Blog, YouTube & Content Monetization

In my decades of working in cybersecurity, I have never seen a threat quite like the one we face today. Anyone’s image, likeness, and voice can be replicated on a photorealistic level cheaply and quickly. Malicious actors are using this novel technology to weaponize our personhood in attacks against our own organizations, livelihoods, and loved ones. As generative AI technology advances and the line between real and synthetic content blurs even further, so does the potential risk for companies, governments, and everyday people. Businesses are especially vulnerable to the rise of applicant fraud—interviewing or hiring a phony candidate with the intent of breaching an o…

Navigating professional transitions can be a whirlwind of emotions for employees, whether starting a new job or leaving a company. Onboarding is essential for creating a sense of belonging and shared purpose that extends throughout a new hire’s tenure. And this vital initiative should be about more than following a checklist. Onboarding provides an opportunity to make your newest colleagues feel genuinely connected to the team and confident in their contributions. This ensures they can thrive from day one until their final day with the company. The importance of onboarding The first 90 days are a crucial time for employees to establish themselves and for leader…

Haliey Welch, better known as the “Hawk Tuah Girl,” is ready for a rebrand. After being thrust into the spotlight in 2024, thanks to her now-iconic “hawk tuah” catchphrase—featured in a video interview uploaded by the Tim & Dee TV YouTube channel—Welch experienced a crash course in the highs and lows of viral fame. In early December, she announced the launch of her own cryptocurrency meme coin, $HAWK. The coin quickly tanked, leaving fans upset and prompting an investigation by the U.S. Securities and Exchange Commission (SEC). “Anyhoo, I’m gonna go bed,” Welch said as she ended a livestream on X on December 4. She wasn’t heard from again until three month…

The old Tesla can’t come to the phone right now. Why? Oh, ‘cause she’s dead. Over the past few days, a new trend has emerged on TikTok: people are posting their Tesla trade-ins accompanied by the hashtag “ByeTesla” and soundtracked to Taylor Swift’s “Look What You Made Me Do.” In the videos, the Tesla driver backs out of a driveway as the lyrics play: “I’m sorry, the old Taylor can’t come to the phone right now. Why? Oh, ’cause she’s dead.” Cut to a brand-new Rivian R1S, Porsche Macan Electric, or even a GMC Hummer EV SUV as the song’s chorus plays: “Look what you made me do.” “The best upgrade I’ve seen in this trend,” one person commented on the vide…

The temperatures are heating up and school’s almost out for the summer. Before we fully dive into the warmer months and vacations, we get a mini-break in the form of Memorial Day weekend—a preview of coming attractions—but it requires some planning ahead because today (Monday May 26, 2025) is a federal holiday. Let’s take a look at a brief history of the day and what business and services will be closed to observe it. A brief history of Memorial Day Memorial Day has its roots in the aftermath of the Civil War. On May 30, 1868, John A. Logan, commander in chief of the Grand Army of the Republic, declared the first national observance of Declaration Day, Memoria…

A colossal squid has been caught on camera for the first time in the deep sea by an international team of researchers steering a remotely operated submersible. The sighting was announced Tuesday by the Schmidt Ocean Institute. The squid filmed was a juvenile about 1 foot (30 centimeters) in length at a depth of 1,968 feet (600 meters) in the South Atlantic Ocean. Full-grown adult colossal squids, which scientists have uncovered from the bellies of whales and seabirds, can reach lengths up to 23 feet (7 meters) — almost the size of a small fire truck. The squid was spied last month near the South Sandwich Islands during an expedition to search for new sea life.…

As the founder, chair, and CEO of the Exceptional Women Alliance, I am privileged to work alongside extraordinary women leaders who reshape industries and redefine what leadership looks like. Within this sisterhood, we challenge, support, and elevate one another, sharing not just professional expertise but a commitment to lead with impact. Nicole Brownell is one of those leaders. She is a COO and growth strategist whose work sits at the intersection of digital transformation, product innovation, and behavioral intelligence. She has guided companies through scaling, designed GTM strategies that combine creativity with analytics, and she focuses on using data to deepen …

In the months following 2023’s Writers Guild of America (WGA) and Screen Actors Guild–American Federation of Television and Radio Artists (SAG-AFTRA) strikes, film-industry workers adopted a refrain: “Survive ‘til ‘25” — a meager goal reflecting industry reality. The strikes came shortly after the Covid-19 pandemic ground production to a halt. The dream factory had become a nightmare. The pandemic-inflicted production pause bled workers’ savings, forcing many to seek income outside the industry. Once work restarted, those who wanted to return to work — grips, camera operators, writers, directors, administrative staff, the Teamsters who ferry cast and crew to film set…

Some common business models can be described as B2C and B2B, which are “business-to-consumer,” and “business-to-business,” respectively. But now, get ready for “B2AI,” or “business-to-AI.” That’s one of the potential disruptions on the horizon, identified in a new report from Visa and the Institute for the Future. The report digs into the numerous ways that AI will transform commerce, and to some degree personal finance, including how consumers will likely lasso AI for their own means—and how businesses will, in turn, develop AI agents to communicate and correspond with consumers’ AIs. While many people likely haven’t adopted “personal” AI tools yet, they’re on th…

As the midterm election primaries inch closer, some candidates are focusing their campaigns on how they’ll regulate artificial intelligence. On the right, populist Republicans are warning that the AI industry stands to undermine the Make America Great Again movement. On the left, there’s worry about the sector’s growing political and social power. Across the spectrum, there’s near-universal concern about what the technology might be doing to children. The donor class is now getting involved: A super PAC called Leading the Future backed by OpenAI executive Greg Brockman and Andreessen Horowitz plans to spend as much as $100 million in the midterms to support its prefe…

Last month in Los Angeles electric vehicle startup Slate Auto revealed its low-cost, American-made electric truck, with hopes to become the holy grail the auto industry needs to make EVs more affordable and accessible.The company expects its trucks’ sales price to be less than $20,000 with $7,500 U.S. federal tax incentives taken into consideration. While markets like Europe and China are seeing moderate to accelerated sales growth in their electric vehicle markets, the transition to EVs is slower in the United States. According to McKinsey’s latest annual survey, 12% of respondents in the U.S. said they intend their next car purchase to be a battery electric vehicl…

From changing the daily workflow to the way we order food at a kiosk, AI is showing up in just about everything we do. But according to a new report, the way people use AI differs based on generation. And some of those ways are downright weird. The new insights come from a survey by AI-powered study aid Edubrain of 3,000 Americans ages 18 to 60. (Boomers weren’t included in the survey, but according to other recent research, they’re the least likely to use AI). It found that when it comes to who is using AI the most regularly, it’s not the youngest tech-savvy group. It’s actually millennials: 37% of the group uses it daily, while only 25% of Gen Zers, and 19% of …

A book festival took place over the weekend in Baltimore, but even if you’re local, you likely didn’t hear about it until after the fact. The event, called “A Millions Lives Book Festival,” is now trending on social media, but for all the wrong reasons—it’s being called “The Fyre Festival” of book festivals, if that’s any indication of just how disappointing it seems to have been. A Million Lives, organized by author Grace Willows and Archer Management company, came to Baltimore’s Convention Center on May 2 and 3. While the event was allegedly described to authors as an extravagant fantasy-themed ball where they could promote their books to hundreds to thousands of atten…

All sense of survivors’ guilt was fleeting for those residents whose homes remained standing after wildfires ripped through the Los Angeles area three months ago. Many worried that smoke from the Eaton wildfire that destroyed more than 9,000 structures and killed 18 people may have carried toxins, including lead, asbestos and heavy metals, into their homes. But they struggled to convince their insurers to test their properties to ensure it was safe to return. Nicole Maccalla, a data scientist, said embers burned more than half of her roof, several windows and eaves were damaged, and her house in Altadena was left filled with ash, debris, soot and damaged appliances. She…

Prioritizing growth to sell is a perfectly reasonable business strategy. Being acquired by a larger group at some point (like Poppi’s recent sale to PepsiCo) makes sense for many—to generate cash flow for expansion, take a shortcut to economies of scale or market penetration, or just cash in for early retirement. But not for me. Early on in my business journey at Bulletproof, we considered a buyout from a renowned global comms agency. But when they starting asking for growth projections and questioning whether we could achieve them, we walked away. We went on to smash those projections within three years—that’s when I truly started to realize we would be better off in…

It’s summer again. A decade may have passed in real time since stepbrothers Phineas Flynn and Ferb Fletcher had their last summertime adventure on TV, but it’s just one unremarkable school year later for the characters in the beloved animated TV series Phineas and Ferb. The longest-running show in Disney Channel history, Phineas and Ferb aired from February 2008 to June 2015, winning five Emmys and becoming the most successful animated series for kids (ages 6 to 11) and tweens (ages 9 to 14) in Disney Television Animation history. It became the No. 1 animated TV series among tweens in 2009, supplanting Nickelodeon’s SpongeBob SquarePants. Tina Fey, Ben Stiller, …

Brawny just went big on bulk. The Georgia-Pacific paper towel brand introduced a new logo set in a thicker font and breathed new life into its lumberjack mascot, the Brawny Man—all as part of a shift to stand out on store shelves and launch a new product, three-ply paper towels. “We weren’t just evolving a visual identity,” Amanda Earley, Georgia-Pacific’s brand director for Brawny, tells Fast Company. “We were launching a new product, shifting our full lineup, and repositioning the brand in culture, all while protecting what made Brawny special in the first place.” Bringing all this to market at the same time was a challenge, Earley says, but necessary to achieve…