Blog, YouTube & Content Monetization

Two decades after the original film, Anne Hathaway and Meryl Streep are returning to the world of The Devil Wears Prada for its long-awaited sequel. The Devil Wears Prada 2, which also sees the return of stars Stanley Tucci and Emily Blunt, follows Hathaway as journalist Andy Sachs and Streep as Miranda Priestly, the editor-in-chief of fictional fashion magazine Runway, crossing paths again 20 years after the events of the first movie. When Streep and Hathaway starred in the original Devil Wears Prada, it was an untested franchise that fashion houses hesitated to lend their clothes and brand names to. But the sequel is an entirely different story, with the fashion…

This month’s legal dustup between NFL quarterback Lamar Jackson and NASCAR legend Dale Earnhardt Jr. over trademark rights to the number 8 may have amounted to little more than a tempest in a teapot, but it has drawn attention to a rarely considered topic in branding and marketing: the use of numbers in brand names and logos. Why might a seemingly arbitrary number like 8—or 27 or 63, for that matter—be worth fighting over? And are some numbers worth more than others? Obviously, numbers are at an important disadvantage compared to letters when it comes to their use as trademarks. While an initial letter can stand for any word that it begins with, numbers are much more con…

Your back pain gets worse as you sit through a long meeting. Your wrist pain flares when you’re typing furiously to meet a tight deadline. During a busy shift at the grocery store, you feel a migraine coming on. If that sounds familiar, you’ve got plenty of company. About one in four U.S. adults suffer from chronic pain. The share who say they are in chronic pain either on most days or every day in the past three months is growing: It jumped by nearly 4 percentage points to 23% of U.S. adults in 2023, up from 19% in 2019. Chronic pain is not only hard on workers trying to do their jobs, but it also takes a toll on employers and the economy as a whole by costing an…

After traveling deeper into space than any other humans, the Artemis II astronauts pointed their moonship toward home Monday night, wrapping up a lunar cruise that revealed views of the far side never beheld by eyes until now. Their flyby of the moon — NASA’s first return since the Apollo era — even included some celestial sightseeing besides yielding rich science. It was a significant step toward landing boot prints near the moon’s south pole in just two years. A total solar eclipse greeted the three Americans and one Canadian as the moon temporarily blocked the sun from their perspective. Mercury, Venus, Mars and Saturn nodded at them from the black void. The landing …

Dream job alert: Wendy’s is looking to hire a “chief tasting officer”—and the role pays $100,000. The fast-food company launched a contest to find the perfect person for the unique job. The new CTO will create content and taste-test Wendy’s food on camera. Wendy’s is known for its humorous approach to marketing and branding. The job ad is no exception. The contest website reads: “Do you hate your job? Are you too iconic to be opening PDFs for your boss? Ever been told you’re a personality hire? Do you care more about bacon than bottom lines? Are you more about JBC than KPI?” Want to try your luck at landing the coveted role? Here’s what you need to kno…

A New Mexico jury determined Tuesday that Meta knowingly harmed children’s mental health and concealed what it knew about child sexual exploitation on its social media platforms, a verdict that signals a changing tide against tech companies and the government’s willingness to crack down. The landmark decision comes after a nearly seven-week trial, and as jurors in a federal court in California have been sequestered in deliberations for more than a week about whether Meta and YouTube should be liable in a similar case. New Mexico jurors sided with state prosecutors who argued that Meta — which owns Instagram, Facebook and WhatsApp — prioritized profits over safety, and v…

In my early twenties, I spent my summers backpacking through Pondicherry in South India, Yogyakarta in Indonesia, and Phnom Penh in Cambodia. I often traveled by myself, with my Lonely Planet guidebooks as my only companion. Since the 1970s, these iconic blue books have helped generations of young travelers navigate off the beaten track around the world. Written by a network of 450 local writers and experts, I found the Lonely Planet guides crucial as I tried to figure out what neighborhoods were worth visiting, where to stay, how to avoid tourist traps, and what restaurants locals love. But as essential as these books are—they’re the top travel guidebook brand in th…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Back in the housing frenzy of 2021, homeowners were bombarded with inquiries from eager investors looking to see if they were open to selling. The outreach came in all forms—text messages, postcards, phone calls—and often felt relentless. Redfin data shows that in Q4 2021, investors scooped up 94,715 U.S. homes, a 51% jump from the 62,581 homes they purchased in Q4 2019. But that investor-driven surge—powered by rock-bottom interest rates, pandemic stimulus, and the remote work boom—began to fade as the Federal Reserve pivoted to fighting inflati…

Let’s be clear: We shouldn’t expect kids to be experts in financial literacy. As much as they love YouTube, I doubt many spend their time watching videos of Warren Buffett. However, the oldest members of this Gen Alpha group will become adult consumers soon enough, and between the way they approach money and their perception of spending, two things are quite clear. The first is that regardless of their industry, companies will be put to the test by this generation. The second is that Gen Alpha may have a rude awakening when faced with the harsh realities of life. We’ve done several studies on Gen Alpha, with the most recent focusing on their thoughts and interactions wi…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Every generation has its tinkerers. People who get their hands dirty not because they know exactly what they’re doing, but because they’re following a feeling. No formal training. No permission. Just curiosity, instinct, and a slightly obsessive need to mess with things until they do something interesting. Welcome to the age of vibe coding. The term itself surfaced just weeks ago—coine…

When we say “technology” there’s a lot more than just artificial intelligence. Yet when talking about tech trends, AI is what most executives will point to. This year, leaders are seeing many trends around AI, from coding to handling multiple steps without human intervention to regulation. And a few executives will steer away from that conversation completely. We asked our Fast Company Impact Council members what technology trends they see gaining steam this year, and received an onslaught of ideas. We share 24 of those here. 1. TOOLS TO PROTECT ETHICAL USE In the music space, AI platforms will start incorporating more tools that protect copyright and ethical use, especi…

The state of behavioral health tells two different stories. On one hand, the crisis is deepening: 62% of U.S. adults now experience mental health challenges, up from 44% just a decade ago. Severe mental illness has climbed from 10% to 15% over that same period, according to third-party research commissioned by Qualifacts (research not available publicly). On the flip side, there are signs of genuine progress. The stigma around seeking care is finally lessening, with treatment rates rising from 45% to 52% between 2014 and 2024. Mental health and substance use spending increased 55% from 2015 to 2022, adding 170,000 critical jobs to the behavioral health workforce d…

Attention! There is now just one day left until the deadline for this year’s tax filing. And the Internal Revenue Service (IRS) has already reminded taxpayers to “act now” to pay whatever they owe on their 2024 taxes, or request an extension, before April 15. Fewer Americans have filed their federal taxes, and more have requested extensions, compared with the same period last year, according to CNN, which reviewed the IRS data. According to those numbers, as of March 21, the IRS had received nearly one million fewer tax returns, or 1.1% less, than it received in the same point in the filing cycle last year. While experts told CNN this was not a reason for concern,…

Workers without college degrees have, for some time, faced declining opportunities in the workforce. However, new data signals that this may be changing, a sign that hiring managers are less focused on educational attainment and more focused on skills than they were in years past. That’s according to new research from Opportunity@Work, a nonprofit focused on increasing career opportunities for workers who lack college degrees but are “skilled through alternative routes,” aka “STARs.” The research, which analyzed trends in so-called paper ceilings, finds that between the years of 2000 and 2020, 70% of newly created jobs often required a college degree. However…

Yesterday, astronauts Reid Wiseman, Victor Glover, Christina Koch, and Jeremy Hansen became the first humans in over 50 years to see the far side of the moon. Artemis II launched at 6:35 p.m. ET on Wednesday, April 1. The 10-day mission is a slingshot around the moon, paving the way for a moon landing with Artemis IV in 2027. (Artemis III, scheduled for 2026, will test out systems to land humans on the surface of the moon in orbit next year.) While there are satellites around the moon, and rovers and landers on the lunar surface, unaided human eyes have not seen the moon’s surface details since Apollo 17 in 1972. That changed on Monday, April 6. The …

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. Last week’s Modern CEO made the case that boards and recruiters should stop focusing on CEO candidates’ résumés and start evaluating their potential for agility. That said, one aspect of work history can serve as a good proxy for the ability to manage uncertainty and change: international exp…

“Who am I to tell them how to make decisions?” This anxiety-induced thought played like a broken record in my head as my first leadership training event approached in my new role as a training director. Talking in front of 40 leaders, most of whom were older than my ripe old age of 30 at the time felt like the perfect opportunity for them to see right through my lack of expertise and expose me as the fraud I was. Years ago, while working at a regional bank, I was promoted from trainer to leading a training team in another department. My prior roles as a sales trainer and human resources consultant allowed me to build a company-wide reputation as an expert on compl…

For many families with young children in the U.S., the cost of childcare is prohibitively expensive, preventing some parents, especially mothers, from returning to the workforce. That’s why one California-based company recently introduced a new childcare initiative, vowing to pay up to $3,000 a month in childcare costs for eligible employees. The cofounders of Cakes Body, 32-year-old twin sisters Casey Sarai and Taylor Capuano, say their own experiences as working mothers inspired the decision. Capuano recalls how, after having her first child, she made the difficult decision to return to work even though she had only $200 left each month after paying childcare costs.…