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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
10,834 topics in this forum
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The hottest parties right now are happening in the metaverse. VRChat, a video-game-like social platform hosted in virtual reality, saw more than 130,000 people in attendance on New Year’s Day 2025, according to a VR culture blog. Before 2020, VRChat had hardly seen more than 20,000 concurrent users, according to Wired. While virtual clubbing began in the early 2000s on platforms like Second Life, VRChat, and AltspaceVR, the COVID-19 lockdowns brought a new wave of virtual ravers as traditional nightclubs closed and people looked for online alternatives. Today, VR clubbers line up each week for dozens of fully immersive virtual parties hosted across the U.S., Europ…
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PECOS, Texas—Extreme drought has diminished the flows of the Rio Grande and Pecos River, two of the most iconic waterways in Texas. The advocacy group American Rivers recently named the Lower Rio Grande one of its most endangered rivers, describing a “near-permanent human-induced megadrought threatening all life that depends on it.” On the Pecos River, there hasn’t been enough water to distribute to irrigation districts below the Red Bluff Reservoir in recent years. While farmers and cities face increasing water scarcity, oil and gas companies use billions of gallons of water from these rivers annually. An exclusive Inside Climate News analysis found that driller…
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On the evening of January 7, the Eaton Fire hit Altadena, destroying more than 10,000 commercial and residential homes and displacing thousands of families. Just a little over two months later, and this historically Black community is facing a new threat. Shortly after the fire, a private developer paid $550,000 in cash for the first vacant lot left behind from the wildfires, about $100,000 above asking price. In the days since, at least 13 more properties have sold, at least half of them by offshore private developers. But community leaders are working to beat back the tide. Last month, a Pasadena-based housing justice nonprofit purchased a burned lot in the neig…
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Gen Alpha, the youngest generation of active consumers in the market, are teetering on the onset of teen angst. For many of them, an unavoidable trigger of it will be those pesky hormonal-triggered breakouts. It’s a moment for the skincare industry to once again swoop in and offer tweens and teens a smorgasbord of problem-skin creams, gels, patches and facemasks treatments. That part hasn’t changed for generations of consumers. What’s evolved are the strategies brands are using today to reach the youngest of them. Previous generations of teens, for instance, would see ads for acne brands in glossy magazines, newspaper inserts, on TV during Nickelodeon commercial b…
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Feeling like you’ve overdone it on the scrolling? Now you can take a break from TikTok to meditate, without ever leaving the app. TikTok’s new in-app meditation feature, announced Thursday, was first tested earlier this year with a group of teen users and is now rolling out to everyone. Designed to improve sleep quality, the meditations activate during designated “sleep hours” and serve as a gentle nudge to put the phone down during a late-night scroll session. For users under 18, the feature is enabled by default. If teens are still on the app after 10 p.m., their For You feed will be interrupted by calming music and breathing exercises. If ignored, the prompt re…
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Adam Becker is a science journalist and astrophysicist. He has written for The New York Times, BBC, NPR, Scientific American, New Scientist, Quanta, Undark, Aeon, and others. He also recorded a video series with the BBC, and has appeared on numerous radio shows and podcasts, including Ologies, The Story Collider, and KQED Forum. What’s the big idea? Tech billionaires like to hype up delusional doomsday fantasies in which they are the saviors and overlords of civilization. Many people may just laugh or disregard these outlandish claims, but a closer look reveals the scary truth of how seriously, specifically, and consequentially these thought leaders are committed t…
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Spain has ordered Airbnb to block more than 65,000 holiday listings on its platform for having violated rules, the Consumer Rights Ministry said Monday. The ministry said that many of the 65,935 Airbnb listings it had ordered to be withdrawn did not include their license number or specify whether the owner was an individual or a company. Others listed numbers that didn’t match what authorities had, it said. Spain is grappling with a housing affordability crisis that has spurred government action against short-term rental companies. In recent months, tens of thousands of Spaniards have taken to the streets protesting rising housing and rental costs, which many …
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We don’t talk enough about what doesn’t scale. Which is ironic, because we talk about scale constantly. Scale is the shorthand for success in just about every industry. If it can’t scale, is it even worth doing? That’s the kind of thinking that floods strategy decks, venture capitalist meetings, and quarterly reviews. But here’s the question I keep circling back to: Can it still matter if it doesn’t scale? Because I’ve seen real impact in spaces where scale wasn’t the point. And frankly, it wasn’t even possible. THE MYTH OF “MASS = MEANING” There’s a quiet arrogance baked into how we treat scale, as if the size of a thing is what determines its signific…
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If you were to drink improperly recycled toilet water, it could really hurt you—but probably not in the way you’re thinking. Advanced purification technology so thoroughly cleans wastewater of feces and other contaminants that it also strips out natural minerals, which the treatment facility then has to add back in. If it didn’t, that purified water would imperil you by sucking those minerals out of your body as it moves through your internal plumbing. So if it’s perfectly safe to consume recycled toilet water, why aren’t Americans living in parched Western states drinking more of it? A new report from researchers at the University of California, Los Angeles, and the…
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An environment conference opened in Nepal on Friday to discuss global climate change, including the impact on the highest Himalayan peaks where snow and ice are melting. The three-day conference in Kathmandu titled, “Climate Change, Mountains and the Future of Humanity,” is expected to include discussions of critical climate issues. “From the lap of Sagarmatha (Everest), the world’s highest peak, we send this message loud and clear that to protect the mountains is to protect the planet. To protect the mountains is to protect our seas. To protect the mountains is to protect humanity itself,” Nepal Prime Minister Khadga Prasad Oli told participants at the opening meeting.…
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The rideshare market has reached a crossroads. Autonomous vehicles are on the rise, driver unrest is mounting, and customers are questioning everything from pricing to trust and safety. In the midst of it all, Lyft is mounting a comeback. CEO David Risher, who came into the role at Lyft two years ago, is taking a bird’s-eye view on the operation and pushing to reposition the company squarely against their competitor, Uber—with faster execution, bold new programs, and Lyft’s biggest international acquisition to date. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind…
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More than any other Apple product, the Vision Pro is still—to quote Bob Dylan by way of Steve Jobs—busy being born. Announced at the Worldwide Developers Conference (WWDC) on June 5, 2023 and shipped the following February, the $3,500 spatial computing headset has evolved some since its first release. This year brought a meaty operating system upgrade and a slightly revised version of the device sporting Apple’s powerful new M5 chip. But much of the progress the Vision Pro has made hasn’t stemmed from the routine tick-tock of software and hardware updates. Apple has also been throwing itself into the equally vital work of getting third-party developers and creators to…
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Social media users have been having a field day with Waymo’s autonomous vehicles, sharing videos that poke fun at the driverless cars getting stuck, acting unpredictably, or simply navigating the world a little too awkwardly. The latest wave of posts follows Waymo’s recent expansion into Austin, where users are already documenting bizarre and frustrating experiences with the service. TikTok user Becky Levin Navarro posted a video on April 20 claiming a Waymo car trapped her and her fellow passengers on the side of a highway after heading in the wrong direction. “This is the most insane thing. We’re in a Waymo, here, under Mopac,” she said. “It was going the wrong …
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Never underestimate the news media’s ability to amplify the mundane with urgent-sounding headlines. If you follow the twists and turns of the retail industry as closely as we news-watchers do, you may have noticed recently that the simple act of closing for the Easter holiday has been rebranded as a “retail blackout.” If you’ve been at all confused by this oversold terminology, here’s a brief explainer to help break it down: What’s happening? Over the last week or so, a number of news organizations—mostly from outside the United States—have reported on a so-called “retail blackout” that is set to take place on Sunday, April 20, which is Easter Sunday. E…
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After federal funding for renewables evaporated this year, the future path of the energy sector has been unclear. But even in uncertain times, companies are advancing the technology needed to push for a clean-energy transition—while also accommodating for a new grid that needs to keep up with the huge power demands of the wave of data centers coming online. From new battery tech to all-day solar power to better ways to track emissions and more, these innovations can help see the sector through this precarious period. Exowatt For generating solar power even when the sun isn’t shining Exowatt’s P3 unit is a power plant in a 40-foot-long shipping container. The unit uses…
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TikTok’s U.S. operations are now managed by a new American joint venture, ending a long-standing debate over whether the app would be permanently banned in the United States. The good news for TikTok users is that this deal guarantees that the app will continue to operate within America’s borders. But there’s some bad news, too. Successive U.S. administrations—both Biden’s and The President’s—argued that TikTok posed a national security threat to America and its citizens, partly because of the data the app collected about them. While all social media apps collect data about their users, officials argued that TikTok’s data collection was a danger (while, say, Face…
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MANDAN, N.D. (AP) — A North Dakota jury on Wednesday found Greenpeace liable for defamation and other claims brought by a pipeline company in connection with protests against the Dakota Access oil pipeline. The nine-person jury awarded Dallas-based Energy Transfer and its subsidiary Dakota Access hundreds of millions of dollars in damages. The lawsuit had accused Netherlands-based Greenpeace International, Greenpeace USA, and funding arm Greenpeace Fund Inc. of defamation, trespass, nuisance, civil conspiracy, and other acts. When asked if Greenpeace plans to appeal, Senior Legal Adviser Deepa Padmanabha said, “We know that this fight is not over” and said the…
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It’s spring, and nature is pulling me away from my computer as I write this. The sun is shining, the world is warming up, and the birds are chirping away. And that got me thinking: What if a smartphone app could translate all those chirps for us? No, I’m not talking about an app that will translate bird sounds to human speech (although that would be neat). Rather, the app we’re about to go over tells you what specific species is making any bird sound around you—kind of like Shazam, only for nature. All you have to do is hold up your phone and press one button. It’s an app I’ve personally used a bunch over the years and happily rediscovered this year. It’s espe…
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“Well, it took a minute,” said Spike Lee, surveying the glittering Met Gala crowd during cocktail hour through bright orange glasses that matched his New York Knicks cap. “But we’re here now, that’s the most important thing.” Lee was referring to the fact that for the very first time, the Met Gala was making a point of celebrating Black style and Black designers — something he felt was an overdue milestone, but a very welcome one. “Long overdue,” Lee repeated. “But we’re here to celebrate. And who knows what’s gonna happen because of this event? There’s gonna be reverberations around the world.” Lee was echoing an excitement that many of the approximately 400 guests — …
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Hawa Hassan was only 4-years-old when fighting forced her and her family from their home in Somalia. Hassan spent the next three years in Kenya, where some of her earliest memories were of running around tents in a refugee camp with her siblings and helping her mother stock the goods store she’d opened there. When she was seven, Hassan’s mother sent her to live with family friends in Seattle. It would be another 15 years before she saw her family again. “A lot of my childhood was spent wondering about my own background and my own identity,” said Hawa, a chef and entrepreneur who now lives in New York. “For many years, I had this deep desire to find people like mys…
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