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Blog, YouTube & Content Monetization
The content platform strategies that turn audience attention into diversified income. This sub-forum connects the social and content creation work happening across the community's platforms to the monetization layer — how to turn blog traffic into email subscribers into product buyers, how to monetize a YouTube channel before it reaches monetization thresholds, how to build a newsletter that generates revenue from day one, and how to structure content output for compounding returns rather than one-time traffic spikes. Strong connection to the community's own YouTube channel and social strategy.
10,834 topics in this forum
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Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. When assessing home price momentum, ResiClub believes it’s important to monitor active listings and months of supply. If active listings start to rapidly increase as homes remain on the market for longer periods, it may indicate pricing softness or weakness. Conversely, a rapid decline in active listings could suggest a market that is heating up. Generally speaking, local housing markets where active inventory has returned to pre-pandemic levels have experienced softer home price growth (or outright price declines) over the past 30 months. Conversely…
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This story originally appeared in Global Voices. A decade after the first assessment, the 2025 Ranking Digital Rights Index: Big Tech Edition reveals a landscape of paradox. While some of the world’s most influential digital platforms demonstrate incremental improvements in transparency, particularly in governance disclosures from Chinese companies like Alibaba, Baidu, and Tencent, the overall picture suggests a concerning inertia. In a world grappling with rising authoritarianism, the use of AI tools, and ongoing global conflicts, the report shows that many Big Tech companies are largely continuing with “business as usual,” failing to address critical issues. The…
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Right-leaning comedy podcasts are a gateway to conspiracy theories and misogynistic content, a new study has found. While these podcasts may seem harmless at first—often discussing sports like the NFL and MMA and featuring guests such as Ben Affleck and David Goggins—a new report reveals that engaging with their content online can open a Pandora’s box of aliens and Andrew Tate, the former professional kickboxer who built his platform by promoting misogynistic ideas. In a study published this week, the nonprofit Media Matters for America examined five comedy shows that platformed Donald The President during the 2024 presidential election while claiming to be nonpol…
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Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Costco has been on a good run lately. The beloved big-box club chain has been winning new fans for its no-nonsense stand on continuing its DEI policies, with comparable store sales up 6.8% in its most recent quarter. But as Costco shoppers know, its in-house Kirkland Signature brand, which includes everything from underwear to frozen pizza, has long been the discount club’s not-so-secret weapon. Kirkland marks its 30th anniversary this year, and in what’s shaping up to be a challenging economy for consumers across the board, it’s poised to become more important than eve…
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TikTok is launching its own version of community notes on the platform, called “Footnotes.” The crowd-sourced approach to moderation, where users add additional context to posts, has become increasingly popular on social media networks after X (then called Twitter) first launched it in 2021. “Footnotes offers a new opportunity for people to share their expertise and add an additional layer of context to the discussion using a consensus-driven approach,” the company wrote in a blog post. TikTok said it will open access to start contributing footnotes in the coming months. U.S. users can apply to be a contributor as of today. They’ll have to meet the eligi…
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This year’s list of biotech companies reflects the evolving impact of AI, a growing interest in cutting-edge research tools for single-cell analysis and spatial proteomics, and clinical advances for novel drug candidates that promise more convenient and effective treatment for conditions impacting millions of Americans. AlzPath’s highly sensitive blood test can detect signs of Alzheimer’s disease before symptoms develop—and in time to potentially benefit from new treatments. Genomic sequencing specialist GeneDx is helping parents discover and treat hundreds of rare diseases in newborns. 10x Genomics and Syncell streamline cutting-edge analytics for life science research,…
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At a recent academic conference, I noticed a familiar unease ripple through conversations about “soft skills.” Many participants winced at the term. They recognized the inadequacy of the term, yet struggled to agree on a better alternative. People floated around suggestions like “human skills,” “essential skills,” or “power skills,” but none seemed to stick. This persistent terminology problem reflects a deeper tension in our educational system. There’s a long-standing bias that elevates “hard” technical competencies over the nuanced, deeply human capabilities that actually define long-term professional success. Historically, hard skills emerged from the natural s…
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The U.S. Federal Trade Commission on Monday sued Uber Technologies, accusing it of signing up some Uber One subscribers without their knowledge and making deceptive claims about the service. The service costs $9.99 a month and offers discounts on fees associated with Uber’s ride-hailing and food-delivery apps. Uber falsely claimed that users would save about $25 a month through the service and deceived them about how easy it was to cancel, the FTC said in the lawsuit filed in San Francisco. “Americans are tired of getting signed up for unwanted subscriptions that seem impossible to cancel,” FTC Chairman Andrew Ferguson said. “The The President-Vance FTC is fig…
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“I’ve had more caviar since starting work on the Celestiq than I have during the entirety of my career at General Motors,” Erin Crossley, Cadillac’s design director for color and trim, says before tucking into a ramekin at Gucci Osteria on Rodeo Drive. The uptick in caviar consumption is a leading indicator that Cadillac is going upscale. As design director for the Cadillac Celestiq, the American luxury brand’s new, bespoke electric vehicle, Crossley sits with customers from all over the world and mines more than 350,000 permutations to deliver their perfect personalization. The low-slung EV with a 303 mile range starts at $340,000, pushing the American automa…
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It’s no secret that when it comes to simplicity and convenience, insurance has lagged behind modern businesses across most industries. While many legacy products have been overturned by newer, intuitive solutions or adapted to meet today’s consumers’ needs, insurance offerings have remained a complex anomaly—built more for business and regulatory needs rather than real people. We already know that healthcare in America is too expensive, and far too many people simply can’t afford to get sick. Health insurance deductibles are at an all-time high, while denied and delayed claims payments persist. Insurance companies have continued making money while a staggering number …
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SharkNinja has announced the voluntary recall of more than 1.8 million units of Foodi multi-function pressure cookers after more than 100 reports of burn injuries—many of them serious. Here’s what you need to know about the SharkNinja pressure cooker recall. What’s happened? On May 1, home appliance company SharkNinja issued a recall for some of its SharkNinja pressure cookers, according to a notice posted on the U.S. Consumer Product Safety Commission (CPSC) website. The recall covers more than 1.8 million units of SharkNinja’s Foodi OP300 Series Multi-Function Pressure Cookers. The recall was issued after the company received 106 reports of burn injuries from…
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Sinking morale. Low productivity. Lots of gossip. Quiet quitting. Sloppy work. Cynicism. Talent leaving. These are all examples of “culture rot”: the slow, subtle unraveling of what made a good company good. “You can feel it before you can name it,” Tara Kermiet, a corporate burnout strategist, explained in a recent TikTok post. “It’s less about one big event, and more about the daily drift that no one claims responsibility for.” Instead of some big scandal or massive profit loss, culture rot is the gradual, subtle decay of a team’s culture. It’s fueled by bad, unaccountable leaders, and is characterized as a slow straying from original core company values. Your …
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Sales at Target fell more than expected in the first quarter and the retailer warned they will slip for all of 2025 year as its customers, worried over the impact of tariffs and the economy, pull back on spending. Target also said that customer boycotts have also done some damage. The company scaled back many diversity, equity and inclusion initiatives in January after they came under attack by conservative activists and the White House. Target’s retreat created another backlash, with more customers angered by the retailer’s reduction of LGBTQ+-themed merchandise for Pride Month in June of 2023. Shares fell more than 4% before the opening bell Wednesday. Sales fell 2.8…
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A teenager who admitted being “addicted to speed” behind the wheel had totaled two other cars in the year before he slammed into a minivan at 112 mph (180 kph) in a Seattle suburb, killing the driver and three of the five children she was transporting for a homeschool co-op. After sentencing Chase Daniel Jones last month to more than 17 years in prison, the judge tacked on a novel condition should he drive again: His vehicle must be equipped with a device that prevents accelerating far beyond the speed limit. Virginia this year became the first state to give its judges such a tool to deal with the most dangerous drivers on the road. Washington, D.C., already is using it…
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This morning, OpenAI released the company’s new GPT-5.2 model. If you’re a coder or someone who follows AI benchmarks for fun (hey, I won’t judge), this model will excite you tremendously. For everyone else, prepare to be underwhelmed—or rather, prepare to wait another month or so for the real OpenAI new release to come out. Keeping up with the Joneses GPT-5.2 is fundamentally about making small tweaks and improvements to the already fairly new GPT-5.1 model. Today’s release improves OpenAI’s performance on a variety of industry benchmarks. GPT-5.2 is faster and more efficient than its predecessor, and it does a better job solving scientific and t…
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There is a nationwide talent war for frontline, skilled workers, and unfortunately, too many companies are losing. Turnover among deskless workers, who account for about 80% of the workforce globally, is high, and they are notoriously difficult to train through traditional training programs. Corporate training solutions that work for someone sitting behind a desk rarely work for someone on a job site or factory floor. HR professionals cited employee engagement, retention, and recruitment as the top management challenges within the deskless workforce, according to a Society for Human Resource Management study. Unlike office workers with predictable schedules and easy …
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Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. Regular readers of Modern CEO know I often cite advice and anecdotes from Bill George, the former chairman and CEO of Medtronic and executive fellow at Harvard Business School. I share his words in part because of the depth of his experience and his extensive body of work, including Tru…
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“Who am I to tell them how to make decisions?” This anxiety-induced thought played like a broken record in my head as my first leadership training event approached in my new role as a training director. Talking in front of 40 leaders, most of whom were older than my ripe old age of 30 at the time felt like the perfect opportunity for them to see right through my lack of expertise and expose me as the fraud I was. Years ago, while working at a regional bank, I was promoted from trainer to leading a training team in another department. My prior roles as a sales trainer and human resources consultant allowed me to build a company-wide reputation as an expert on compl…
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Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Speaking to investors earlier this month, D.R. Horton CEO Paul Romanowski said that the spring 2025 selling season for America’s-largest homebuilder is off to a slower-than-normal start. “This year’s spring selling season started slower than expected as potential homebuyers have been more cautious due to continued affordability constraints and declining consumer confidence,” Romanowski said on the company’s earnings call. It isn’t just D.R. Horton. “We do not see the seasonal pickup typically associated with the beginning of the spring sell…
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“Season’s greetings” aren’t as cheery when it’s a season of layoffs. November marked the eighth time this year that job cuts were up over the same period the year before, according to research from outplacement firm Challenger, Gray & Christmas. To make matters worse, hiring in November was down 35% from 2024, marking the lowest year-to-date total since 2010. News about the current labor market can be unnerving—even more so when layoffs are hitting your company. Being prepared can help make it less so. And one group of people knows more about that than most. A page out of the prepper book The word prepper may bring to mind images of shows like Doomsday …
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