Blog, YouTube & Content Monetization

Nokia Bell Labs has a long, storied history—producing Nobel Prize winners, creating innovative new technologies, and bolstering critical infrastructure that underlies most of the devices we all use every day. This week, it held a special event at its Murray Hill, New Jersey campus to celebrate its 100th anniversary, and it featured appearances by politicians like New Jersey Governor Phil Murphy, business leaders, and even a robot named “Porcupine.” The expansive campus houses a number of laboratories where, over the past century, numerous groundbreaking discoveries and inventions have been made or perfected, including cell phones, transistors, and solar cells. Nokia a…

As the 2025 Major League Baseball season gets into full swing, you’d expect the league to use its marketing muscle to hype the heroics of its biggest stars. But its anime-style ad campaign takes that idea to a new level. “Heroes of the Game” mixes the on-field superpowers of players like Shohei Ohtani, Paul Skenes, Julio Rodríguez, Juan Soto, and Aaron Judge with the pop cultural artistry of anime hits like One Piece and Fullmetal Alchemist. Created with ad agency Wieden+Kennedy, the league also partnered with Passion Pictures and Echelle Studios in Japan, as well as acclaimed animation director Hiroshi Shimizu, to make the work. The first ad features a whol…

An environment conference opened in Nepal on Friday to discuss global climate change, including the impact on the highest Himalayan peaks where snow and ice are melting. The three-day conference in Kathmandu titled, “Climate Change, Mountains and the Future of Humanity,” is expected to include discussions of critical climate issues. “From the lap of Sagarmatha (Everest), the world’s highest peak, we send this message loud and clear that to protect the mountains is to protect the planet. To protect the mountains is to protect our seas. To protect the mountains is to protect humanity itself,” Nepal Prime Minister Khadga Prasad Oli told participants at the opening meeting.…

A consumer advocacy group filed a lawsuit this week to block insurers from charging California customers for $500 million in costs associated with the deadly Los Angeles fires. California’s insurance commission in February ordered insurers doing business in California to provide $1 billion to the FAIR Plan, the state’s insurer of last resort, to help it pay out claims related to the L.A. wildfires. The order allows insurers to recoup half the cost from its policyholders in the form of a onetime fee. The commissioner must approve the costs. The lawsuit, filed by Consumer Watchdog in Los Angeles, alleges Insurance Commissioner Ricardo Lara overstepped his authority …

Commuters in the New York City and New Jersey area are in for what is likely to be a weekend of increased congestion and more limited transit options after the engineers who run the New Jersey Transit rail system voted to go on strike. That strike is now in effect and could continue throughout the weekend—and potentially even longer. Here’s what you need to know about the NJ Transit strike. What’s happened? On Thursday, the Brotherhood of Locomotive Engineers and Trainmen (BLET) announced that its members who run the trains in the New Jersey Transit Corporation, better known as NJ Transit, were officially on strike. The strike came after the BLET and NJ Transit…

Below, Tim Higgins shares five key insights from his new book, iWar: Fortnite, Elon Musk, Spotify, WeChat, and Laying Siege to Apple’s Empire. Tim is a business columnist for the Wall Street Journal, where he covers Silicon Valley and writes about the world’s most influential business leaders. He is also a frequent contributor to CNBC and has previously written for Bloomberg News. What’s the big idea? Those who operate in the digital world accessed by the iPhone have no choice but to operate by Apple’s rules—or do they? Objections that Apple has overstepped fair play in the app economy resulted in pushbacks, including one of the biggest antitrust battles of the…

In 2021, Prada created “Candy,” an influencer designed to sell perfume. With an appearance rendered using then-state-of-the-art tools, Candy’s not-quite-real vibe felt straight out of the Silicon (Uncanny) Valley. It was peppy, but cartoonlike, and it was hard to see how Candy could sell perfume it could never smell. Since then, technologies have greatly improved. A brand can now render any persona with a product, create movies with that model persona animated in a realistic way, and show them demonstrating products. By creating their own influencers, brands can keep their advertising budgets down and generate profits. It’s possible that the virtual influencers will …

In an industrial park in North Las Vegas, near an Amazon warehouse and a waste storage facility, a new carbon removal plant is beginning to pull CO2 from the air and store it permanently. Called Project Juniper, it’s the first “integrated” plant of its kind in the U.S., meaning that it handles both carbon capture and storage in one place. (As a bonus, it also generates clean water.) Clairity Tech, the startup behind it, designed the new plant after raising a seed round of funding led by Initialized Capital and Lowercarbon Capital last year. After spending the last few months setting up the facility, it ran its full system for the first time last week. Founder Glen…

SoundCloud is facing backlash after creators took to social media to complain upon discovering that the music-sharing platform uses uploaded music to train its AI systems. According to SoundCloud’s terms of use, unless a separate agreement states otherwise, users “explicitly agree that your Content may be used to inform, train, develop or serve as input to artificial intelligence or machine intelligence technologies or services as part of and for providing the services.” These terms appear to have been added to SoundCloud’s website in February 2024. Futurism was the first to report on artists’ concerns. Musical duo The Flight brought attention to the terms thi…

When the federal government shutdown on October 1, it started a chain reaction of income problems for federal workers. Roughly 900,000 government employees are now on furlough. Another 700,000 are working without pay because their jobs are too critical for them to stay home. To add insult to entirely preventable injury, the current administration has indicated that it may not provide the legally mandated back pay to these workers once the shutdown is over. Considering the fact that getting another job during the furlough may require the government employee’s agency approval (and wouldn’t help critical employees working without a paycheck), the shutdown could be a pers…

In Texas, parts of Houston are sinking at a rate faster than 10 millimeters—or about two-fifths of an inch—per year. Parts of Dallas and Fort Worth are sinking more than 5 millimeters per year. While that may sound small, it adds up: Every few millimeters that a city sinks can cause cracks in roads or tilt building foundations, and make that region more vulnerable to extreme flooding. And those Texas cities aren’t alone: Twenty-five other major cities—from New York and San Francisco to Boston and Oklahoma City—are also sinking, according to a new study, putting more than 34 million people at risk. Cities can sink for a few reasons. Buildings are heavy, and so so…

Nearly four months after wildfires reduced thousands of Los Angeles-area homes to rubble and ash, some residents are starting to rebuild. In the Pacific Palisades neighborhood, construction workers recently began placing wooden beams to frame a house on a lot where only a charred fireplace remains standing. In the seaside city of Malibu and foothills neighborhood of Altadena, many land parcels where homes once stood are being cleared of debris. Hundreds of homeowners have sought city or county approval for new home designs and other permits to eventually rebuild or repair damaged homes, though few have gotten the green light to break ground. Some 17,000 homes, business…

It’s never been a more complicated time to be a marketer, but connecting with consumers in a meaningful way is as important as ever. For brands like Liquid Death, GoDaddy, and Taco Bell, that sometimes means embracing another product or experience entirely—think: an adult diaper for concerts, celebrity-created goggle glasses, or a live experience for taco fans. Of course, not every risk pays off. But when a weird idea works, it can really work, as marketers from the three brands shared during a panel discussion at the Fast Company Grill at SXSW. “The power of an idea that can transcend channels and reach and connect with consumers is really important,” said T…

These days, you can’t swing a vintage pair of Doc Martens without hitting a new study or article describing why Gen X won’t live up to its retirement potential. Prudential warned us in 2023 that more than a third of Gen Xers had less than $10k in retirement savings. In 2024, Natixis Investments found that 48% of Gen Xers said it would take a miracle for them to retire securely (up from only 41% of Generation X counting on divine intervention as of 2021). Even the much-lauded great wealth transfer—the $124 trillion in assets that baby boomers will pass along to their heirs by the year 2048—will largely skip over Gen X. The wealth management firm Cerulli Associates …

Never underestimate the news media’s ability to amplify the mundane with urgent-sounding headlines. If you follow the twists and turns of the retail industry as closely as we news-watchers do, you may have noticed recently that the simple act of closing for the Easter holiday has been rebranded as a “retail blackout.” If you’ve been at all confused by this oversold terminology, here’s a brief explainer to help break it down: What’s happening? Over the last week or so, a number of news organizations—mostly from outside the United States—have reported on a so-called “retail blackout” that is set to take place on Sunday, April 20, which is Easter Sunday. E…

Countless Rite Aid customers and employees are still waiting to learn the fate of their local pharmacies as the bankrupt drugstore chain sells off its assets and winds down operations. Now, at least three Rite Aid landlords are asking for more transparency into the process. Last week, Rite Aid announced that it has reached agreements to sell its prescription files for most of its 1,200 retail pharmacies, with successful bidders including CVS, Walgreens, and Albertsons, among others. Perhaps most notably, CVS agreed to buy prescription files for 625 of those pharmacies, even as it said it would only take over 64 physical Rite Aid locations in three states: Washington, …