Blog, YouTube & Content Monetization

The news cycle is seemingly always full of OpenAI stories. The state of various investments from fellow tech giants like Nvidia and Microsoft, the competitive landscape between other big AI players like Google and Anthropic, and, of course, the more existential questions surrounding the direction of artificial intelligence and its impacts on society. For its new Super Bowl campaign, OpenAI is focusing on a simpler narrative: how ChatGPT helps people build things that have real-world impact. The company will roll out a 60-second national spot during the big game, but it has also made three regional ads, which are debuting exclusively on Fast Company. The regional s…

It’s a common experience: you search for white bean soup recipes one time on Instagram, and you are bombarded with white bean soup content on the app for seemingly all eternity. Instagram wants to fix that. Starting today, the company’s three billion users can have more control over their algorithm via a “Tune Your Algorithm” feature. It’s not quite Bluesky, or the Instagram of yore that only displayed content from accounts users followed, but it does let users select or unsubscribe from different topics. The new feature, which leverages AI, lets users pick topics they want to see more or less of on their explore page. Users will first be able to see a list of su…

It’s a common experience: you search for white bean soup recipes one time on Instagram, and you are bombarded with white bean soup content on the app for seemingly all eternity. Instagram wants to fix that. Starting today, the company’s three billion users can have more control over their algorithm via a “Your Algorithm” feature. It’s not quite Bluesky, or the Instagram of yore that only displayed content from accounts users followed, but it does let users select or unsubscribe from different topics. The new feature, which leverages AI, lets users pick topics they want to see more or less of on their explore page. Users will first be able to see a list of suggest…

Hellmann’s. Axe. Ben & Jerry’s. Dove. Nutrafol. Pepsodent. Vaseline. When a brand exists within a CPG behemoth like Unilever, it can struggle to get dedicated design attention. So often, it doesn’t—and as a result, its brand can get a bit dusty on the shelf. That’s what happened to Lipton with an identity from 2014 that hewed closer to the 1999 Burger King logo than a modern leader of the tea industry. But now, with a new owner, Lipton is launching a fresh look as it celebrates 135 years in business and expands its product line. The big business of teaLipton is the titan of tea. Its products (which include Tazo, Pukka, PG Tips, and more) are sold in more than 100 coun…

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday. When Mary Beth Laughton became president and CEO of Recreational Equipment, Inc. (REI) earlier this year, she inherited an organization with a rich heritage: REI was founded in 1938 by Lloyd and Mary Anderson, who joined some fellow outdoor enthusiast friends to buy ice axes that were only available i…

AI poses an infuriating dilemma: On the one hand, it promises to reduce the grunt work present in every job. On the other hand, between the creation of AI slop, and employee fears around job loss, figuring out how to actually reap those benefits creates another job in and of itself. Companies are resorting to a variety of strategies to solve this problem. Amazon tracks how often employees use AI, Microsoft has an internal bootcamp where teams brainstorm how to redesign their workflows to include AI, and Boston Consulting Group has made AI use part of employee performance evaluations. Other companies are taking a different approach: paying employees to experiment…

Darin Fisher is a little older than the fresh-faced, newly minted PhD types you see roaming the well-appointed floors at OpenAI’s second location in San Francisco’s Mission Bay district. Before arriving at the AI super-startup, he spent 25 years working on some of the most important web browsers in the history of the web: He worked on Netscape Navigator, which helped define the early consumer internet. He worked on the popular Firefox browser at Mozilla, then went to Google, where he was a member of the Chrome team. After Google, he wanted to explore alternative browsers; he did so first at Neeva (which offered an ad-free experience), then at the Browser Company, which…

Uniqlo, the Japanese retailer known for its monochromatic casual wear and accessories, is gearing up to significantly expand its U.S. physical footprint next year. The brand will open 11 new stores across seven cities in spring and summer 2026, Uniqlo told Fast Company. The expanded fleet will include four new stores in New York City: three in Manhattan and an additional location in the Williamsburg section of Brooklyn. The new locations come two decades after Uniqlo opened its first U.S. store in Manhattan’s Soho neighborhood in 2006. For fans of Uniqlo’s ultra-stretch jackets, Pufftech vests, and functional backpacks, it gets even better: The company is al…

Weight-loss giant Weight Watchers is relaunching itself for the Ozempic era. Six months after completing a Chapter 11 restructuring, the company is rolling out a revamped app and digital platform, a reimagined digital coaching experience, and a new brand identity. It’s even bringing back its old, two-word name, Weight Watchers. (The company had changed its name to WW in 2018 and later styled itself WeightWatchers.) Weight Watchers’ pitch: Any telehealth company can get you a GLP-1 prescription—including Weight Watchers itself—but Weight Watchers has unique programs to keep you healthy and on track. Those offerings include coaching, fitness classes, and a menopause…

Gorin explains Expedia’s three-part AI strategy, from improving travel products to giving employees “superpowers.” View the full article

The internet has repeatedly changed how people travel. First came the browser, then smartphones. Each shift promised to flatten the industry further, cutting friction, shrinking the role of middlemen, and pushing more of the experience into software. But AI introduces a different possibility entirely: What happens when people stop visiting travel websites at all? Few companies have lived through every phase of that evolution quite like Expedia Group. The company survived the rise of Google, the collapse of desktop computing, the mobile revolution, platform monopolies, and a pandemic that temporarily froze global travel. For decades, Expedia controlled nearly the e…

In Shift: Managing Your Emotions—So They Don’t Manage You, Ethan Kross shares a comeback story about tennis champion Novak Djokovic. It was the Wimbledon quarterfinal and Djokovic, who was the No. 1 seed, was down two sets (5-7, 2-6) against 20-year-old Jannik Sinner. After the second set, he requested a break. Then he awed the crowd by triumphantly winning the next three sets (6-3, 6-2, 6-2). What shifted? Djokovic shared that he gave himself a pep talk in the locker room. He looked himself in the eyes and said: “You can do it. Believe in yourself. Now is the time, forget everything that has happened. New match starts now. Let’s go, champ.” Djokovic utilized distan…

The mitochondria, perhaps better known as the powerhouses of cells, are emerging as a possible factor in the pains of aging. Some scientists are of the mind that poor mitochondrial health can lead to symptoms and diseases related to aging, like Alzheimer’s and cancer. “The mitochondria just give up earlier than other parts of the cell because of the wear and tear that they’re subjected to,” Pinchas Cohen, dean of USC’s Leonard Davis School of Gerontology, told The New York Times. “They’re the canary in the coal mine of cellular dysfunction.” It’s true that mitochondria produce energy from the food that we eat. But that’s actually not all that they do. How C…

Dieticians are warning that GLP-1 use can lead to extreme malnutrition, manifesting in diseases like scurvy, amid findings that the vast majority of studies fail to consider patients’ eating habits. While GLP-1s like Ozempic and Wegovy have surged in popularity in recent years—and are now available through injections and in pill form—leading dieticians in Australia have discovered that existing research hasn’t considered what patients are eating, and how much. Nutritional Deficiencies While the drugs work by suppressing appetite, eating too little or making poor dietary choices can lead to further issues. “A reduction in body weight does not automatically …

You’ve landed. You leave the chaos of the airport behind and drop into the chaos of a new city. It’s big, loud, and full of opportunities . . . and tourists. If you want to experience this new city like someone who actually lives there, you need tools that help you skip the lines, ditch the tourist traps, and navigate the local landscape with insider confidence. Forget the default maps and review sites everyone uses. Here are three genuinely free, under-the-radar apps that will transform you from a wide-eyed visitor into a savvy urban explorer. Atlas Obscura The biggest mistake a traveler makes is sticking to the big red arrow on the generic tourist map…

As a home business owner, finding the right tools for managing your social media and content strategy can significantly impact your bottom line. Have you considered exploring alternatives to Sprout Social that might better fit your needs? Buffer: Known for its user-friendly interface, Buffer allows you to schedule posts across multiple platforms efficiently.Hootsuite: A robust platform that offers comprehensive analytics and team collaboration features, ideal for scaling your content strategy.Later: Best for visual content, Later helps you plan and schedule Instagram posts, making it easier to monetize visual storytelling.CoSchedule: This tool combines a marketing calend…

As a home business owner, staying ahead of the curve in content creation can significantly impact your revenue streams. What innovative ideas have you implemented to monetize your blog or YouTube channel? Diverse Content Formats: Experimenting with various formats like podcasts, videos, and written articles can attract different audience segments.Affiliate Marketing: Incorporating affiliate links within your content can provide passive income opportunities while offering value to your audience.Membership Models: Creating exclusive content for paying members can help build a loyal community and generate consistent revenue.Sponsored Content: Collaborating with brands for s…

As a home business owner, staying ahead of technological advancements is crucial for maintaining a competitive edge. How do you see AI shaping the future of your content creation strategies? AI-Powered Innovations: Recent developments, such as AI brain implants that can read speech and gestures, hint at a future where human interaction is enhanced by technology. This could revolutionize how content is created and consumed, allowing for more personalized and engaging experiences.Content Monetization Opportunities: With AI tools becoming more integrated into our daily lives, content creators may find new ways to monetize their work. Imagine creating content that adapts in …

As a home business owner, tapping into unique content ideas can set you apart in a crowded market. Have you ever considered how unconventional topics can drive engagement and revenue? Unique Angles: Instead of standard topics, consider exploring niche subjects that resonate with specific audiences. This can lead to higher engagement rates.Local Insights: Sharing local stories or issues, like the NYC manhole mystery, can attract attention and foster community engagement. Local content often feels more relatable and authentic.Interactive Content: Incorporate quizzes, polls, or challenges related to your niche. This not only boosts engagement but can also increase shares an…

What if extreme heat not only leaves you feeling exhausted but actually makes you age faster? Scientists already know that extreme heat increases the risk of heat stroke, cardiovascular disease, kidney dysfunction and even death. I see these effects often in my work as a researcher studying how environmental stressors influence the aging process. But until now, little research has explored how heat affects biological aging: the gradual deterioration of cells and tissues that increases the risk of age-related diseases. New research my team and I published in the journal Science Advances suggests that long-term exposure to extreme heat may speed up biological aging …

An “unprecedented,” potentially record-breaking heat wave is expected to hit much of the American southwest, from California to Colorado, this week—and experts are concerned about how temperatures will affect the region’s already-low snowpacks. Temperatures in the Los Angeles area will be 15 to 25 degrees above seasonal norms on Thursday, March 12, and Friday, March 13, according to the National Weather Service (NWS), reaching into the 90s along the coast and potentially above 100 degrees in some areas. “Given the unprecedented length and magnitude of this extreme heat wave, heat stress will be increasing each day, especially in areas that aren’t used to the heat…