worked with for years shifted their focus overnight, pouring their energy into keeping doors open and team members safe. Like so many others, we found ourselves sidelined—and facing some hard conversations. While uncertainty hung heavy in the air, our small team was unusually open with each other. We talked candidly about the challenges, the personal toll, and what it might all mean for the business. Without setting out to do so, we had built a foundation of psychological safety—one that made navigating a global cri…

The fiercest space race is not about getting back to the moon—it’s about allowing you to post a TikTok or watch Netflix on your phone anywhere around the globe, from the Atacama Salt Flats to the Khongor sand dunes in the Gobi Desert. To make this happen, two distinct design philosophies are at war, as companies build out the infrastructure needed to ensure every phone on the planet is permanently connected to the internet. On one side is Elon Musk’s SpaceX/Starlink and the copycat companies that have followed in Starlink’s wake. Their approach is to invade space with tens of thousands of small satellites, creating a network of objects that blanket low Earth orbit. On t…

Flights departing for Los Angeles International Airport were halted briefly due to a staffing shortage at a Southern California air traffic facility, the Federal Aviation Administration said Sunday, when the agency also reported staffing-related delays in Chicago, Washington and Newark, New Jersey. The FAA issued a temporary ground stop at one of the world’s busiest airports soon after U.S. Transportation Secretary Sean Duffy predicted that travelers would see more flights delayed and canceled in the coming days as the nation’s air traffic controllers work without pay during the federal government shutdown. During an appearance on the Fox News program “Sunday Morning Fu…

Where legislatures have refused to boost pay and benefits for workers, advocates have often taken the fight straight to voters. In recent years, voters in Michigan, Missouri, and Nebraska overwhelmingly backed higher state minimum wages and guaranteed paid sick leave at the polls. But despite that strong showing of support, lawmakers on both sides of the aisle are now trying to water down or even roll back the measures their constituents approved. In November, 58% of Missouri voters approved Proposition A, which raises the state minimum wage to $15 by 2026 and requires employers to provide paid sick leave. That level of support, said Missouri Jobs with Justice Policy D…