Blog, YouTube & Content Monetization

My mother was always the last parent to pick me up from gymnastics practice. While other moms arrived in jeans, she’d sweep in wearing a power suit, fresh from her role as a senior marketing executive at a major software company. At the time, it was a bit embarrassing. Looking back, I realize I was witnessing someone who refused to accept artificial limitations on what she could achieve. Years later, as a CMO, I’ve come to appreciate how those early lessons shaped my understanding of professional possibilities. As a CMO in the ‘80s, my mother was a trailblazer—it was not typical for a woman to have a seat at the board table. But I’ve also learned that even with strong…

With over 900 million users worldwide, LinkedIn often feels like the ultimate goldmine for professional networking and career growth. But figuring out the right blend of authentic expertise, personal flair, and audience engagement can feel more daunting than it’s worth. Yes, it’s crucial to know how to boost engagement, but it’s just as important to understand which kinds of posts can hurt your reputation and sabotage your efforts to be seen as an expert. Here are three types of posts you’re better off avoiding. Algorithm-chasing posts LinkedIn’s algorithm is constantly changing, influencing the likes, views, and social interactions your posts receive from potenti…

The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more. For the last decade, chief marketing officers (CMOs) haven’t felt as appreciated and necessary as they once were. But that may be changing—I should stress “may.” I’m thinking of the 2024 CMO Tenure Study by marketing consultancy Spencer Stuart. They’ve been issuing this study for two decades. Four years ago, the length of CMO tenure tightened to its smallest interval in more…

This year, the most innovative companies in the education sector are tackling a dizzying array of challenges facing students and schools alike—not to mention parents. As a teletherapy platform, Parallel Learning enables schools and special education providers to counsel students and track their progress. Promova, whose mission is to make language learning more accessible to people who are neurodivergent, is the first language learning app to build a dedicated setting for those with dyslexia—a specialized typeface and adjustments to font size and brightness help mitigate some of the most common reading challenges that people with dyslexia experience. EdSights uses AI chatb…

The standing desk is old news. Behold, the standing table. Herman Miller just released a new design that takes the concept of a standing desk to a whole new level. The Spout Sit-to-Stand Table comes in a range of sizes, from 2-by-4 feet to a whopping 4-by-7 feet, supports up to 400 pounds, and can seat a whole team rather than just one worker. That’s because it breaks a key form factor that most other standing desks follow: the number of legs in use. The vast majority of standing desks have only two motorized legs, mostly because they’re easier to stabilize and engineer to move seamlessly. Meanwhile, the Spout table stands on four legs, allowing chairs to be placed comf…

By Gordon Boggis and Michael DiTullo Imagine sitting in a café where the clatter of a fork hitting a plate across the room drowns out your conversation with the person sitting next to you. Have you ever worked in an open office filled with overlapping video calls, making it almost impossible to focus on the document on your screen? Perhaps you recall discussing sensitive matters in a bank while overhearing equally private conversations from the next office. These everyday examples highlight how disruptive noise pollution can be and how important it is to prioritize acoustics. The reality is that poor acoustics are a pervasive yet solvable problem. Like a pebble in…

Super Bowl ad spots range from just 15 to 60 seconds, but their impact lives on through social media for the days, weeks, and sometimes even years that follow. Although around 50 brands bought broadcast time, less than a week later, only a handful are still being talked about. So how can brands best transform their (very expensive) ads from momentary entertainment to long-lasting conversation pieces? Data from Metricool, a social media analytics tool, shows that the Super Bowl ads with the largest reach and impact are ones that use social media to turn their seconds-long time slot into an all-encompassing experience. “Brands should focus on full-scope coverage, r…

In 2017, Uber’s executive team reached a critical turning point. The world saw headlines about leadership changes, valuation drops, and cultural upheavals. Beneath the noise, however, lay a deeper issue. It wasn’t rogue culture or aggressive expansion. It was misalignment at the very top. An all-too-familiar scenario had taken root: Executives were operating in silos. They weren’t facing challenges to key decisions, and they overlooked red flags. The result? A $20 billion valuation adjustment and a leadership overhaul that forced Uber to rethink how alignment works at the highest levels. And that’s where the real story begins. Instead of crumbling, Uber recali…

You know what I miss? Listening to the radio. I’ve always loved background music, which helps me focus. But modern music-streaming services can be distracting. Yes, I enjoy having instant access to millions of songs with services like Spotify. But I find myself constantly fiddling—searching for the next song, hitting the forward button, and choosing new playlists. Radio stations are a great alternative. You just hit the play button, and someone else makes the decisions. Now, of course, Spotify and other such services offer radio-station-like options of their own. But there’s always that “next track” button tempting you to skip around. Plus, these options s…

When he was 17 years old, Arne Hillerns moved from his small village in Northern Germany to spend a year in Wausau, Wisconsin. For a brief period of time, he felt like the foreign exchange high school student that he was: “People look at you [and think,] ‘Who’s that kid?‘“ he recalls. Just a year prior, Hillerns had discovered skateboarding, and the skate scene in Wisconsin was buzzing. Within three days or so, he had found a community of skateboarders. “Skating made me so much more open in my personality and gave me confidence,” he says. “It was a very easy entry to this new world for me.” Fast-forward 25 years, and Hillerns’s passion for skateboarding has spread acr…

When I was 35, a ruptured brain aneurysm nearly killed me. My husband and I had just moved to a new city, bought our first house, adopted a dog, and I had recently started my own business. Life was running at 100 miles an hour and I thought this is what hustling was supposed to feel like. Living my best life, right? Until I collapsed, unconscious, on my bathroom floor. I miraculously survived. Recovery wasn’t always easy due to my new cognitive deficits. However, the experience taught me about the power of empathy to heal and how clarity and decisive action — especially when the stakes are high — can be the most compassionate things someone can do to alleviate str…

The other day, my 15-year-old daughter and her friend were smelling candles in the local grocery store just two blocks from our home. I frequently send my daughter, and my younger son, 10, to grab a few items there when I’m busy—especially in the summer when no one gripes about the walk. But on this particular day, an employee approached the girls and asked them to leave the store immediately. “Why?” they responded in unison, taken aback. The answer: Because they didn’t have a parent or guardian with them. Annoyed, but not entirely shocked, I popped by and spoke to a manager (in the least Karen-like fashion I could muster). I was told that the grocery store does…

As a kid of the 1970s, I was fascinated by a short-lived art movement known as photorealism. The painters who practiced it created works that weren’t merely realistic. They were borderline indistinguishable from photographs—an extraordinary feat to pull off with oil on canvas. If the genre hadn’t involved so much painstaking effort, it might have gained more momentum. Thanks to generative AI tools such as DALL-E and Midjourney, which can turn a written prompt into a photo-like image in seconds, we now live in an era of point-and-click photorealism. The results often don’t amount to anything more than internet chum. I certainly didn’t consider any of it to be art—until…

As many organizations implement return-to-office mandates, the debate around RTO’s impact on performance and culture intensifies. Harvard Business School professor Frances Frei joins Rapid Response to bust popular myths around in-person work, and reveal the surprising—and somewhat contradictory—intentions of many pro-RTO business leaders. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business leaders navigating real-time challenges. Subscribe to Rapid Response wherever y…

Everyone has a favorite moment from Super Bowl LIX. Eagles fans likely will long cherish the decisive victory over the Chiefs. Some will discuss Kendrick Lamar’s game-changing halftime show. Me? I was happy to see Puppy Monkey Baby again. The former Mountain Dew mascot, which made its disturbing debut in 2016 and was widely hated by pretty much everyone, was part of DoorDash’s 2025 Super Bowl commercial, a spot that crammed in more corporate mascots than anyone thought possible. For some reason, that stirred some nostalgic feelings in me and I took to Facebook to post “I, for one, am THRILLED to see the return of Puppy Monkey Baby!!!” That’s when things got weird. …

This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. I like thinking on paper. That’s why I’ve got a box under my desk with 27 old idea notebooks. But when I’m looking for a specific note scrawled early in 2020, digital notes are helpfully searchable. Given that paper and digital have distinct advantages, I’ve been experimenting lately with hybrid approaches. Read on for what I’ve found to be most useful. My current notebook of choice: The reMarkable Paper Pro What it is: A specialized paper tablet originating from Oslo, Norway that feels like a cross between a Ki…

The waters of Cape Cod Bay are coming for the big brown house perched on the edge of a sandy bluff high above the beach. It’s just a matter of when. Erosion has marched right up to the concrete footings of the multimillion-dollar home where it overlooks the bay. Massive sliding doors that used to open onto a wide deck, complete with hot tub, are now barricaded by thin wooden slats that prevent anyone from stepping through and falling 25 feet to the beach below. The owner knew it. He removed the deck and other parts of the house, including a small tower that held the primary bedroom, before stopping work and falling into a standoff with the town. He’s since sold th…

There only a few absolute truths in life. The two most recognizable are death, and unless you’re very rich or politically connected, taxes. There are, however, numerous others just a slight tier below; not the least of which is that nearly everyone has a story of themselves or someone close to them wanting to be an architect at some point in their lives. In our collective societal brains we envision these rarified individuals to be highly creative thinkers and mathematical whizzes who are constantly innovating. Those who study history might even think of the great masters of antiquity such as Imhotep, Vitruvius, Brunelleschi, or other unknown masters of ancient Rome, …

In the span of three plays in the second quarter of the most-watched event on television, Kansas City Chiefs quarterback Patrick Mahomes was sacked multiple times before launching the football soaring through midair—only for it to be intercepted and returned for a touchdown by his opponent, the Philadelphia Eagles. And as that series of unfortunate events unfolded for the Chiefs at Super Bowl LIX, it seemed America rejoiced. As one X user wrote before the big game: “The amount of people I know who will be rooting for the Eagles simply because they don’t want the Chiefs to win is a beautiful thing. Hate conquers all.” Hate conquering all certainly seemed to be the …

Growing up in Omaha, Nebraska, the Joslyn Art Museum was a hub of culture for surrounding Midwestern towns. No matter how much or how little you knew about fine art, it was the place you could go to see works that you might not otherwise be able to access outside of the coasts. Decades after leaving Omaha, I returned this past December, and while visiting my mother’s house, I noticed a brochure for the Joslyn in her mail pile. It was unusually striking and had a look and feel that was vastly different from the Joslyn’s original brand identity. The old logotype, locked up with a pictorial mark, was traditional and respectable, but also very much tied to the past. The n…

Getting a preschool-age child, let alone dozens of them, to wash their hands can be an exhausting chore. At Family Connections preschool in the Portola neighborhood of San Francisco, that used to be a constant challenge and frustration for educators. Without an outdoor sink, students’ outdoor activities were interrupted anytime a hand got dirty, as the whole group had to take a trip back inside, says executive director Yensing Sihapanya, noting how that would eat up precious minutes that could have been spent playing and learning. But in 2021, the Low Income Investment Fund (LIIF), a community development financial institution (CDFI), poured grant money into San Francisc…