Blog, YouTube & Content Monetization

Want to enjoy your job a little more? Maybe you need a BFF at work. According to Gallup, having a best friend at work increases job satisfaction, innovation, engagement, and productivity, and it decreases your chances of leaving the company. But can that friend ever be your boss? “You may think, If I’m going to have a friend at work, shouldn’t it be the CEO? Why not go for the top and get the most benefits from the friendship?” says Steve McClatchy, author of Leading Relationships: Build Meaningful Connections, Eliminate Conflict, and Radically Improve Engagement. “Gallup is telling us that we should have a best friend at work, but it doesn’t say that best friend shou…

Hello again, and welcome back to Fast Company’s Plugged In. When the software engineer and entrepreneur Deon Nicholas was CEO of Forethought, a customer service automation platform, he had an executive assistant to manage the minutiae of his workday. Not surprisingly, he appreciated the help. “That was something that I found was critical, something that actually helped me as a leader,” he explains. Few of us who aren’t in the executive suite have the luxury of calling on another person to wrangle our schedule, triage email, and otherwise keep the chaos of our professional and personal lives under control. As Nicholas contemplated the frenzy of excitement over AI agents…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Late for a meeting across town, you check a map app for the fastest route, toggle to the city’s transit site for schedules, and work out options for traveling the “last mile” from the train station to your destination. You think through the logistics—metro card, e-tickets, scanning app, method of payment—for each leg of the trip. Then you open a ride-hailing app as backup. MaaS: Cities slicker It’s…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. It’s been five years since the intense early days of the COVID-19 pandemic and the first round of lockdowns that mandated work-from-home for companies around the world. Among the debate at the time: concerns about how younger workers and new recruits would cope without access to experienced colleagues and mentors. Doomed to impersonal video conferencing in converted bedrooms, these youngst…

Texas Governor Greg Abbott on Tuesday signed into law a bill requiring Apple and Alphabet’s Google to verify the age of users of their app stores, putting the second-most-populous U.S. state at the center of a debate over whether and how to regulate smartphone use by children and teenagers. The law, effective on January 1, requires parental consent to download apps or make in-app purchases for users aged below 18. Utah was the first U.S. state to pass a similar law earlier this year, and U.S. lawmakers have also introduced a federal bill. Another Texas bill, passed in the state’s House of Representatives and awaiting a Senate vote, would restrict social media apps…

The streaming service branding game of musical chairs continued this week when Warner Bros. Discovery (WBD) announced the streaming platform Max would once again be called HBO Max, starting this summer. It’s a complete brand reversal from a switch the company made back in 2023, when it ditched the “HBO” in its name for a head scratching “Max.” It immediately brought to mind this joke from 2024: “It’s on Tubu. It’s literally on Heebee. It’s on Poodee with ads. It’s literally on Dippy. You can probably find it on Weeno. Dude it’s on Gumpy. It’s a Pheebo original. It’s on Poob. You can watch it on Poob. You can go to Poob and watch it. Log onto Poob right now.” https…

You probably know filmmaker and actor Taika Waititi from directing work like the Marvel movie Thor: Ragnarok or the Oscar-award-winning film Jojo Rabbit. What you might not know is that he’s also the creative mind behind multiple Old Spice ads, a bout of early 2010s PSAs for his home country of New Zealand, and some of the most iconic Super Bowl commercials of all time. From the early days of his career, between directing short films and appearing in acting gigs, Waititi has kept up a consistent cadence of ad work, ranging from spots for local names like the New Zealand Transport Agency to bigger brands like Samsung. Even as his Hollywood work has expanded, ad work rema…

About three years ago, David Lafitte surveyed the website, social media, and marketing content from Tecovas, the Western apparel brand he leads, and realized that the messaging had become “very diluted.” So the Austin-based company decided to establish a company-wide OKR—the goal-setting framework it uses, short for “objectives and key results,”—that focused on storytelling. Tecovas brought on more creative types who experimented with different messaging, including long-form commercials, and things started to click, Lafitte said during a discussion at the Fast Company Grill at SXSW. “I think everyone embraced this storytelling concept because we have to talk …

Lucas Kraft’s friends knew him as the guy who always had an antacid. His recovery from bulimia left him with gastrointestinal damage, which made him reliant on over-the-counter digestive medicines. But they were also filled with chemicals that didn’t mesh with his health-conscious SoCal lifestyle. Luckily, his brother Noah had an eye for predicting where consumer interests are headed. He founded Doppler Labs, the buzzy 2010s startup hoping to create an in-ear computer, three years before Apple launched their AirPods. Doppler Labs was too early, but Wonderbelly—the brothers’ digestive health brand—has been right on time with its focus on clean ingredients and opposition…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Building a resilient technology company is hard. Building one that can withstand constant policy change is another level of hard. Right now, companies across sectors—not just fintech—are staring down government and regulatory shifts happening faster than most orgs can process, let alone implement. For industries like financial technology, where regulatory changes directly impact how produc…

The old Tesla can’t come to the phone right now. Why? Oh, ‘cause she’s dead. Over the past few days, a new trend has emerged on TikTok: people are posting their Tesla trade-ins accompanied by the hashtag “ByeTesla” and soundtracked to Taylor Swift’s “Look What You Made Me Do.” In the videos, the Tesla driver backs out of a driveway as the lyrics play: “I’m sorry, the old Taylor can’t come to the phone right now. Why? Oh, ’cause she’s dead.” Cut to a brand-new Rivian R1S, Porsche Macan Electric, or even a GMC Hummer EV SUV as the song’s chorus plays: “Look what you made me do.” “The best upgrade I’ve seen in this trend,” one person commented on the vide…

The promise of frontier AI has always sounded like a utility: abundant intelligence, available on demand, as easy to access as electricity, water, or cloud computing. The metaphor is powerful, and for good reason. Utilities scale because they abstract complexity away. You don’t need an engineer from the power company sitting in your office every time you turn on the lights. And yet, the most sophisticated AI companies in the world are increasingly doing something very different: They are sending people. OpenAI recently announced the OpenAI Deployment Company, explicitly designed to embed forward deployed engineers (FDE) inside organizations working on complex problems…

Big firms are fighting for talent and offering major perks to match. Here’s how you can position yourself to be in the middle of a bidding war. View the full article

Getting an email in the mid-’90s was kind of an event—somewhere between hearing an unexpected knock at the door and walking into your own surprise party. The white-hot novelty of electronic mail is preserved in amber by a ridiculous 1994 film: reverse sexual-harassment thriller Disclosure. It opens with a little girl perusing what was once known as a “family computer” before casually shouting, “Daaaad, you got an email!” Her announcement is as much for the benefit of 1994 viewers as it is for Michael Douglas’s character, an executive in the Seattle tech scene, letting them know they’re witnessing their imminent future. At that point, the majority of Americans had never…

The small American bookstore is back. Over the last five years, the number of independent bookstores in the U.S. jumped by 70%. In 2025 alone, 422 new bookstores opened, according to the American Booksellers Association. The industry’s success was far from inevitable. For a long time, indie bookstores were struggling. In 1995, when Amazon opened as the “Earth’s largest bookstore” and started undercutting the prices at brick-and-mortar stores, readers quickly started shopping online. Small stores, which were already facing competition from chains like Borders, started to close. By 2009, the number of independent bookstores across the country had dropped to an all-time lo…

Insincerity is the mother of deceit. Whenever we say something we don’t mean, we tell a lie. It may be a small misrepresentation, but it’s still a lie as we are being dishonest to hide what we truly think and feel. Repeated insincerity breaks down trust, communication, and understanding. So why do organizations, often without even knowing it, encourage insincerity in their employees? The answer lies a little with social media and a lot in narcissism. NARCISSISTS, NARCISSISTS, EVERYWHERE Since the early 1980s, psychologists have been tracking a steady rise in narcissism: a growing self-consciousness and preoccupation with our image and what other people say about us. The…

Kim Atchison was hunkered down in her grandmother’s storm shelter with her 5-year-old grandson Saturday night in their tiny Alabama hometown of Plantersville when her husband and son raced in. “Get down; get all the way down to the bottom of the cellar,” they told her, saying they could see a twister coming. Atchison said she remembers first the “dead silence” and then hearing the wind that felt like a funnel and things outside hitting against each other. “All was quiet after that because it was that fast,” she said. “Like a snap of a finger and it was gone.” Atchison and her family were among the fortunate ones to avoid being killed in the three-day outbreak of sever…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Zillow economists just published their updated 12-month forecast, projecting that U.S. home prices—as measured by the Zillow Home Value Index—will rise 2% between November 2025 and November 2026. Heading into 2025, Zillow’s 12-month forecast for U.S. home prices was +2.6%. However, many housing markets across the country softened faster than expected, prompting Zillow to issue several downward revisions. By April 2025, Zillow had cut its 12-month national home price outlook to -1.7%. In the second half of this year, Zillow began upgrading its fo…

Ah, brainstorming. The corporate rite of passage where creativity goes to die. It usually involves a room full of well-intentioned people offering ideas that feel familiar but not fresh. Why does this happen? Because most people stick to the “safe zone,” avoiding anything that might make waves, or worse, ruffle feathers. But here’s the problem: safe ideas don’t change the game. If you want ideas that truly shake things up, you’ve got to do something radical. You have to give your team permission not just to think differently but to think outrageously. And to do that, you need to encourage them to come up with ideas so bold, they might just get them fired. How to Genera…

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. Last December, Modern CEO named the inaugural Modern CEO of the Year. The goal was to recognize a business leader who embodied the traits frequently covered in this newsletter: inclusion, accessibility, humility, and innovation amid unprecedented uncertainty. We looked for a person with vision…

The NFT market crash has a long tail. In the late 2010s, crypto enthusiasts and web3 advocates celebrated the arrival of digital art. Non-Fungible Tokens, they argued, could offer the permanence and investment value of a traditional painting. Not anymore: even amid President The President’s memecoin surge, NFT valuations continue to hit new lows. The market has been in free fall for nearly two years, with no bottom in sight. While NFTs may be dead, NFT lawsuits are alive and well. Corporate suppliers are beginning to regret their blockchain experiments. The NFT lawsuit boom Most recently, buyers of Nike’s NFTs sued the retailer for $5 million. Nike had acqu…

For decades, the relationship between a fan and a content franchise was defined by scarcity: You watched a movie or binged a season, then had to wait months or years for the next installment. Fans were spectators, limited to going to the concert, game, or movie, buying merch, and tweeting about their favorite moments. Scarcity trained audiences to wait. Abundance taught them not to. The greatest challenge facing intellectual property (IP) owners today is staying connected and culturally relevant in a world where content is everywhere, all the time, and limitless. While these players historically have been limited by the time and budget required to create premium content…

The job market is rough right now. Mass layoffs have people desperately clinging to their current positions. The Great Flattening has more and more workers competing for a dwindling number of roles as entry-level roles dry up and AI potentially rendering entire career paths obsolete. Long-term unemployment is at a post-pandemic high, with more than one in four workers without jobs unemployed for at least half a year. Which makes it a nerve-wracking time to be moving through any sort of career upheaval. If you do find yourself unmoored in the current market, whether or not by choice, it could be a good time to recalibrate and get clear on your next steps. Th…